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OnMobile Global Limited • Annual Report 2007 - 08
01 Not Just Hello...
08 Message from the Chairman
10 Company Snapshot
12 Financial Snapshot
14 The MVAS Ecosystem
15 Board of Directors
16 Corporate Information
17 Our Leadership Team
19 CEO and CFO Certificate
20 Report on Corporate Governance and Shareholder Information




Contents
33 Directors’ Report




44 Management Discussion & Analysis
49 Report of the Auditors
52 Financial Statements
74 Balance Sheet Abstract
75 Report of the Auditors on Consolidated Financial Statements
76 Consolidated Financial Statements
95 Statement Regarding Subsidiary Companies
96 Notice
The mobile is an integral part of our lives today. The
mobile is the only computer most people will ever have,
which allows you to talk, interact, engage in commerce
and do much more. At OnMobile, we enrich, empower
and enhance your life through this mobile interactivity, by
enabling you to use the mobile beyond just talk - Not just
hello...

Enriching lives by making technology really simple to use -
choose the ringtone that identifies you, from over millions
of songs or get ball-by-ball multi-media updates of your
favourite cricket matches.

Empowering lives by ensuring that you are in control -
buy movie tickets, vote for your favourite contestant on a
TV program, get the best shopping deals or get the best
prices for your commodity.

Enhancing lives through innovations, be it caller ringback
tones, searching for and listening to your favourite songs
on demand or safely backing up your precious pictures on
the network.

Such has been the power of this idea that the business
size has become over $ 2 billion dollars, in India, in less
than 8 years.

And this is just the beginning. We are just beginning to
know you. As billions of people are starting to use the
mobile, the opportunities to empower, enrich and
enhance are limitless. As we begin to offer our services in
more and more countries across the world, more lives
will be touched in more ways than one.

Welcome to the business of touching lives, touching
you.
Last ball, Rajasthan Royals need one run to win.

     Will Balaji get him? Dhoni has everyone

      up! Oh this is so exciting…Balaji comes,

       Sohail swings, and hard and….Rajasthan

     Royals are the IPL 20-20 champions! This

 is sensational stuff! This is awesome!




      2
Last

                                         ball
                                Royals




 Now consider this update on your phone.
 'Rajasthan Royals won the IPL 20-20 on the last ball. ' How boring!

 Ask any cricket enthusiast about the delight of listening to cricket commentary when on the move. You cannot replace
 it. And now you can hear this on your mobile. Because your mobile is not just to make calls. The youth today are using
 it to date and to chat. Others turn to the mobile for songs, news alerts, cricket updates and more.

 And leading this revolution of bringing life to your lives is OnMobile. Ring tone and caller ringback tones are a way of life
 now. But that's not all. By combining SMS, IVR with speech recognition and WAP technologies, ensuring multilingual
 support and offering services over GSM as well as CDMA, OnMobile ensures a rich and delightful user experience,
 making services more relevant and easy to use.

 Over a million songs are searched and accessed every day, across the globe. In Trichy, call and you will be greeted in
 Tamil. You can also download songs, hear horoscopes, get updates on matches, weather and news in Tamil. Local
 language. Local flavour. On your mobile. In Malay in Malaysia, in Mandarin in Singapore.

 What began as a fun activity has now become a habit.

 OnMobile is enriching millions of lives each moment, every moment.




awesome
                                                   win
                                                               3
and aaya
                          mera gana pas
               Agar aapko


                  toh mu
                                jhe jitan
                                            e ke liye
                                                      , SMS …
                 aur
                      bh e
                              jiye
    ya




4
                                    505
       ph                               262
          ir                                 60
             ph                                 1p
                                                    ar
                on
                   e
                     ki j
                          iye
                              50
                                 54
                                    64
                                      6
                                        01
                                           .
vote
                                                        dial
 kijiye



                                                                             sms
                                                          karen


  And the winner is ..!
  You picked your choice. You decided the winner. It's the power of you. This is true
  empowerment.

  Reality shows rule the roost today in the entertainment world. And mobile phones have become
  tools of empowerment. Some of the biggest shows on Indian television - KBC, Indian Idol, Fame
  Gurukul, Kya Aap Panchvi Paas Se Tez Hain, Dus Ka Dum and many, many more - are successful
  because of you, and because of the mobile. Imagine any of these without the power to vote or
  participate!

  And this empowerment is not restricted to reality shows. By leveraging Voice, DTMF, WAP and
  SMS interaction modes, OnMobile has reinvented the way M-Commerce transactions are done.

  A farmer gets prices from the mandi directly on his mobile. A moviegoer finds the availability of
  tickets and books them from his phone. Paying utility bills. Booking airline and railway tickets. The
  mobile revolution is on. Shopping, commerce, matrimonial services.

  On mobile, thanks to OnMobile.

  Empowering you.




                                                    5
You're beautiful. You're beautiful.


    You're beautiful. It's true.

('You're beautiful' by James Blunt)




             6
You're
                               beautiful

Tring Tring is passé.
These days, people call and hope that the other person does not answer. That's because when you call
now, there is lovely music playing or a score update informing you about the latest India-Australia
ODI, instead of the classic tring, tring.

OnMobile's innovations have taken the mobile to another league all together. M-Search is one such
innovation. Search for Jodhaa Akbar. Search for Madonna's Hard Candy. And it's intelligent searching.
You don't need to enter Mission Impossible (MI). MI will get you the result equally efficiently. You
make a spelling mistake and we will ignore it. To facilitate a voice search, we have in-built voice
modulation and filters to recognize different accents and tones and by-pass pronunciation errors. And
you can search across platforms, SMS, Voice or WAP. Across 10 languages. And more.

Our Phone Backup facility allows you to safely copy and store in the network all your personal data
including pictures, contacts, messages and applications stored in the phone.

Apart from having a portal and customer care interface, Phone Backup allows for automatic backup
and can be upgraded with new formats.

OnMobile is enhancing your lives in many such ways.
Expect more from us.




                                                                                   by
                                                                                                      James




                                                                                                       Blunt
                                                    7
Message                  from                    the             Chairman




To all OnMobile stakeholders and loyal investors,
                   This is our first annual report as a listed company,
                   and we welcome our entire base of shareholders,
                   new investors and stakeholders to the exciting
                   world of Mobile Value Added Services (MVAS). This
                   sunrise industry has emerged from a small fledgling
                   sector back in 2001 when OnMobile started
                   operations in India, to an industry which is estimated
                   to exceed Rs. 8,000 crores in 08-09! This is as
                   exciting as the start of the internet saga in the late
                   90s, when global companies such as Yahoo, Amazon,
                   eBay emerged and changed the way in which
                   consumers     worldwide       interacted   with, and
                   leveraged the capabilities of the internet.




                                             8
We fully intend to play a similar role        daily on high scale operations and
in shaping and leading the MVAS               planning the future to maintain the
industry as it gains momentum with            growth potential of this industry.
customers in India, and in new
                                              In the past 12 months, we have
consumer markets around the
                                              acquired two French companies,
globe. The mobile phone is fast
                                              which give us access to cutting edge
becoming the interactive channel of
                                              MVAS products and new data
choice for billions of consumers
                                              services platform technology. We
worldwide. Our mission is to
                                              are excited about leveraging our
innovate and launch new services
                                              Indian cost structure and software
which allow consumers to change
                                              skills to build out the full global
the way they live and interact, via
                                              potential of these acquisitions.
mobile phones.
                                              Our zeal to excel in product
Our recent IPO in February 2008
                                              innovation,     customer          thought
sailed     through       despite      most
                                              leadership, intelligent M&A and
challenging market conditions, and
                                              financial performance remains intact
has provided us a strong platform
                                              after all these years. OurVision 2010
with which we will expand in and
                                              program, to become one of the
outside        India,   organically    and
                                              leaders in the global MVAS industry
inorganically. We          are     actively
                                              is under implementation.
pursuing        both     these     growth
                                              On behalf of all the shareholders, I
avenues.        The      entrepreneurial
                                              would like to thank the entire
OnMobile team which has taken us
                                              OnMobile team and customers,
from startup to its current position
                                              partners,     suppliers     for     their
is largely intact after all these years,
                                              unflinching support over these
and      has    been     expanded      and
                                              years.
strengthened to capitalize on our
industry leadership position. Our             The future trajectory we are
product and engineering teams are             planning is challenging and exciting,
hard at work developing new                   and I wish every one of you joins us
products and services which will be           in this journey together!
launched this year, and we intend to
maintain our past innovation track
record and customer satisfaction
experiences. Our customer account
                                              Arvind Rao
teams are scaled up and in place,
                                              Chairman, CEO & co-founder
working closely with customers




                                              9
Company                                         Snapshot




                                                            • Interactive media solutions such as tele-voting,
The Company
Incorporated in the year 2000, OnMobile Global              interactive programming, mobile auditioning and
Limited (Company) is a leading provider of Mobile           auctions.
Value Added Services and products (MVAS) in India
                                                            • Mobile commerce solutions like ticketing (movie
with an expanding international presence. The
                                                            and railway ticketing), utility payments and mobile
Company's products are targeted at mobile
                                                            marketing services.
subscribers with an increasing focus on capitalising
                                                            • Core business support solutions such as Phone
on the convergence between wireless and wireline
                                                            Backup and Pre-paid and Post-paid bill payments.
telecommunications services, media, internet, mobile
marketing and mobile commerce.                              The Company deploys these applications on its multi-
                                                            modal platform, MMP 2500. This platform is a
Product Portfolio
                                                            carrier-grade system that effectively integrates
The Company has a broad range of applications that
                                                            multiple delivery modes and payments and
are delivered by its customers, who are telecom
                                                            subscription options for 2, 2.5 and 3G networks and
operators and media companies, to their end-user
                                                            handsets.
subscribers, which enable them to personalise their
mobile phones and thereby enhance user experience.          Presence
                                                            The Company is headquartered in Bangalore and has
Key Products
                                                            offices in Mumbai and Delhi in India. It also maintains
The key products can be broadly categorised as
                                                            offices in Dhaka, Jakarta, Kuala Lumpur, London, Paris,
follows:
                                                            Singapore and Sydney.
• Network based in-call solutions like Caller
                                                            The Company's customers include major
Ringback Tones, Dynamic Voicemail and Missed Call
                                                            telecommunications operators in India and in several
Alert Service, etc.
                                                            overseas countries. In addition to
• Voice-based multi-modal portal which allows               telecommunications operators, the Company also
subscribers to access informational and                     markets its products and services to media
entertainment content such as music, sports updates,        companies, corporates, mobile handset
news, stock and commodity price updates, in multiple        manufacturers, content owners and advertisers.
languages using speech-based navigation.
                                                            Some of the key performance indicators of the
• On-device client software applications.                   Company are as follows:




