Collaboration with cleverness will reduce you marketing cost to penny from millions, we have done for ourselves and offering to collaborate for you. You can stop every other kind of advertising. We are making it possible to reach every corner of rural India with just Rupee One per head.
2. Where I came from , where am I going
Traditional
Marketing Social Media
Marketing
WHAT NEXT ?
Collaborative Marketing
Collaborative Marketing - Feacher India
3. I tried at
• Paper Ads – became so frequent , people’s brains has set blind spots on
ad spaces
• Inserting pamphlets – Became so cumbersome that it is impractical to
reach.
• Spent lacs on TV ads – People do not remember.
• Spend Crores on Television ads – People have many options now . We
watch 2 programmes simultaneously during adv. Time.
• Radio – Hmm…. Costly and reach ?
• Internet Banner ads – Sorry , I have no deep pockets./ is the reach shown
in rue figure ?
• Social media - How many users really participate ? What is ROI ?
Collaborative Marketing - Feacher India
4. I was really thinking to GIVE UP
• I tried with all , results were OK to survive
• Thought it is the way I need to live
Or
• Just find some good Job and stop becoming bald.
Then I thought
• Let me try once again , any way drowned 20
times let me get up 21 times
Collaborative Marketing - Feacher India
5. Met Some people who were in Same boat
Said
“ Hey ! We are spending 1 Cr on
marketing, different products any way,
why not club it all cleverly and Reduce
it to 50 Lacs, ,,or better ,reach double
people”.
It worked better, created WIN WIN for all. Our marketing cost per product
shoooted down !. With not really any impact on ratio of sales to leads.
Collaborative Marketing - Feacher India
6. Why not do more & improve further?
We started to grow participants, the savings started to come
down.
Good ideas will be copied any way, so started to do it for others.
In coming future, COLLABORATIVE MARKETING is the only way. It
will help customers it will help companies.
Now we are able to reach every person in
a remote rural area at Re. 1
Collaborative Marketing - Feacher India
7. Yes I said “Rupee 1 per head”
• Reduce your Paper ads
• Reduce you TV ads
• Stop giving FREE stuff
• Stop Internet Banner ads…….None of this can
reach Indian Rural folks
• Get into Collaborative marketing – We can DO IT
together
Collaborative Marketing - Feacher India
8. “Sanghe Shakti Kaliyuge”
The strength is in collaboration
You can catch my Craps on http://hyperhegde.wordpress.com/?p=79
SV Hegde. I am an open networker,
THANKS
Collaborative Marketing - Feacher India