5. Examples of great Sponsored Updates
Questions: Pertinent, relevant
question, interactive delivery, curated
content
Opinion: Expert opinion on the world
of work – relevant, tech-focused,
authentic
Experience: Aspirational content,
exclusive & relevant to the brand
Advice: Free business & career
advice, targeted to management &
relevant to brand specialism
6. Finding Content
From Corporate
websites, internal
sources, blogs &
publisher partnerships
From Existing LinkedIn
Presence –
Slideshare, Updates,
Influencer
From other channels:
YouTube
Twitter
Facebook
Content Partnerships
Content Curation