                                                       10
Operator ARPU Uplift                                    8-12 %

Market Reach                                            390 million, including more than 100 million
                                                        in international markets

Total unique users                                      206 million

Unique users / month                                    36 million

Calls handled / month                                   5 billion

RBT users / month                                       27 million

Phone Backup downloads                                  22 million

On-Device Portal downloads                              4 million

Content usage Via M-Search                              200% increase


                                                        • quot;V&D 100, Best MVAS Company
        Milestones in Innovation
        The Company has a track record of               2007, Indiaquot; by Voice & Data
        creating, developing and successfully
                                                        • Amongst Deloitte Technology Fast 50
        launching a large number of innovative
                                                        India, 2007
        software products.
                                                        • Amongst Deloitte Technology Fast
        2000-2003: Platform - Voice Portal 1.0
                                                        500 Asia Pacific, 2007
        (English), Ring Tones, Infotainment
                                                        • Amongst 100 IT Innovators 2007 by
        2004: Indian Languages Model
                                                        NASSCOM, India
        (3 languages), Ringback Tones ('RBT')
                                                        Financial Performance
        2005: Support for more languages, Live
                                                        (consolidated)
        Audio Streaming,Ticketing
                                                        During 2007-08, the Company recorded
        (Railways, Movies)
                                                        a net revenue of Rs. 2,618.16 million, an
        2006: Pricing innovations: Subscription,        increase of 97% over the previous year.
        Not Enough Funds; Multimodal Support            The earnings after tax of the Company
        including SMS,WAP, Multi-language WAP           increased from Rs. 337.20 million in
                                                        2006-07 to Rs. 603.10 million in 2007-
        2007-2008: M-Search (Voice & SMS),
                                                        08, an increase of 79%.The diluted
        M-Radio, RBT: Press * to copy, Mobile
                                                        Earnings Per Share (EPS) increased from
        Investor
                                                        Rs. 7 per share to Rs. 12, an increase of
        Awards and Achievements                         71%.
        • Best VAS Partner Award 2007 by
        Airtel, India




                                                   11
Financial                          Snapshot




                                                  2003-04*   2004-05      2005-06   2006-07    2007-08
Particulars   (Rs. in million)




Financial Performance
Net Revenue                                         172.64    409.46       826.17   1,329.72   2,618.16
Earnings before other income,
depreciation, finance charges and tax                69.63    264.37       471.31    609.90    1,048.36
Earnings after Tax                                   43.08    140.06       247.79    337.20     603.10
Earnings per share (Diluted) (In Rs.)**                 1            5         7          7         12


Financial Position
Equity Share Capital                                 22.87        22.90     22.92     36.54     574.06
Reserves and Surplus                                 34.97    175.20       422.98   1,990.24   5,535.48
Networth                                             57.84    198.09       445.91   2,026.78   6,110.96
Gross Block                                         115.44    181.34       356.01    580.65    1,335.21
Net Block                                           102.33    123.45       213.01    292.20     795.34
Capital Expenditure                                 104.68        70.95    169.62    263.61     836.11
Investments                                           5.08        10.14     26.07   1,018.15   3,193.70
Net Current Assets                                 (41.51)        70.76    230.20    512.47     958.49
Cash and Cash Equivalents                            29.25        41.68     41.68    211.61    1,458.84
Total Assets                                         57.84    198.09       445.91   2,026.78   6,110.96

* 15 months ending March 2004
* * Adjusted for bonus issues in previous years




                                                             12
603.10


                                                                        79%

                                              337.20




                                                       06-07                            07-08
                                                           Earnings After Tax (Rs. in million)




                                                       2,618.16


                             97%

                                                                                                                                              12
1,329.72
                                                                                                                    71%

                                                                                                 7




           06-07                              07-08                                                                                  07-08
                                                                                                     06-07
                                                                                                      Earnings Per Share (Diluted) (In Rs.)
                   Net Revenue (Rs. in million)




                                                              Stock Prices



                             650                                                                           20000

                             600
                                                                                                           18000
                             550

                             500
                                                                                                           16000
                             450

                                                                                                         14000
                             400
                               19-02-08




                                                                  07-03-08




                                                                                                     31-03-08




                                          OnMobile (lhs)                          BSE Sensex (rhs)


                                                                             13
T h e M VA S E c o s y s t e m
Mobile Value Added Services (MVAS) consists of all services beyond basic phone calls. Some common examples of MVAS include ring tones,
ringback tones, news alerts, stock updates, contests, phone backup, televoting, mobile social networking, mobile advertising,
M-Commerce movie ticketing, bill payment and pre-paid recharge. Typical ecosystem includes:




                   Content
                   Owners
                                                                                   Develop and own
                                                                                   content e.g. music,
                                                                                   games, wallpapers etc.




                   Content
                                                                                   Collect and package different
                  Aggregators
                                                                                   kinds of content suitable for
                                                                                   mobile platforms like caller




                                                                                                                                OnMobile's Focus Space
                                                                                   ringback tones, wallpapers,
                                                                                   ring tones, news, etc.



                  Application
                    Service
                                                                                   Develop and install
                   Providers
                                                                                   applications that allow easy
                                                                                   access to the content and
                                                                                   content - free applications,
                                                                                   for the end users.




                   Platform
                   Providers

                                                                                   Own the delivery
                                                                                   platform and applications.




                                                                                   Provide last mile access -
                    Mobile                                                         allowing the end user to
                   Operators
                                                                                   download, listen or view
                                                                                   the content on his phone.

                                                                                   Bill the customer and pay the
                                                                                   Content Owner, Aggregator,
                                                                                   Application Service Provider
                                                                                   and Platform Provider.
                                                                       14
1 Chandramouli Janakiraman                       Sridar A Iyengar                     H H Haight                              Arvind Rao
                                                                                                                          4
                                             2                                     3
       Executive Director                            Independent Director                 Non-Executive Director                  Chairman & Managing Director




                  Prof. Jayanth Rama Varma
                                                                                                       7 Naresh Malhotra
                                                                   Vikram Kirloskar
             5                                                 6
                  Independent Director                                                                     Independent Director
                                                                   Independent Director




1
                                                 3
                                                                                                                                                7
                                                                                                                          6
                            2
                                                                        4                   5




                            Board                              of             Directors

                                                                            15
Corporate Information




Board of Directors                         Company Secretary
Chairman & Managing Director               D Srikiran

                                           Auditors
Arvind Rao

Executive Director                         Deloitte Haskins and Sells

Chandramouli Janakiraman                   Chartered Accountants,

Non-Executive Director                     Deloitte Centre, Anchorage II,

Henry Huntly Haight                        100/2 Richmond Road,

Independent Directors                      Bangalore - 560025

                                           Registered Office
Jayanth Rama Varma

Sridar A Iyengar                           No. 26, Bannerghatta Road,

Vikram Kirloskar                           J. P. Nagar 3 Phase,
                                                        rd




Naresh Malhotra                            Bangalore - 560076

                                           www.onmobile.com
Board Committees
                                           Bankers
Audit Committee
                                           The ICICI Bank Limited
Jayanth Rama Varma         Chairman
                                           ICICI Towers, 1 Floor, West Wing
Naresh Malhotra            Member
                                                             st




                                           #1, Commissariat Road,
Henry Huntly Haight        Member
                                           Bangalore - 560025
Investor Grievances Committee
                                           Kotak Mahindra Bank Limited
Vikram Kirloskar           Chairman
                                           2 Floor, West Wing,
Naresh Malhotra            Member
                                           nd




                                           26 - 27 Raheja Towers,
Chandramouli Janakiraman   Member
                                           M. G. Road,
Compensation Committee
                                           Bangalore - 560001
Sridar A Iyengar           Chairman
                                           Citibank N.A.
Vikram Kirloskar           Member
                                           M. G. Road,
Henry Huntly Haight        Member
                                           Bangalore - 560001




                                      16
OnMobile Leadership Team

                                                                             Sandeep Ganguly
In addition to the Company’s whole-time directors, Arvind Rao and
Chandramouli Janakiraman, following are also part of the leadership          Head-Private Operators (India). He carries the overall responsibility
team:
                                                                             for handling the private telecom operator market in India. He
                                                                             has over 12 years of experience in telecommunications industry.
Kiran Anandampillai
                                                                             He received a Bachelor of Engineering degree in Electronics and
Head-Consumer Products. He carries overall responsibility of
                                                                             Communication from Pune University and a Post Graduate Diploma
defining and delivering products such as music, infotainment, sports
                                                                             in Business Administration in Marketing from the Indian Institute of
and contests. He has over 14 years of experience in software and
                                                                             Management, Calcutta.
telecommunication industries. He received Bachelor of Engineering
degree from BMSCE, Bangalore in Telecommunications.
                                                                             Christy George
                                                                             Head-Network/In-Call Products. He carries overall responsibility of
Pratapa Bernard
                                                                             defining and delivering Network/In-call products such as ringback
Head-Marketing. He carries the overall responsibility for defining and
                                                                             tones, missed call alerts, dynamic voice mail system etc. He has over
executing Corporate and Product Marketing functions. He has over
                                                                             15 years of experience in software and telecommunication industries.
17 years of experience in the IT and Telecommunications industry. He
                                                                             He received Bachelor of Technology degree from IIT, Mumbai.
received a Bachelor of Engineering degree from Bangalore University
and also holds a Post Graduate Diploma in Marketing Management.
                                                                             Sandhya Gupta
                                                                             Head-Mergers and Acquisitions, Investments and Strategy. She carries
Sanjay Bhambri
                                                                             the overall responsibility for mergers and acquisitions and strategic
Co-Head, International Business Development. He is currently
in charge of customers in Asia Pacific, Far East, Middle East and             investments for the Company including international acquisitions,
Africa. He has over 13 years of experience in Sales and Marketing.           minority investments and equity related partnerships and joint
He received his Bachelor of Science degree in Computer Science
                                                                             ventures. She has over 10 years of experience in financial services
from Kurukshetra University, Kurukshetra and Masters of Business
                                                                             and capital markets industry. She received a Bachelors of Arts
Management, MS University of Baroda,Vadodara.
                                                                             degree from the University of Rajasthan and a Master of Business
Amit Kumar Dey                                                               Administration degree from the University of Mumbai.
Co-Head of International Business Development & Alliances.
                                                                             Krishna Jha
Amit played a key role in establishing our business in India, and is
                                                                             Head-Mobile Data Products and services. He carries the overall
currently in charge of Sales and Business Development in markets
                                                                             responsibility of managing the Mobile Data Products and services unit
west of India including the Americas and Europe. He is also handling
                                                                             of the Company. He has over 10 years of experience in software and
strategic alliances with large global distributors and resellers for
                                                                             telecommunication industries. He received a Bachelor of Commerce
our products and services. He has over 17 years of experience in
                                                                             degree from St. Xavier’s Calcutta and he also holds a Post Graduate
the manufacturing and telecommunications industry. He holds a
                                                                             Diploma in Business Administration from IBS, Hyderabad.
Bachelor of Engineering degree from Jadavpur University, Calcutta,
and a Post Graduate Diploma in Business Administration from the
                                                                             Rajesh Moorti
Indian Institute of Management, Calcutta.
                                                                             Chief Financial Officer. He carries the overall responsibility for
Nicolas Frattaroli                                                           the finance, legal, secretarial and administration functions of the
Executive director of the Company’s Subsidiary, Vox mobili S.A.              Company. He has over 17 years of experience in consumer durables
He carries the overall responsibility for the portfolio of products          and non-durables industry. He received a Bachelor of Commerce
mainly in Europe, the Middle East, Africa and the Americas. He has           degree from Bangalore University and qualified as a Chartered
over 15 years of experience in the telecommunications industry. He           Accountant from The Institute of Chartered Accountants of India
received a Masters of Science degree from the National Institute of          and qualified as a Cost Accountant from The Institute of Cost and
Telecommunications.                                                          Works Accountants of India.




