1. Social Media
What’s the point?
Fiona Mulliner, Managing Director, Jumpstart Interactive, May 2010
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2. Social Media
What’s the point?
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3. What is Social
Media?
“an umbrella term that defines the various
activities that integrate technology, social
interaction, and the construction of words,
pictures, videos and audio”
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4. What is Social
Media?
“any tool or service that uses the
internet to facilitate conversations”
Brian Solis, Engage
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5. What is Social
Media?
“millions of online conversations every day”
Fiona Mulliner, Jumpstart Interactive
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6. What is Social
Media?
“millions of online conversations every day”
Fiona Mulliner, Jumpstart Interactive
3,000,000
The average number of Tweets per day on Twitter.com
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7. What is Social
Media?
“millions of online conversations every day”
Fiona Mulliner, Jumpstart Interactive
3,000,000
The average number of Tweets per day on Twitter.com
100,000,000
The number of YouTube videos viewed per day.
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8. What is Social
Media?
“millions of online conversations every day”
Fiona Mulliner, Jumpstart Interactive
3,000,000
The average number of Tweets per day on Twitter.com
100,000,000
The number of YouTube videos viewed per day.
1,000,000,000
The amount of content shared each week on facebook.
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9. What can social media do
for you?
public relations
customer service
loyalty-building
networking
research/feedback
reputation-building
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10. What can social media do
for you?
Customer communication, brand exposure, reputation building
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11. What can social media do
for you?
Customer communication, brand exposure, reputation building
Customer loyalty/“fans”, brand exposure, research and feedback
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12. What can social media do
for you?
Customer communication, brand exposure, reputation building
Customer loyalty/“fans”, brand exposure, research and feedback
Personal/corporate branding, recruitment, reputation building
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13. What can social media do
for you?
Customer communication, brand exposure, reputation building
Customer loyalty/“fans”, brand exposure, research and feedback
Personal/corporate branding, recruitment, reputation building
Customer communication, branding, search engine ranking
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14. What can social media do
for you?
Customer communication, brand exposure, reputation building
Customer loyalty/“fans”, brand exposure, research and feedback
Personal/corporate branding, recruitment, reputation building
Customer communication, branding, search engine ranking
Brand exposure, website traffic, search engine ranking
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15. What to do next?
is social media appropriate for you?
define your (social) media strategy
listen, engage, measure
ask (me) for help if you need it!*
*next workshop 25th May @ 6pm in association with www.businessbuilderclub.co.uk
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16. Thank you*
@fiona_mulliner
fiona@jumpstartinteractive.com
0773 9300 322
* With thanks to Wikipedia, Twitter, facebook, YouTube, and online inspirations JumpstartInterac
MZ Kagan/Expresso, Mashable, Guy Kawasaki, Brian Solis, Erik Qualman tive
Create Innovate
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fiona@jumpstartinteractive.c
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