lead generation tool developed by our WAX team

1. ‘ no cure, no pay’ lead generation

2. Wax Interactive — Kortrijksesteenweg 90 — B-9830 Sint Martens-Latem — Belgium Phone +32 9 329 83 80 — Fax + 32 9 330 31 64 — info@wax.be — www.wax.be Main idea We created our lead generation tool using three simple facts: 1. Every business manager knows that prospecting is very expensive but is essential for a continuous influx of new clients. 2. Sales managers also need a tool to manage all incoming leads and carry out the necessary follow-up. 3. The Internet is a vast market place with enormous numbers of customers looking for new products and services 24/7.

3. Wax Interactive — Kortrijksesteenweg 90 — B-9830 Sint Martens-Latem — Belgium Phone +32 9 329 83 80 — Fax + 32 9 330 31 64 — info@wax.be — www.wax.be Questions before starting The only questions you as a customer should ask are: 1. How many new sales can I handle per month ? 2. What does a ‘ qualified lead’ actually mean for you? 3. What pricing model do you want to choose? Do you want a no set-up system and settle for the usual rate per lead or do you want to pay as little as possible per lead and co-invest in the entire set-up process. (In either case: you as a customer only pay only for a qualified lead: no cure, no pay )

5. Wax Interactive — Kortrijksesteenweg 90 — B-9830 Sint Martens-Latem — Belgium Phone +32 9 329 83 80 — Fax + 32 9 330 31 64 — info@wax.be — www.wax.be How it works : Step 1 1. Research and Analysis Provide us with all the data we need to do our homework: * Who are your main competitors? * What products or services do you want to sell? * What are your key benefits? (how do you want to ‘profile’ your company?) * Which key words match your products/services? Our tool runs separately from your current Website but should have the same look and feel. You must therefore provide us with your current logo, sales, and corporate style to ensure our tool and micro sites match your image. Choose which pricing model you intend to use: no cure, no pay with or without a co-paid set-up for a better price per lead.

6. Wax Interactive — Kortrijksesteenweg 90 — B-9830 Sint Martens-Latem — Belgium Phone +32 9 329 83 80 — Fax + 32 9 330 31 64 — info@wax.be — www.wax.be How it works : Step 2 2. Search Engine Optimization (Google) with satellite micro sites by keyword Example of a customer with over 100 micro sites (one per product) linked to lead generation form.

7. Wax Interactive — Kortrijksesteenweg 90 — B-9830 Sint Martens-Latem — Belgium Phone +32 9 329 83 80 — Fax + 32 9 330 31 64 — info@wax.be — www.wax.be How it works : Step 2 All links to the left of the Google results correspond to sites of the same customer using our satellite sites . In other words, our online marketing experience means we get key positions per word without paying Google . = top 5 on +44.000 results

8. Wax Interactive — Kortrijksesteenweg 90 — B-9830 Sint Martens-Latem — Belgium Phone +32 9 329 83 80 — Fax + 32 9 330 31 64 — info@wax.be — www.wax.be How it works : Step 3 3. Set up a Google Adwords programme Since getting into the ‘free part’ of Google results takes some time, we boost the traffic by combining it with the payable right bar on Google (the ‘sponsored links’ Adwords zone). After determining the best content for the banners about your products and services, we set up different Google Adwords campaigns. (by service/product/region/language/etc.)

9. Wax Interactive — Kortrijksesteenweg 90 — B-9830 Sint Martens-Latem — Belgium Phone +32 9 329 83 80 — Fax + 32 9 330 31 64 — info@wax.be — www.wax.be How it works : Step 4 4. Generate extra traffic by using portal sites and back linking One of the criteria for how Google rewards your site is counting how many sites are linking back to your site. Another is if the site that is linking back to you has a good Google Page Rank score (read: is popular). For these reasons we have established an extensive network of portal site webmasters in different areas who link back to our lead generation sites. Two main reasons: 1. More traffic (potential clients come from highly visited sites to your micro sites). 2. A better Google score because we have a great many popular sites linking back to your site.

10. Wax Interactive — Kortrijksesteenweg 90 — B-9830 Sint Martens-Latem — Belgium Phone +32 9 329 83 80 — Fax + 32 9 330 31 64 — info@wax.be — www.wax.be How it works : Step 5 5. Generate extra traffic by using e-mail marketing We have extensive database lists of companies throughout Europe. (sorted by sector, size, language, etc.) Other target group e-mail databases can be obtained by using e-mail brokering. (buying mailing lists) Based on your target audience (B2B only) we make a selection of companies matching your potential buyer profile and send out one or more personalized mailings per target group. We can then do a real-time analysis of who clicked where by using our extensive mail report follow-up tool.

11. How it works : Step 6 All your incoming leads generated by Steps 1 through 5 are automatically connected to an online Lead Follow-up tool . This is every sales director’s dream. Screenshot: the general dashboard (overview). 6. The online Lead Generation Manager Tool

12. How it works Step 6: overview of incoming leads No hassle with e-mails or ‘forgotten’ follow-ups because there is only one online software tool connected to a database and daily backups. Screenshot: overview incoming leads We request as much info as possible for each incoming lead . (in which colour do they want the product, which size, how many units, delivery address, etc.) Not just a prospect’s name but a detailed request for a quote where you can respond with an automatically generated offer and following it up with our tool. Assign leads to different sales people View details

13. Wax Interactive - Kortrijksesteenweg 90 – 9830 Sint Martens-Latem - Belgium Phone +32 9 329 83.80 – Fax + 32 9 330 31 64 – info@wax.be – www.wax.be How it works Step 6: generate offer

14. How it works Step 6: automatically generate an offer

15. How it works Step 6: sales statistics (where are the leads coming from?)

16. How it works Step 6: sales statistics (what are they ordering?)

17. How it works Step 6: automated sales forecasts

18. How it works Step 6: internal follow-up of sales: who is following up what?

19. Wax Interactive — Kortrijksesteenweg 90 — B-9830 Sint Martens-Latem — Belgium Phone +32 9 329 83 80 — Fax + 32 9 330 31 64 — info@wax.be — www.wax.be How it works : Step 7 7. The Kaizen method to continuous improvement We re-evaluate the site traffic of all the mini sites on a regular basis. This includes the quality of the Google banners, the popularity of the competitors sites, the relevance of the keywords. All of this is aimed at improving each individual lead generation plan to meet your specific needs. Our work is never finished if you are serious about getting ahead of your online competitors in bringing you steady and qualified leads … and staying there!

20. Wax Interactive — Kortrijksesteenweg 90 — B-9830 Sint Martens-Latem — Belgium Phone +32 9 329 83 80 — Fax + 32 9 330 31 64 — info@wax.be — www.wax.be Pricing Our promise is and will always remain: no cure, no pay . Our price setting is based on this simple formula: the more we invest, the more you pay per lead, the more you co-invest, the less you pay per lead. Also, if you sign a multiyear contract, the price per lead drops. [For the numbers below, the format should be exactly reversed in English: i.e. use a comma (,) to delineate thousands and a point (.) for anything less than 1 €. Example: 10,250.95 €.