                                                                        17
Rajesh M.V                                                                 Debraj Tripathy
Head-Media Business. He carries the overall responsibility for             Head-Mobile Marketing. He carries the overall responsibility
working with media houses in India and driving media-based, telecom        for Mobile Marketing including m-advertising. He has over 13
value-added services which generate new revenue streams for media          years of experience in the media and advertising industry. He
clients from the mobile sector. He has over 13 years of experience         received his Bachelor of Engineering degree in Electronics and
in the media and advertising industry. He received a Bachelor of           Telecommunications from Sambalpur University, Orissa and Post
Science degree and a Master of Science degree in Mathematics from          Graduate Diploma in Business Administration from Indian Institute
Sathya Sai Institute of Higher Learning, Andhra Pradesh.                   of Management, Calcutta.

Sidharth Sharma                                                            Raghavendra Varma
Head-Public Sector Operators (India). He carries the overall               Head-Technology Platform. He carries overall responsibility of
responsibility for serving the mobile value added services needs           defining and delivering the MMP2500 platform, on which the
of telecom operators in the public sector. He has over 8 years of          Company’s products are built. He has over 15 years of experience
experience in IT and telecommunications industry. He received a            in software and telecommunication industries. He received Bachelor
Bachelor of Engineering degree from Maharishi Dayanand University,         of Technology degree in Information Technology from Banaras Hindu
Rohtak.                                                                    University,Varanasi.




                                                                      18
CEO and CFO Certification
We, Arvind Rao, Chief Executive Officer and Managing Director, and Rajesh Moorti, Chief Financial Officer of OnMobile Global Limited, to the
best of our knowledge and belief, certify that:

   1.   We have reviewed the balance sheet and profit and loss account (consolidated and unconsolidated), and all its schedules and notes
        on accounts, as well as the cash flow statements, and the directors report;

   2. Based on our knowledge and information, these statements do not contain any untrue statement of a material fact or omit to state
      a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not
      misleading with respect to the statements made;

   3. Based on the information, the financial statements, and other financial information included in this report, present in all material
      respects, a true and fair view of the Company’s affairs, the financial condition, results of operations and cash flows of the Company as
      of, and for, the periods presented in this report, and are in compliance with the existing accounting standards and / or applicable laws
      and regulations;

   4. To the best of our knowledge and belief, no transactions entered into by the Company during the year are fraudulent, illegal or
      violative of the Company’s code of conduct;

   5. We accept responsibility for establishing and maintaining internal controls and we have evaluated the effectiveness of internal control
      systems of the Company pertaining to financial reporting. Deficiencies in the design or operation of such internal controls, if any,
      of which we are aware, have been disclosed to the auditors and the Audit Committee and steps have been taken to rectify these
      deficiencies.

   6. We have indicated to the auditors and the Audit Committee:

        i.   Significant changes in the internal control over financial reporting during the year;

        ii. Significant changes in the accounting policies during the year and that the same has been disclosed in the notes to the financial
            statements; and

        iii. Instances of significant fraud of which we have become aware and the involvement therein, if any, of the management or an
             employee having a significant role in the Company’s internal control system over financial reporting.

   7. In the event of any materially significant misstatements or omissions, we will return to the Company that part of any bonus or
      incentive or equity based compensation, which was inflated on account of such errors, as decided by the audit committee;

   8. We affirm that we have not denied any personnel, access to the audit committee of the Company (in respect of matters involving
      alleged misconduct) and we have provided protection to ‘whistle blowers’ from unfair termination and other unfair or prejudicial
      employment practices; and

   9. We further declare that all Board members and senior managerial personnel have affirmed compliance with the code of conduct for
      the current year.


Arvind Rao                     Rajesh Moorti
CEO                            CFO

Date: April 30, 2008
Place: Bangalore




                                                                       19
Corporate Governance

PHILOSOPHY
It is the intention of the Company to be an acclaimed leader in the practice of Corporate Governance. The Company strives to ensure that
the best practices of Corporate Governance and disclosure requirements are complied with, while ensuring that creation of wealth for
shareholders and protection of interests of stakeholders, clients, suppliers and employees are adhered to with the highest level of integrity,
fairness, accountability and transparency.

BOARD OF DIRECTORS
The OnMobile Board consists of executive and non-executive directors. The non-executive directors consist of eminent professionals from
business, finance and reputed institutions.The Company does not have any nominee director.As per the articles of association of the Company,
the Board can have a maximum of 12 members. Currently the Board has 7 directors, of which the Chairman of the Board is an executive
director.
                                                                              India Listed            All Companies        Committee          Chairpersons
Name of the director             Positions              Category
                                                                              Companies*            around the world##    Memberships###    of Committees###
                              Chairman and
Arvind Rao                                        Executive – Promoter            NIL                       9                   NIL               NIL
                             Managing Director
Chandramouli
                                 Director         Executive – Promoter            NIL                       6                    1                NIL
Janakiraman
H H Haight IV                    Director            Non-Executive                NIL                      13                    1                NIL

Sridar A Iyengar                 Director             Independent                     2                     9                    5                 3

Naresh K Malhotra                Director             Independent                     2                    11                    6                 2

Jayanth R Varma                  Director             Independent                     1                     3                    2                 2

Vikram S Kirloskar               Director             Independent                     3                    12                    7                 3

* Excluding directorships in OnMobile Global Limited and its subsidiaries
   Directorships in all companies around the world (listed & unlisted) including OnMobile Global Limited and its subsidiaries
##

    Includes memberships/chairmanships of audit committees and investor grievance committees in public companies (Listed and Unlisted)
###



MEETINGS AND ATTENDANCE                                                                   The details of the Board of Directors are as below:
Strategic planning and policy formulations are looked after by
                                                                                          Mr. Arvind Rao
the Board. The senior management personnel heading respective
                                                                                          Graduated with a Bachelor of Technology degree from the Indian
business units are responsible for all day-to-day operation related
                                                                                          Institute of Technology, Mumbai, Master of Science degree from
issues, profitability, and productivity issues for their units. The Board
                                                                                          the University of Wisconsin, Madison and a Master of Business
meets at least four times in a year with the intervening period
                                                                                          Administration degree from the Wharton School, the University of
between two Board Meetings of not more than three months. The
                                                                                          Pennsylvania. He has been with OnMobile Systems Inc., our Promoter,
annual calendar of meetings is broadly determined at the beginning
                                                                                          since its inception in 2000. Prior to joining the Company, he was
of each year. Most Board Meetings are well attended as shown
                                                                                          with Schlumberger Wireline Services in Thailand, China and Malaysia,
below. During the year ended March 31, 2008, the Board met five
                                                                                          McKinsey & Company in New York and India, the Chatterjee Group
times on April 20, 2007, July 12, 2007, October 12, 2007, February
                                                                                          in New York and India and Gilbert Global Equity Partners in New
9, 2008 and February 28, 2008. A structured agenda governs the
                                                                                          York. He has over two decades of experience in financial services, IT
meetings. Members of the Board, in consultation with the Chairman
                                                                                          and the telecom industry. He was appointed as Managing Director by
may bring up any matter for consideration of the Board. All items
                                                                                          the Board at their meeting held on July 24, 2006 for a period of five
of major importance in the agenda are backed by comprehensive
                                                                                          years. Mr. Rao is on the Board of the following other Companies:
documentation and background information to enable the Board
                                                                                             1. RiffMobile Private Limited
to take an informed decision. Agenda papers are circulated well in
                                                                                             2. Mobile Traffik Private Limited
advance of the Board meeting.




                                                                                 20
11. Argnor Wireless Ventures B.V.
   3.    Cellphone Entertainment (Mumbai) Private Limited
                                                                               12. SP Industries Inc.
   4.    OnMobile Systems, Inc.
   5.    OnMobile Singapore Pte Limited
                                                                            Prof. Jayanth R Varma
   6.    Vox mobili SA
                                                                            Graduated with a Bachelor of Commerce degree from Bangalore
   7.    Vox mobili Inc
                                                                            University. He did his post-graduation in management from the Indian
   8.    Phonetize Solutions Private Limited
                                                                            Institute of Management, Ahmedabad. He also obtained the Fellow of
Mr. Chandramouli Janakiraman                                                the Institute of Management, Ahmedabad and is also a qualified cost
                                                                            accountant from Institute of Cost and Works Accountants of India.
Graduated with a Bachelor of Technology degree from the
                                                                            He has over 20 years of teaching, research and consulting experience
National Institute of Technology, Allahabad. He has over 19 years of
                                                                            in the field of finance. He has previously served as a full-time member
experience in the software industry. He has previously served as
                                                                            of SEBI and as Chairman of various committees formed by SEBI and
Associate Vice President and Head of the Internet Products Group
                                                                            the Department of Company Affairs. He is a professor of the Indian
in Infosys Technologies Limited. In 2000, he left Infosys and co-
                                                                            Institute of Management, Ahmedabad. He has been appointed as an
founded OnMobile Systems Inc. He was appointed as a director by
                                                                            independent director by the shareholders of the Company at the
the shareholders at the AGM held on May 12, 2003. Mr. Mouli Raman
                                                                            AGM held on August 17, 2007. Prof. Varma is on the Board of the
is on the Board of the following other Companies:
                                                                            following other Companies:
   1.    Ver se Innovation Private Limited
   2.    OnMobile Singapore Pte Limited                                        1. Infosys BPO Limited (formerly Progeon Limited)
   3.    OnMobile Australia Pty. Ltd.                                          2. Axis Bank Limited (formerly UTI Bank Limited)
   4.    PT OnMobile Indonesia
                                                                            Mr. Naresh K. Malhotra
   5. Phonetize Solutions Private Limited
                                                                            Graduated with a Bachelor of Commerce degree from St. Xavier’s
Mr. H.H. Haight IV                                                          College, Calcutta University. He qualified as a Chartered Accountant
Graduated with a Bachelor of Science degree from the University of          in 1970. He has over 35 years of experience in India and overseas in
California, Berkeley and a Master of Business Administration degree         various companies including Imperial Chemical Industries, Unilever,
from Harvard Business School. He has over 20 years of experience            Colgate Palmolive, Bukhatir Investments, the U B Group, KPMG
in the leadership and growth of various enterprise companies. He            and Amalgamated Bean Coffee Trading Company. He has previously
has previously served as Managing Director in Advent International          served as founding partner and managing director of corporate
Corp and Chief executive Officer in Argo Global Capital, LLC. He             finance in KPMG in India. He is also an advisor to GIV Management
has been appointed as a non-executive Director by the shareholders          Inc., a Washington based Venture Capital Company. He has been
of the Company at the AGM held on August 17, 2007. Mr. Haight is            appointed as an independent director by the shareholders of the
on the Board of the following other Companies:                              Company at the AGM held on August 17, 2007. Mr. Malhotra is on
                                                                            the Board of the following other Companies:
   1.    OnMobile Systems, Inc.
   2.    Genelabs Technology Inc.                                              1.   N.M Properties & Consulting Private Limited
   3.    Maxager Technology Inc.                                               2.   Bluestar Infotech Limited
   4.    Argo Global Capital, Inc.                                             3.   Amalgamated Bean Coffee Trading Co. Private Limited
   5.    Argo Holding, LP.                                                     4.   Venture Infotek Global Private Limited
   6.    Argo Global Capital Corp.                                             5.   Tarang Software Technologies Private Limited
   7.    Telecom Investment Inc.                                               6.   Balan Natural Foods Private Limited
   8.    Neural Technologies, Inc                                              7.   Royal Orchid Hotels Limited
   9.    NT3                                                                   8.   Printo Documents Services Private Limited
   10.   Chinatron Group Holdings Limited                                      9.   A B Holdings Private Limited




