Media Training for better client coaching-1

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This document outlines an internal training course on media training to better coach clients. It emphasizes the importance of being prepared for media interviews by knowing your business, key messages, and target audience. Representatives are advised to distill their messages down to 1-3 concise talking points that are fact-based and consider the audience's perspective. The training also stresses the importance of anticipating questions and having proof points ready to support your key messages.

Business Formation

Media Training 1 For Better Client Coaching
Internal Training Course
Copyright by James Chung 2008

Chapter 1 Know Your Business and Messages

Do Not Lie ! Do Not Hide ! Do Consider Your Audience

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