The feather principle advocates creating solutions that are simple yet have a big impact. It is explained that while a feather seems simple, it can do many things from insulation to amusement. Examples of products and ideas that follow the feather principle include ziplock bags, post-it notes, duct tape, text messaging, 2x2 grids, and rapid prototyping. These solutions are deemed the winners of the future because their simplicity leads to breakthrough impact.

1. the feather principle
BJ Fogg & David Ngo
12/21/13
bjfogg@stanford.edu
dngo11@stanford.edu

2. feather principle
create the simplest solution with
the biggest impact.

3. why feather?
Because a feather seems simple,
yet it can do so much: insulate,
propel, tickle, adorn, and amuse.

4. feather examples
in product
ziplock bags
post-it notes
duct tape
text-messaging

5. feathers examples
in ideas
2x2 grids
rapid prototyping

6. What are NOT feather
examples
Complicated
Design
Simple Design
Feather Principle
Big
Impact
California Hyperloop
Small
Impact
Transformational
language
These are the winners
of the future.
coasters

7. see the impact
feather principle
zip lock bags
post-it notes
duct tape
text-messaging
2x2 grids
rapid prototyping
Products
Ideas/
Strategies

8. Why you should care
It is the innovation principle that
will result in breakthrough impact.
This is the winning recipe for
future success.

9. the feather principle
email us
featherprinciple@gmail.com
talk or workshop
about the feather
principle
at your event or
company.
does the feather
principle remind you
of other ideas/
concepts?
BJ Fogg & David Ngo
@bjfogg @dngoo