                                                                       21
10. Venture Infotek Inc.
                                                                                                                 No. of Board            No. of Board    Attendance at the
                                                                             Director
                                                                                                                 Meetings held         Meetings attended     Last AGM.
Mr.Vikram S. Kirloskar
                                                                             Arvind Rao                                    5                  5                 No
Graduated with a Bachelor of Engineering (Mechanical) from the
                                                                             Chandramouli
Massachusetts Institute of Technology, Cambridge, USA. He has                                                              5                  5                 Yes
                                                                             Janakiraman
over 24 years of experience in the business of manufacturing                 H H Haight IV                                 5                  4                 No
automobiles and auto parts. He has successfully set up a joint
                                                                             Sridar A Iyengar                              5                  4                 No
venture with Toyota, Japan called Toyota Kirloskar Motor Private
                                                                             Naresh K Malhotra                             5                  5                 No
Limited, which manufactures automobiles in India. He is a member
                                                                             Jayanth R Varma                               5                  4                 No
of the National Council of Confederation of Indian Industry. He has
                                                                             Vikram S Kirloskar                            5                  3                 No
been conferred with the Suvarna Karnataka award by the Karnataka
                                                                             Anthony Correa*                               5                  2                 No
Government, in recognition of his efforts in expanding and developing
industry within the state. He has been appointed as an independent           *Anthony Correa resigned effective from August 17, 2007

director by the shareholders of the Company at the AGM held on
                                                                             Information Placed before the Board
August 17, 2007. Mr. Kirloskar is on the Board of the following other
                                                                             Apart from the items required to be placed before the Board for
Companies:
                                                                             its approval, some of the following are also placed for review /
   1.    Kirloskar Systems Limited                                           information:
   2.    Kirloskar Brothers Limited
                                                                                    •      Annual Operating Plans and Budgets (including Capital
   3.    Kirloskar Oil Engines Limited
                                                                                           Budgets)
   4.    Kirloskar Pneumatic Company Limited
                                                                                    •      Quarterly performance, including business and financial
   5.    Kirloskar Theratronics Private Limited
                                                                                           update.
   6.    Kirloskar Toyoda Textile Machinery Private Limited
                                                                                    •      Minutes of the audit and compensation committees
   7.    Toyota Kirloskar Auto Parts Private Limited
                                                                                    •      Information on recruitment and remuneration of senior
   8.    Toyota Kirloskar Motor Private Limited
                                                                                           officers below the Board level
   9.    Vikram Geet Investments and Holdings Private Limited
                                                                                    •      Demand, prosecution, show cause notices and penalty
   10.   Toyota Tsucho Insurance Broker India Private Limited
                                                                                           notices which are materially important
Mr. Sridar A. Iyengar                                                               •      Any issue which involves possible product or public liability
                                                                                           claims against the Company or its directors/officers
Is a fellow of the Institute of Chartered Accountants, England and
                                                                                    •      Status of business risk exposure, its management and related
Wales. He has over 38 years of experience in corporate finance
                                                                                           action plans.
and accounting. He has previously served as chairman and chief
                                                                                    •      Proposals pertaining to joint venture and investment/
executive officer at KPMG, India operations. He is associated with
                                                                                           acquisition decisions including payments towards intellectual
Bessemer Venture Partners and is an independent director of various
                                                                                           property or goodwill
companies. He has been appointed as an independent director by the
                                                                                    •      Non-compliance of any regulatory, statutory or listing
shareholders of the Company at the AGM held on August 17, 2007.
                                                                                           requirements
Mr. Sridar is on the Board of the following other Companies:
                                                                                    •      All proposals requiring strategic decisions
   1.    Infosys Technologies Limited
                                                                                    •      Sale of material nature, of investments, subsidiaries, assets,
   2.    ICICI Bank Limited
                                                                                           which is not in the normal course of business;
   3.    Rediff.com India Limited
                                                                                    •      Quarterly details of foreign exchange exposures and the
   4.    Kovair Software Inc.
                                                                                           steps taken by management to limit the risks of adverse
   5.    Infosys BPO Limited
                                                                                           exchange rate movement, if material;
   6.    Rediff Holding Inc.
   7.    Career Launcher Limited




                                                                        22
Remuneration/Compensation to Directors                                                                                               dated April 20, 2007, approved a sum of (1/6) % of the net profits
                                                                                                                                     of the Company to each of the non-executive directors (including
The table below shows the amount paid or payable to the Directors
                                                                                                                                     independent directors) or a sum of Rs. 10,00,000/- per non-executive
of the Company for the financial year March 31, 2008:
                                                                                                                                     director which ever is lower. Members of the Company propose to, at
                            Fixed salary
                                                                                                                                     the forth coming Annual General Meeting of the Company, approve
                              (includes
                             perquisites           Variable         Sitting        Commiss-               Total
                                                                                                                                     the payment of remuneration by way of commission to independent
        Name
                                 and                 pay             fees            ion               compensation
                                                                                                                                     directors for the financial year 2007-08. The Company has paid Rs.
                            contribution
                                to PF)
                                                                                                                                     1,228,237/- as post tax sitting fees (includes Rs. 228,237/- pertaining
EXECUTIVE DIRECTORS#
                                                                                                                                     to the financial year ended March 31, 2007 paid during the year
                                                                                                                                     ended March 31, 2008) to the non-executive directors. No sitting
Arvind Rao                      5,922,725        2,666,324             -                -                    8,589,049

                                                                                                                                     fee was paid to any of the executive directors.
Chandramouli
                                3,547,254        1,014,362             -                -                    4,561,616
Janakiraman
                                                                                                                                     The commission and the sitting fee have been arrived at as below:
NON-EXECUTIVE DIRECTORS##

                                                                                                                                         1. Commission payable for five of the non-executive directors
H H Haight IV                     -                   -           280,000           1,000,000                1,280,000

                                                                                                                                            - Rs. 5,000,000/-
Naresh K
                                  -                   -           240,000           1,000,000                1,240,000
Malhotra
                                                                                                                                         2. Sitting fee based on the attendance per Board or committee
Sridar A Iyengar                  -                   -           160,000           1,000,000                1,160,000
                                                                                                                                            meeting - Rs. 20,000/- per meeting
Jayanth R Varma                   -                   -           160,000           1,000,000                1,160,000

                                                                                                                                     PERIOD OF CONTRACT, NOTICE PERIOD AND
Vikram S
                                  -                   -           120,000           1,000,000                1,120,000
Kirloskar
                                                                                                                                     SEVERANCE PAY OF DIRECTORS
Anthony Correa*                   -                   -             40,000              -                        40,000
                                                                                                                                     Chairman & Managing Director
*Anthony Correa resigned effective from August 17, 2007
                                                                                                                                     The specific period of contract of service for the Chairman & Managing
Note: #1) The above amounts exclude benefits accrued by the Company in respect of leave encashment and gratuity, as they are
provided by the Company as a whole based on actuarial valuation.
  2) The above amounts also exclude the stock compensation cost of Rs. 229,167/- arising out of grant of stock options to the
##

                                                                                                                                     Director is five years effective from July 24, 2006.The notice period is
independent directors.

                                                                                                                                     6 months. The Company is liable to pay a terminal compensation or
REMUNERATION POLICY                                                                                                                  redundancy payment equivalent to 18 (eighteen) months paid in cash
The Company’s remuneration policy is based on the performance of                                                                     based on the previous financial year’s compensation plus forgiveness
the individual employee and the success of the Company.Through its                                                                   of any and all of the outstanding loans from the Company including
compensation program, the Company endeavors to attract, retain,                                                                      transfer of any vehicles used by employee at the time of termination
develop and motivate a high performance workforce. The Company                                                                       and any other appropriate statutory compensation applicable to
follows a compensation mix of fixed pay, benefits and performance                                                                      his employment. The executive directors shall not be considered
based variable pay and sharing of wealth through the Company’s                                                                       for retirement by rotation as per the Articles of Association of the
stock options. Individual performance pay is determined by business                                                                  Company.
performance of the Company. The Company pays remuneration by
                                                                                                                                     Independent and Non-executive directors
way of salary, benefits, perquisites and allowances (fixed component)
                                                                                                                                     Period of contract and notice pay is not applicable to the independent
and performance incentives (variable component) to its executive
                                                                                                                                     and non-executive directors. They will retire by rotation. There is
directors. Annual increments are decided by the Compensation
                                                                                                                                     no severance pay for any of the non-executive and independent
Committee as approved by the Members.
                                                                                                                                     directors.
Section 309 of the Companies Act, 1956 provides that a director
                                                                                                                                     STOCK OPTIONS TO THE INDEPENDENT AND
who is neither in the whole-time employment of the Company nor a
Managing Director may be paid remuneration by way of commission,                                                                     NON-EXECUTIVE DIRECTORS
if the Company by special resolution authorizes such payment.                                                                        The following table shows the details of stock options to independent
The Board Members of the Company had vide their resolution                                                                           and non-executive directors during the year.




