Options for using megatrends in innovation workshops
1. Options for using megatrends in
innovation workshops
frederic de meyer
founder
institute for future insights
frederic@i4fi.com
www.i4fi.com
www.fredericdemeyer.com
@fdemeyer
3. Trends to take into consideration
• Demographic trends ‘Buy Local’ as a sales argument
Ageing population Radical transparency and Life Cycle Assessments
GenerationY at work Social and group buying
Widening talent gap Personalization
Global mobility and new migration patterns • Technology trends
Universities in emerging countries getting popular The ‘Internet of Things’
Increasing urbanization Augmented Reality
Gap rich-poor widening Consumerization of IT
• Environment and natural resources Technology ‘as a service’
Global warming Green technologies
Scarcity of natural resources 3D Printing
Water scarcity NBIC Technologies
Volatile food production and prices Digital divide
‘Cradle to cradle’ and ‘upcycling’ to reduce waste • Business trends
Smart cities Disintermediation
Biomaterials Crowdsourcing
• Geopolitical forces Open Innovation
Increasing weight of emerging countries Gamification
Globalization 3.0 Shared Value and Corporate Social Responsibility
Rising middle class Social Business Innovation
Increasing free-trade zones and market unions Cause Marketing
Energy dependence Social Entrepreneurship
The Market State ‘Do it yourself’ as added value
Social Business through social networks
• Consumer trends
The drive towards virtualization of the company
Mass customization
Ethical buying
4. Option 1
story building
• breakout groups 4-5 people
• generate discussions, all ideas welcome
• aim = generate new insights, prepare for future
• build a story
5. Step 1: list trends that have an impact on industry X
Resources Value proposition Customer Go-to-market
segments
6. Step 2: choose the trend with the single biggest impact
Resources Value proposition Customer Go-to-market
segments
7. Step 3: determine relationships and impact on company
Resources Value Customer Go-to-market
proposition segments
… build a story…
8. Option 2
impact assessment
• breakout groups 4-5 people
• generate discussions, all ideas welcome but need to be company-specific
• aim = decision driven, innovation
• brainstorm
9. Step 1: list trends that have an impact on company (or industry)
10. Step 2: single out the top 3 opportunities and threats
Threats Opportunity
11. Step 3: determine potential added value of company
Threats Opportunity
Things we can do to help prepare Things we can do to help benefit
for these threats: from these opportunities:
… discuss…
12. Option 3
business modeling
• groups either size
• generate discussions, company-specific
• aim = innovation, new ideas
• search for relations
13. Step 1: build business model canvas for company–(or industry)
Business model canvas Public Health
15. Step 3: redesign key business model elements Health
Business model canvas – Public
16. www.i4fi.com
° (mega)trend impact assessments ° publication (available on )
° competitive benchmarks
° keynote speeches and workshops
17. The future cannot be predicted
…but it can be made !
(ancient African saying)
www.i4fi.com
www.fredericdemeyer.com
additional questions: frederic@i4fi.com