                                                                                                                                23
Company at the AGM held on August 17, 2007. The Company
                        No. of stock options (after   Grant price (after adjusting
           Name
                        adjusting for bonus issues)       for bonus issues)               Secretary acts as secretary to the committee.
 Sridar A Iyengar                 26,000                         228/-
                                                                                          The terms of reference of the audit committee include the
 Jayanth R Varma                  26,000                         228/
                                                                                          following:
 Naresh K Malhotra                26,000                         228/
 Vikram S Kirloskar               26,000                         228/
                                                                                          •   Overseeing the Company’s financial reporting process and
 H H Haight IV                    26,000                         228/
                                                                                              disclosure of its financial information to ensure that the
The vesting period of each option is over a period of four years from                         financial statements are true and fair and provide sufficient
the date of their joining and become fully exercisable at the time of                         information;
vesting. None of the non-executive directors hold any shares in the
                                                                                          •   Recommending to the Board the appointment, re-
Company as on the date of this report.
                                                                                              appointment, and replacement of the statutory auditor and
MATERIALLY   SIGNIFICANT                          RELATED                PARTY                the fixation of audit fee.
TRANSACTIONS
                                                                                          •   Approval of payments to the statutory auditors for any other
There have been no materially significant related party transactions,
                                                                                              services rendered by them and assess the independence and
monetary transactions or relationships between the Company and
                                                                                              objectivity of the auditors and to ensure that the nature and
directors, management, subsidiary or relatives, except for those
                                                                                              amount of non-audit work does not impair the auditor’s
disclosed in the financial statements for the year ended March 31,
                                                                                              independence and objectivity
2008.
                                                                                          •   Establishing and reviewing the scope of the statutory audit
COMMITTEES OF THE BOARD                                                                       including the observations of the auditors and review of the
For the year ended March 31, 2008 the Board had four committees                               quarterly, half-yearly and annual financial statements before
– the Audit Committee, the Compensation Committee, the IPO                                    submission to the Board, with particular reference to matters
Committee, the Shareholders and Investors Grievance Committee.                                required to be included in the Directors Responsibility
The terms of reference of the Board committees are decided by                                 Statement to be included in the Board’s report in terms of
the Board from time to time. Meeting of each Board committee                                  clause 2(AA) of S.217 of the Companies Act, 1956, changes
is convened by the respective committee Chairman. The role and                                in the accounting policies and practices and reasons for the
composition of these committees, including the number of meetings                             same, significant adjustments made in the financial statements
held during the financial year and the related attendance are given                            arising out of audit findings.
below.
                                                                                          •   The appointment, removal and terms of remuneration of the
1. Audit Committee                                                                            internal auditors, discussion and follow up on any important
    This committee consists of a minimum of three (3) directors                               findings with the internal auditors. In case there is a suspected
    of whom two thirds including the Chairman are independent                                 case of fraud or irregularity, review of the findings of the
    directors. The Chairman of the committee is Jayanth R Varma an                            internal auditors and reporting the matter to the Board.
    independent director. He is an Associate Member of the Institute
                                                                                          •   Have post audit discussions with the statutory auditors to
    of Cost and Works Accountants of India; he has also obtained a
                                                                                              ascertain any area of concern.
    fellowship of the Indian Institute of Management Ahmedabad and
                                                                                          •   Regular review of the performance of statutory and internal
    has over 20 years of teaching, research and consulting experience
                                                                                              auditors together with the management.
    in the field of finance. He has previously served as a full-time
    member of SEBI and as Chairman of various committees formed
                                                                                          •   Establishing the scope and frequency of internal audit,
    by SEBI and the Department of Company Affairs. He is a professor
                                                                                              reviewing the findings of the internal auditors and ensuring
    of the Indian Institute of Management, Ahmedabad. He has been
                                                                                              the adequacy of internal control systems including structure
    appointed as an independent director by the shareholders of the




                                                                                     24
The Company has instituted internal process and systems to
    of the internal audit department, frequency of internal audit,
                                                                               ensure that the audit committee has access to all the material
    staffing and seniority of the official heading the department.
                                                                               information, and reviews on a regular basis the following:
    Review the functioning of the whistle blower mechanism.

                                                                               •      Management Discussion and Analysis of financial condition
•   To look into reasons for substantial defaults in the payment to
                                                                                      and results of operations;
    depositors, debenture holders, shareholders and creditors.

                                                                               •      Statement of significant related party transactions (as defined
•   To look into the matters pertaining to the Director’s
                                                                                      by the audit committee), submitted by management;
    Responsibility Statement with respect to compliance with
    applicable accounting standards and accounting policies.
                                                                               •      Management certificates on internal controls and compliance
                                                                                      with laws and regulations, including any exceptions to these;
•   Compliance with Stock Exchange listing requirements
    concerning financial statements.
                                                                               •      Management letters / letters of internal control weaknesses
                                                                                      issued by the statutory auditors;
•   The Committee shall look into any related party transactions
    i.e., transactions of the Company of material nature and
                                                                               •      Internal audit       reports    relating    to    internal    control
    disclose such transactions, with promoters or management,
                                                                                      weaknesses;
    their subsidiaries or relatives etc., that may have potential
                                                                               •      The financial statements, in particular the investments, if any
    conflict with the interests of Company at large.
                                                                                      made by the unlisted subsidiary companies.
•   Review of management discussion and analysis of financial
                                                                           Details of Audit Committee Meetings during the financial
    condition and results of operations, statements of related
    party transactions submitted by management, management                 year
    letters/letters of internal control weaknesses issued by the           During the financial year ended March 31, 2008, four meetings of the
    statutory auditors.                                                    audit committee were held as follows:
•   To meet periodically as it may deem fit to meet its objectives                                                    Committee           No. of Members
                                                                             Sl no.     Date
                                                                                                                      Strength               Present.
    and to have at least four such meetings in a financial year on
                                                                               1        April 19, 2007                   03                     03
    a quarterly basis
                                                                               2        July 11, 2007                   03                     03
•   Obtaining an update on the risk management framework and                   3        October 11, 2007                03                     03
    the manner in which risks are being addressed;                             4        February 28, 2008               03                     03

                                                                           Attendance at the Audit Committee Meetings during the financial
•   Such other matters as may from time to time are required by
                                                                           year
    any statutory, contractual or other regulatory requirements
    to be attended to by the audit committee.
                                                                            Director                                         No. of Meetings attended
                                                                            Jayanth R Varma                                            04
The audit committee also specifically reviews the un-audited/
                                                                            Naresh K Malhotra                                          04
audited quarterly financial results of the Company before these
                                                                            H H Haight IV                                              04
are submitted to the Board for approval. Minutes of each audit
                                                                           2. Compensation Committee
committee meeting are placed before the Board for noting
                                                                               This committee consists of a minimum of three (3) directors
The powers of the audit committee shall include the power;
                                                                               of whom two thirds including the Chairman are independent
1. To investigate activity within its terms of reference.
                                                                               directors.The Chairman of the committee is Sridar A Iyengar. He
2. To seek information from any employees.
                                                                               is a fellow of the Institute of Chartered Accountants, England and
3. To obtain outside legal or other professional advice.
                                                                               Wales. He has over 38 years of experience in corporate finance
4. To secure attendance of outsiders with relevant expertise, if
                                                                               and accounting. He has previously served as chairman and chief
   it considers necessary.
                                                                               executive officer at KPMG, India operations. He is associated




                                                                      25
with Bessemer Venture Partners and is an independent director                                                                         No. of Members
                                                                             Sl no.     Date                  Committee Strength
                                                                                                                                             Present.
   of various companies including Infosys Technologies Limited,
                                                                               1        April 20, 2007               03                       03
   ICICI Bank Limited and Rediff.com India Limited. He has been                2        July 12, 2007                03                       03
   appointed as an independent director by the shareholders of the             3        October 12, 2007             03                       03
                                                                               4        February 27, 2008            03                       02
   Company at the AGM held on August 17, 2007. The Company
   Secretary acts as secretary to the committee.                           Attendance at the Compensation Committee
                                                                           Meetings during the financial year
   The terms of reference of the compensation committee include
   the following:                                                           Director                                      No. of Meetings attended
                                                                            Sridar A Iyengar                                        04
   1. Annual review of the salary, bonus and other compensation             H H Haight IV                                           04
      plans of the CEO, CTO and President of the Company.                   Vikram S Kirloskar                                      03


                                                                           3. Share Transfer and Investor Grievance Committee
   2. Review and approve the salary, bonus and compensation
      plans for all the executive directors of the Company                     The Share Transfer and Investor Grievance Committee consists
                                                                               of a minimum of three (3) directors of whom two thirds including
   3. Framing suitable policies and systems to ensure that there is
                                                                               the Chairman are independent directors. This committee was
      no violation, by an employee or Company of any applicable
                                                                               constituted by our Board at their meeting held on April 20,
      laws in India or overseas, including:
                                                                               2007. This committee was formed to specifically look into the
       •   The Securities and Exchange Board of India (Insider                 redressal of shareholder and investor complaints pertaining to
           Trading) Regulations, 1992; or                                      allotment or transfer of shares, non-receipt of balance sheet,
                                                                               non-receipt of declared dividends etc. The Share Transfer and
       •   The Securities and Exchange Board of India (Prohibition
                                                                               Investor Grievance Committee consists of Vikram S Kirloskar
           of Fraudulent and Unfair Trade Practices relating to the
                                                                               (Chairman), Naresh K Malhotra and Chandramouli Janakiraman.
           Securities market) Regulations, 1995.
                                                                               The Chairman of the committee is Mr. Vikram S Kirloskar an
   4. Administer the implementation and award of stock options                 independent director. He has over 24 years of experience in the
      under the stock option plans of the Company                              business of manufacturing automobiles and auto parts. He is the
                                                                               chairman and managing director of Kirloskar Systems Limited,
   5. Perform such functions as are required to be performed
                                                                               vice chairman of Toyota Kirloskar Motor Private Limited and
      by the compensation committee under Clause 5 of the
                                                                               Toyota Kirloskar Auto Parts Private Limited. The Company
      Securities and Exchange Board of India (Employee Stock
                                                                               Secretary acts as secretary to the committee.
      Option Scheme and Employee Stock Purchase Scheme)
      Guidelines, 1999.                                                        The terms of reference of the Share Transfer and Investor
                                                                               Grievance Committee are as follows:
   6. Recommend to the Board of Directors of the Company
      on any other employment incentives as the compensation                   •      To approve and register, transfer and/or transmission of all
      committee deems it appropriate in the best interests of the                     classes of shares;
      Company
                                                                               •      To look into the redressal of shareholder and investor
   7. Such other matters as may from time to time are required by                     complaints like non-transfer of shares, non-receipt of balance
      any statutory, contractual or other regulatory requirements                     sheet, non-receipt of declared dividends etc; and
      to be attended to by such committee.
                                                                               •      To do all such acts, things or deeds as may be necessary or
Details of Compensation Committee Meetings during the                                 incidental to the exercise of the above powers.
financial year
During the financial year ended March 31, 2008, four meetings of the
compensation committee were held as follows:




                                                                      26
OnMobile Global Limited
OnMobile Global Limited
OnMobile Global Limited
OnMobile Global Limited
OnMobile Global Limited
OnMobile Global Limited
OnMobile Global Limited
OnMobile Global Limited
OnMobile Global Limited
OnMobile Global Limited
OnMobile Global Limited
OnMobile Global Limited
OnMobile Global Limited
OnMobile Global Limited
OnMobile Global Limited
OnMobile Global Limited
OnMobile Global Limited
OnMobile Global Limited
OnMobile Global Limited
OnMobile Global Limited
OnMobile Global Limited
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OnMobile Global Limited

  • 1. OnMobile Global Limited • Annual Report 2007 - 08
  • 2. 01 Not Just Hello... 08 Message from the Chairman 10 Company Snapshot 12 Financial Snapshot 14 The MVAS Ecosystem 15 Board of Directors 16 Corporate Information 17 Our Leadership Team 19 CEO and CFO Certificate 20 Report on Corporate Governance and Shareholder Information Contents 33 Directors’ Report 44 Management Discussion & Analysis 49 Report of the Auditors 52 Financial Statements 74 Balance Sheet Abstract 75 Report of the Auditors on Consolidated Financial Statements 76 Consolidated Financial Statements 95 Statement Regarding Subsidiary Companies 96 Notice
  • 3. The mobile is an integral part of our lives today. The mobile is the only computer most people will ever have, which allows you to talk, interact, engage in commerce and do much more. At OnMobile, we enrich, empower and enhance your life through this mobile interactivity, by enabling you to use the mobile beyond just talk - Not just hello... Enriching lives by making technology really simple to use - choose the ringtone that identifies you, from over millions of songs or get ball-by-ball multi-media updates of your favourite cricket matches. Empowering lives by ensuring that you are in control - buy movie tickets, vote for your favourite contestant on a TV program, get the best shopping deals or get the best prices for your commodity. Enhancing lives through innovations, be it caller ringback tones, searching for and listening to your favourite songs on demand or safely backing up your precious pictures on the network. Such has been the power of this idea that the business size has become over $ 2 billion dollars, in India, in less than 8 years. And this is just the beginning. We are just beginning to know you. As billions of people are starting to use the mobile, the opportunities to empower, enrich and enhance are limitless. As we begin to offer our services in more and more countries across the world, more lives will be touched in more ways than one. Welcome to the business of touching lives, touching you.
  • 4. Last ball, Rajasthan Royals need one run to win. Will Balaji get him? Dhoni has everyone up! Oh this is so exciting…Balaji comes, Sohail swings, and hard and….Rajasthan Royals are the IPL 20-20 champions! This is sensational stuff! This is awesome! 2
  • 5. Last ball Royals Now consider this update on your phone. 'Rajasthan Royals won the IPL 20-20 on the last ball. ' How boring! Ask any cricket enthusiast about the delight of listening to cricket commentary when on the move. You cannot replace it. And now you can hear this on your mobile. Because your mobile is not just to make calls. The youth today are using it to date and to chat. Others turn to the mobile for songs, news alerts, cricket updates and more. And leading this revolution of bringing life to your lives is OnMobile. Ring tone and caller ringback tones are a way of life now. But that's not all. By combining SMS, IVR with speech recognition and WAP technologies, ensuring multilingual support and offering services over GSM as well as CDMA, OnMobile ensures a rich and delightful user experience, making services more relevant and easy to use. Over a million songs are searched and accessed every day, across the globe. In Trichy, call and you will be greeted in Tamil. You can also download songs, hear horoscopes, get updates on matches, weather and news in Tamil. Local language. Local flavour. On your mobile. In Malay in Malaysia, in Mandarin in Singapore. What began as a fun activity has now become a habit. OnMobile is enriching millions of lives each moment, every moment. awesome win 3
  • 6. and aaya mera gana pas Agar aapko toh mu jhe jitan e ke liye , SMS … aur bh e jiye ya 4 505 ph 262 ir 60 ph 1p ar on e ki j iye 50 54 64 6 01 .
  • 7. vote dial kijiye sms karen And the winner is ..! You picked your choice. You decided the winner. It's the power of you. This is true empowerment. Reality shows rule the roost today in the entertainment world. And mobile phones have become tools of empowerment. Some of the biggest shows on Indian television - KBC, Indian Idol, Fame Gurukul, Kya Aap Panchvi Paas Se Tez Hain, Dus Ka Dum and many, many more - are successful because of you, and because of the mobile. Imagine any of these without the power to vote or participate! And this empowerment is not restricted to reality shows. By leveraging Voice, DTMF, WAP and SMS interaction modes, OnMobile has reinvented the way M-Commerce transactions are done. A farmer gets prices from the mandi directly on his mobile. A moviegoer finds the availability of tickets and books them from his phone. Paying utility bills. Booking airline and railway tickets. The mobile revolution is on. Shopping, commerce, matrimonial services. On mobile, thanks to OnMobile. Empowering you. 5
  • 8. You're beautiful. You're beautiful. You're beautiful. It's true. ('You're beautiful' by James Blunt) 6
  • 9. You're beautiful Tring Tring is passé. These days, people call and hope that the other person does not answer. That's because when you call now, there is lovely music playing or a score update informing you about the latest India-Australia ODI, instead of the classic tring, tring. OnMobile's innovations have taken the mobile to another league all together. M-Search is one such innovation. Search for Jodhaa Akbar. Search for Madonna's Hard Candy. And it's intelligent searching. You don't need to enter Mission Impossible (MI). MI will get you the result equally efficiently. You make a spelling mistake and we will ignore it. To facilitate a voice search, we have in-built voice modulation and filters to recognize different accents and tones and by-pass pronunciation errors. And you can search across platforms, SMS, Voice or WAP. Across 10 languages. And more. Our Phone Backup facility allows you to safely copy and store in the network all your personal data including pictures, contacts, messages and applications stored in the phone. Apart from having a portal and customer care interface, Phone Backup allows for automatic backup and can be upgraded with new formats. OnMobile is enhancing your lives in many such ways. Expect more from us. by James Blunt 7
  • 10. Message from the Chairman To all OnMobile stakeholders and loyal investors, This is our first annual report as a listed company, and we welcome our entire base of shareholders, new investors and stakeholders to the exciting world of Mobile Value Added Services (MVAS). This sunrise industry has emerged from a small fledgling sector back in 2001 when OnMobile started operations in India, to an industry which is estimated to exceed Rs. 8,000 crores in 08-09! This is as exciting as the start of the internet saga in the late 90s, when global companies such as Yahoo, Amazon, eBay emerged and changed the way in which consumers worldwide interacted with, and leveraged the capabilities of the internet. 8
  • 11. We fully intend to play a similar role daily on high scale operations and in shaping and leading the MVAS planning the future to maintain the industry as it gains momentum with growth potential of this industry. customers in India, and in new In the past 12 months, we have consumer markets around the acquired two French companies, globe. The mobile phone is fast which give us access to cutting edge becoming the interactive channel of MVAS products and new data choice for billions of consumers services platform technology. We worldwide. Our mission is to are excited about leveraging our innovate and launch new services Indian cost structure and software which allow consumers to change skills to build out the full global the way they live and interact, via potential of these acquisitions. mobile phones. Our zeal to excel in product Our recent IPO in February 2008 innovation, customer thought sailed through despite most leadership, intelligent M&A and challenging market conditions, and financial performance remains intact has provided us a strong platform after all these years. OurVision 2010 with which we will expand in and program, to become one of the outside India, organically and leaders in the global MVAS industry inorganically. We are actively is under implementation. pursuing both these growth On behalf of all the shareholders, I avenues. The entrepreneurial would like to thank the entire OnMobile team which has taken us OnMobile team and customers, from startup to its current position partners, suppliers for their is largely intact after all these years, unflinching support over these and has been expanded and years. strengthened to capitalize on our industry leadership position. Our The future trajectory we are product and engineering teams are planning is challenging and exciting, hard at work developing new and I wish every one of you joins us products and services which will be in this journey together! launched this year, and we intend to maintain our past innovation track record and customer satisfaction experiences. Our customer account Arvind Rao teams are scaled up and in place, Chairman, CEO & co-founder working closely with customers 9
  • 12. Company Snapshot • Interactive media solutions such as tele-voting, The Company Incorporated in the year 2000, OnMobile Global interactive programming, mobile auditioning and Limited (Company) is a leading provider of Mobile auctions. Value Added Services and products (MVAS) in India • Mobile commerce solutions like ticketing (movie with an expanding international presence. The and railway ticketing), utility payments and mobile Company's products are targeted at mobile marketing services. subscribers with an increasing focus on capitalising • Core business support solutions such as Phone on the convergence between wireless and wireline Backup and Pre-paid and Post-paid bill payments. telecommunications services, media, internet, mobile marketing and mobile commerce. The Company deploys these applications on its multi- modal platform, MMP 2500. This platform is a Product Portfolio carrier-grade system that effectively integrates The Company has a broad range of applications that multiple delivery modes and payments and are delivered by its customers, who are telecom subscription options for 2, 2.5 and 3G networks and operators and media companies, to their end-user handsets. subscribers, which enable them to personalise their mobile phones and thereby enhance user experience. Presence The Company is headquartered in Bangalore and has Key Products offices in Mumbai and Delhi in India. It also maintains The key products can be broadly categorised as offices in Dhaka, Jakarta, Kuala Lumpur, London, Paris, follows: Singapore and Sydney. • Network based in-call solutions like Caller The Company's customers include major Ringback Tones, Dynamic Voicemail and Missed Call telecommunications operators in India and in several Alert Service, etc. overseas countries. In addition to • Voice-based multi-modal portal which allows telecommunications operators, the Company also subscribers to access informational and markets its products and services to media entertainment content such as music, sports updates, companies, corporates, mobile handset news, stock and commodity price updates, in multiple manufacturers, content owners and advertisers. languages using speech-based navigation. Some of the key performance indicators of the • On-device client software applications. Company are as follows: 10
  • 13. Operator ARPU Uplift 8-12 % Market Reach 390 million, including more than 100 million in international markets Total unique users 206 million Unique users / month 36 million Calls handled / month 5 billion RBT users / month 27 million Phone Backup downloads 22 million On-Device Portal downloads 4 million Content usage Via M-Search 200% increase • quot;V&D 100, Best MVAS Company Milestones in Innovation The Company has a track record of 2007, Indiaquot; by Voice & Data creating, developing and successfully • Amongst Deloitte Technology Fast 50 launching a large number of innovative India, 2007 software products. • Amongst Deloitte Technology Fast 2000-2003: Platform - Voice Portal 1.0 500 Asia Pacific, 2007 (English), Ring Tones, Infotainment • Amongst 100 IT Innovators 2007 by 2004: Indian Languages Model NASSCOM, India (3 languages), Ringback Tones ('RBT') Financial Performance 2005: Support for more languages, Live (consolidated) Audio Streaming,Ticketing During 2007-08, the Company recorded (Railways, Movies) a net revenue of Rs. 2,618.16 million, an 2006: Pricing innovations: Subscription, increase of 97% over the previous year. Not Enough Funds; Multimodal Support The earnings after tax of the Company including SMS,WAP, Multi-language WAP increased from Rs. 337.20 million in 2006-07 to Rs. 603.10 million in 2007- 2007-2008: M-Search (Voice & SMS), 08, an increase of 79%.The diluted M-Radio, RBT: Press * to copy, Mobile Earnings Per Share (EPS) increased from Investor Rs. 7 per share to Rs. 12, an increase of Awards and Achievements 71%. • Best VAS Partner Award 2007 by Airtel, India 11
  • 14. Financial Snapshot 2003-04* 2004-05 2005-06 2006-07 2007-08 Particulars (Rs. in million) Financial Performance Net Revenue 172.64 409.46 826.17 1,329.72 2,618.16 Earnings before other income, depreciation, finance charges and tax 69.63 264.37 471.31 609.90 1,048.36 Earnings after Tax 43.08 140.06 247.79 337.20 603.10 Earnings per share (Diluted) (In Rs.)** 1 5 7 7 12 Financial Position Equity Share Capital 22.87 22.90 22.92 36.54 574.06 Reserves and Surplus 34.97 175.20 422.98 1,990.24 5,535.48 Networth 57.84 198.09 445.91 2,026.78 6,110.96 Gross Block 115.44 181.34 356.01 580.65 1,335.21 Net Block 102.33 123.45 213.01 292.20 795.34 Capital Expenditure 104.68 70.95 169.62 263.61 836.11 Investments 5.08 10.14 26.07 1,018.15 3,193.70 Net Current Assets (41.51) 70.76 230.20 512.47 958.49 Cash and Cash Equivalents 29.25 41.68 41.68 211.61 1,458.84 Total Assets 57.84 198.09 445.91 2,026.78 6,110.96 * 15 months ending March 2004 * * Adjusted for bonus issues in previous years 12
  • 15. 603.10 79% 337.20 06-07 07-08 Earnings After Tax (Rs. in million) 2,618.16 97% 12 1,329.72 71% 7 06-07 07-08 07-08 06-07 Earnings Per Share (Diluted) (In Rs.) Net Revenue (Rs. in million) Stock Prices 650 20000 600 18000 550 500 16000 450 14000 400 19-02-08 07-03-08 31-03-08 OnMobile (lhs) BSE Sensex (rhs) 13
  • 16. T h e M VA S E c o s y s t e m Mobile Value Added Services (MVAS) consists of all services beyond basic phone calls. Some common examples of MVAS include ring tones, ringback tones, news alerts, stock updates, contests, phone backup, televoting, mobile social networking, mobile advertising, M-Commerce movie ticketing, bill payment and pre-paid recharge. Typical ecosystem includes: Content Owners Develop and own content e.g. music, games, wallpapers etc. Content Collect and package different Aggregators kinds of content suitable for mobile platforms like caller OnMobile's Focus Space ringback tones, wallpapers, ring tones, news, etc. Application Service Develop and install Providers applications that allow easy access to the content and content - free applications, for the end users. Platform Providers Own the delivery platform and applications. Provide last mile access - Mobile allowing the end user to Operators download, listen or view the content on his phone. Bill the customer and pay the Content Owner, Aggregator, Application Service Provider and Platform Provider. 14
  • 17. 1 Chandramouli Janakiraman Sridar A Iyengar H H Haight Arvind Rao 4 2 3 Executive Director Independent Director Non-Executive Director Chairman & Managing Director Prof. Jayanth Rama Varma 7 Naresh Malhotra Vikram Kirloskar 5 6 Independent Director Independent Director Independent Director 1 3 7 6 2 4 5 Board of Directors 15
  • 18. Corporate Information Board of Directors Company Secretary Chairman & Managing Director D Srikiran Auditors Arvind Rao Executive Director Deloitte Haskins and Sells Chandramouli Janakiraman Chartered Accountants, Non-Executive Director Deloitte Centre, Anchorage II, Henry Huntly Haight 100/2 Richmond Road, Independent Directors Bangalore - 560025 Registered Office Jayanth Rama Varma Sridar A Iyengar No. 26, Bannerghatta Road, Vikram Kirloskar J. P. Nagar 3 Phase, rd Naresh Malhotra Bangalore - 560076 www.onmobile.com Board Committees Bankers Audit Committee The ICICI Bank Limited Jayanth Rama Varma Chairman ICICI Towers, 1 Floor, West Wing Naresh Malhotra Member st #1, Commissariat Road, Henry Huntly Haight Member Bangalore - 560025 Investor Grievances Committee Kotak Mahindra Bank Limited Vikram Kirloskar Chairman 2 Floor, West Wing, Naresh Malhotra Member nd 26 - 27 Raheja Towers, Chandramouli Janakiraman Member M. G. Road, Compensation Committee Bangalore - 560001 Sridar A Iyengar Chairman Citibank N.A. Vikram Kirloskar Member M. G. Road, Henry Huntly Haight Member Bangalore - 560001 16
  • 19. OnMobile Leadership Team Sandeep Ganguly In addition to the Company’s whole-time directors, Arvind Rao and Chandramouli Janakiraman, following are also part of the leadership Head-Private Operators (India). He carries the overall responsibility team: for handling the private telecom operator market in India. He has over 12 years of experience in telecommunications industry. Kiran Anandampillai He received a Bachelor of Engineering degree in Electronics and Head-Consumer Products. He carries overall responsibility of Communication from Pune University and a Post Graduate Diploma defining and delivering products such as music, infotainment, sports in Business Administration in Marketing from the Indian Institute of and contests. He has over 14 years of experience in software and Management, Calcutta. telecommunication industries. He received Bachelor of Engineering degree from BMSCE, Bangalore in Telecommunications. Christy George Head-Network/In-Call Products. He carries overall responsibility of Pratapa Bernard defining and delivering Network/In-call products such as ringback Head-Marketing. He carries the overall responsibility for defining and tones, missed call alerts, dynamic voice mail system etc. He has over executing Corporate and Product Marketing functions. He has over 15 years of experience in software and telecommunication industries. 17 years of experience in the IT and Telecommunications industry. He He received Bachelor of Technology degree from IIT, Mumbai. received a Bachelor of Engineering degree from Bangalore University and also holds a Post Graduate Diploma in Marketing Management. Sandhya Gupta Head-Mergers and Acquisitions, Investments and Strategy. She carries Sanjay Bhambri the overall responsibility for mergers and acquisitions and strategic Co-Head, International Business Development. He is currently in charge of customers in Asia Pacific, Far East, Middle East and investments for the Company including international acquisitions, Africa. He has over 13 years of experience in Sales and Marketing. minority investments and equity related partnerships and joint He received his Bachelor of Science degree in Computer Science ventures. She has over 10 years of experience in financial services from Kurukshetra University, Kurukshetra and Masters of Business and capital markets industry. She received a Bachelors of Arts Management, MS University of Baroda,Vadodara. degree from the University of Rajasthan and a Master of Business Amit Kumar Dey Administration degree from the University of Mumbai. Co-Head of International Business Development & Alliances. Krishna Jha Amit played a key role in establishing our business in India, and is Head-Mobile Data Products and services. He carries the overall currently in charge of Sales and Business Development in markets responsibility of managing the Mobile Data Products and services unit west of India including the Americas and Europe. He is also handling of the Company. He has over 10 years of experience in software and strategic alliances with large global distributors and resellers for telecommunication industries. He received a Bachelor of Commerce our products and services. He has over 17 years of experience in degree from St. Xavier’s Calcutta and he also holds a Post Graduate the manufacturing and telecommunications industry. He holds a Diploma in Business Administration from IBS, Hyderabad. Bachelor of Engineering degree from Jadavpur University, Calcutta, and a Post Graduate Diploma in Business Administration from the Rajesh Moorti Indian Institute of Management, Calcutta. Chief Financial Officer. He carries the overall responsibility for Nicolas Frattaroli the finance, legal, secretarial and administration functions of the Executive director of the Company’s Subsidiary, Vox mobili S.A. Company. He has over 17 years of experience in consumer durables He carries the overall responsibility for the portfolio of products and non-durables industry. He received a Bachelor of Commerce mainly in Europe, the Middle East, Africa and the Americas. He has degree from Bangalore University and qualified as a Chartered over 15 years of experience in the telecommunications industry. He Accountant from The Institute of Chartered Accountants of India received a Masters of Science degree from the National Institute of and qualified as a Cost Accountant from The Institute of Cost and Telecommunications. Works Accountants of India. 17
  • 20. Rajesh M.V Debraj Tripathy Head-Media Business. He carries the overall responsibility for Head-Mobile Marketing. He carries the overall responsibility working with media houses in India and driving media-based, telecom for Mobile Marketing including m-advertising. He has over 13 value-added services which generate new revenue streams for media years of experience in the media and advertising industry. He clients from the mobile sector. He has over 13 years of experience received his Bachelor of Engineering degree in Electronics and in the media and advertising industry. He received a Bachelor of Telecommunications from Sambalpur University, Orissa and Post Science degree and a Master of Science degree in Mathematics from Graduate Diploma in Business Administration from Indian Institute Sathya Sai Institute of Higher Learning, Andhra Pradesh. of Management, Calcutta. Sidharth Sharma Raghavendra Varma Head-Public Sector Operators (India). He carries the overall Head-Technology Platform. He carries overall responsibility of responsibility for serving the mobile value added services needs defining and delivering the MMP2500 platform, on which the of telecom operators in the public sector. He has over 8 years of Company’s products are built. He has over 15 years of experience experience in IT and telecommunications industry. He received a in software and telecommunication industries. He received Bachelor Bachelor of Engineering degree from Maharishi Dayanand University, of Technology degree in Information Technology from Banaras Hindu Rohtak. University,Varanasi. 18
  • 21. CEO and CFO Certification We, Arvind Rao, Chief Executive Officer and Managing Director, and Rajesh Moorti, Chief Financial Officer of OnMobile Global Limited, to the best of our knowledge and belief, certify that: 1. We have reviewed the balance sheet and profit and loss account (consolidated and unconsolidated), and all its schedules and notes on accounts, as well as the cash flow statements, and the directors report; 2. Based on our knowledge and information, these statements do not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the statements made; 3. Based on the information, the financial statements, and other financial information included in this report, present in all material respects, a true and fair view of the Company’s affairs, the financial condition, results of operations and cash flows of the Company as of, and for, the periods presented in this report, and are in compliance with the existing accounting standards and / or applicable laws and regulations; 4. To the best of our knowledge and belief, no transactions entered into by the Company during the year are fraudulent, illegal or violative of the Company’s code of conduct; 5. We accept responsibility for establishing and maintaining internal controls and we have evaluated the effectiveness of internal control systems of the Company pertaining to financial reporting. Deficiencies in the design or operation of such internal controls, if any, of which we are aware, have been disclosed to the auditors and the Audit Committee and steps have been taken to rectify these deficiencies. 6. We have indicated to the auditors and the Audit Committee: i. Significant changes in the internal control over financial reporting during the year; ii. Significant changes in the accounting policies during the year and that the same has been disclosed in the notes to the financial statements; and iii. Instances of significant fraud of which we have become aware and the involvement therein, if any, of the management or an employee having a significant role in the Company’s internal control system over financial reporting. 7. In the event of any materially significant misstatements or omissions, we will return to the Company that part of any bonus or incentive or equity based compensation, which was inflated on account of such errors, as decided by the audit committee; 8. We affirm that we have not denied any personnel, access to the audit committee of the Company (in respect of matters involving alleged misconduct) and we have provided protection to ‘whistle blowers’ from unfair termination and other unfair or prejudicial employment practices; and 9. We further declare that all Board members and senior managerial personnel have affirmed compliance with the code of conduct for the current year. Arvind Rao Rajesh Moorti CEO CFO Date: April 30, 2008 Place: Bangalore 19
  • 22. Corporate Governance PHILOSOPHY It is the intention of the Company to be an acclaimed leader in the practice of Corporate Governance. The Company strives to ensure that the best practices of Corporate Governance and disclosure requirements are complied with, while ensuring that creation of wealth for shareholders and protection of interests of stakeholders, clients, suppliers and employees are adhered to with the highest level of integrity, fairness, accountability and transparency. BOARD OF DIRECTORS The OnMobile Board consists of executive and non-executive directors. The non-executive directors consist of eminent professionals from business, finance and reputed institutions.The Company does not have any nominee director.As per the articles of association of the Company, the Board can have a maximum of 12 members. Currently the Board has 7 directors, of which the Chairman of the Board is an executive director. India Listed All Companies Committee Chairpersons Name of the director Positions Category Companies* around the world## Memberships### of Committees### Chairman and Arvind Rao Executive – Promoter NIL 9 NIL NIL Managing Director Chandramouli Director Executive – Promoter NIL 6 1 NIL Janakiraman H H Haight IV Director Non-Executive NIL 13 1 NIL Sridar A Iyengar Director Independent 2 9 5 3 Naresh K Malhotra Director Independent 2 11 6 2 Jayanth R Varma Director Independent 1 3 2 2 Vikram S Kirloskar Director Independent 3 12 7 3 * Excluding directorships in OnMobile Global Limited and its subsidiaries Directorships in all companies around the world (listed & unlisted) including OnMobile Global Limited and its subsidiaries ## Includes memberships/chairmanships of audit committees and investor grievance committees in public companies (Listed and Unlisted) ### MEETINGS AND ATTENDANCE The details of the Board of Directors are as below: Strategic planning and policy formulations are looked after by Mr. Arvind Rao the Board. The senior management personnel heading respective Graduated with a Bachelor of Technology degree from the Indian business units are responsible for all day-to-day operation related Institute of Technology, Mumbai, Master of Science degree from issues, profitability, and productivity issues for their units. The Board the University of Wisconsin, Madison and a Master of Business meets at least four times in a year with the intervening period Administration degree from the Wharton School, the University of between two Board Meetings of not more than three months. The Pennsylvania. He has been with OnMobile Systems Inc., our Promoter, annual calendar of meetings is broadly determined at the beginning since its inception in 2000. Prior to joining the Company, he was of each year. Most Board Meetings are well attended as shown with Schlumberger Wireline Services in Thailand, China and Malaysia, below. During the year ended March 31, 2008, the Board met five McKinsey & Company in New York and India, the Chatterjee Group times on April 20, 2007, July 12, 2007, October 12, 2007, February in New York and India and Gilbert Global Equity Partners in New 9, 2008 and February 28, 2008. A structured agenda governs the York. He has over two decades of experience in financial services, IT meetings. Members of the Board, in consultation with the Chairman and the telecom industry. He was appointed as Managing Director by may bring up any matter for consideration of the Board. All items the Board at their meeting held on July 24, 2006 for a period of five of major importance in the agenda are backed by comprehensive years. Mr. Rao is on the Board of the following other Companies: documentation and background information to enable the Board 1. RiffMobile Private Limited to take an informed decision. Agenda papers are circulated well in 2. Mobile Traffik Private Limited advance of the Board meeting. 20
  • 23. 11. Argnor Wireless Ventures B.V. 3. Cellphone Entertainment (Mumbai) Private Limited 12. SP Industries Inc. 4. OnMobile Systems, Inc. 5. OnMobile Singapore Pte Limited Prof. Jayanth R Varma 6. Vox mobili SA Graduated with a Bachelor of Commerce degree from Bangalore 7. Vox mobili Inc University. He did his post-graduation in management from the Indian 8. Phonetize Solutions Private Limited Institute of Management, Ahmedabad. He also obtained the Fellow of Mr. Chandramouli Janakiraman the Institute of Management, Ahmedabad and is also a qualified cost accountant from Institute of Cost and Works Accountants of India. Graduated with a Bachelor of Technology degree from the He has over 20 years of teaching, research and consulting experience National Institute of Technology, Allahabad. He has over 19 years of in the field of finance. He has previously served as a full-time member experience in the software industry. He has previously served as of SEBI and as Chairman of various committees formed by SEBI and Associate Vice President and Head of the Internet Products Group the Department of Company Affairs. He is a professor of the Indian in Infosys Technologies Limited. In 2000, he left Infosys and co- Institute of Management, Ahmedabad. He has been appointed as an founded OnMobile Systems Inc. He was appointed as a director by independent director by the shareholders of the Company at the the shareholders at the AGM held on May 12, 2003. Mr. Mouli Raman AGM held on August 17, 2007. Prof. Varma is on the Board of the is on the Board of the following other Companies: following other Companies: 1. Ver se Innovation Private Limited 2. OnMobile Singapore Pte Limited 1. Infosys BPO Limited (formerly Progeon Limited) 3. OnMobile Australia Pty. Ltd. 2. Axis Bank Limited (formerly UTI Bank Limited) 4. PT OnMobile Indonesia Mr. Naresh K. Malhotra 5. Phonetize Solutions Private Limited Graduated with a Bachelor of Commerce degree from St. Xavier’s Mr. H.H. Haight IV College, Calcutta University. He qualified as a Chartered Accountant Graduated with a Bachelor of Science degree from the University of in 1970. He has over 35 years of experience in India and overseas in California, Berkeley and a Master of Business Administration degree various companies including Imperial Chemical Industries, Unilever, from Harvard Business School. He has over 20 years of experience Colgate Palmolive, Bukhatir Investments, the U B Group, KPMG in the leadership and growth of various enterprise companies. He and Amalgamated Bean Coffee Trading Company. He has previously has previously served as Managing Director in Advent International served as founding partner and managing director of corporate Corp and Chief executive Officer in Argo Global Capital, LLC. He finance in KPMG in India. He is also an advisor to GIV Management has been appointed as a non-executive Director by the shareholders Inc., a Washington based Venture Capital Company. He has been of the Company at the AGM held on August 17, 2007. Mr. Haight is appointed as an independent director by the shareholders of the on the Board of the following other Companies: Company at the AGM held on August 17, 2007. Mr. Malhotra is on the Board of the following other Companies: 1. OnMobile Systems, Inc. 2. Genelabs Technology Inc. 1. N.M Properties & Consulting Private Limited 3. Maxager Technology Inc. 2. Bluestar Infotech Limited 4. Argo Global Capital, Inc. 3. Amalgamated Bean Coffee Trading Co. Private Limited 5. Argo Holding, LP. 4. Venture Infotek Global Private Limited 6. Argo Global Capital Corp. 5. Tarang Software Technologies Private Limited 7. Telecom Investment Inc. 6. Balan Natural Foods Private Limited 8. Neural Technologies, Inc 7. Royal Orchid Hotels Limited 9. NT3 8. Printo Documents Services Private Limited 10. Chinatron Group Holdings Limited 9. A B Holdings Private Limited 21
  • 24. 10. Venture Infotek Inc. No. of Board No. of Board Attendance at the Director Meetings held Meetings attended Last AGM. Mr.Vikram S. Kirloskar Arvind Rao 5 5 No Graduated with a Bachelor of Engineering (Mechanical) from the Chandramouli Massachusetts Institute of Technology, Cambridge, USA. He has 5 5 Yes Janakiraman over 24 years of experience in the business of manufacturing H H Haight IV 5 4 No automobiles and auto parts. He has successfully set up a joint Sridar A Iyengar 5 4 No venture with Toyota, Japan called Toyota Kirloskar Motor Private Naresh K Malhotra 5 5 No Limited, which manufactures automobiles in India. He is a member Jayanth R Varma 5 4 No of the National Council of Confederation of Indian Industry. He has Vikram S Kirloskar 5 3 No been conferred with the Suvarna Karnataka award by the Karnataka Anthony Correa* 5 2 No Government, in recognition of his efforts in expanding and developing industry within the state. He has been appointed as an independent *Anthony Correa resigned effective from August 17, 2007 director by the shareholders of the Company at the AGM held on Information Placed before the Board August 17, 2007. Mr. Kirloskar is on the Board of the following other Apart from the items required to be placed before the Board for Companies: its approval, some of the following are also placed for review / 1. Kirloskar Systems Limited information: 2. Kirloskar Brothers Limited • Annual Operating Plans and Budgets (including Capital 3. Kirloskar Oil Engines Limited Budgets) 4. Kirloskar Pneumatic Company Limited • Quarterly performance, including business and financial 5. Kirloskar Theratronics Private Limited update. 6. Kirloskar Toyoda Textile Machinery Private Limited • Minutes of the audit and compensation committees 7. Toyota Kirloskar Auto Parts Private Limited • Information on recruitment and remuneration of senior 8. Toyota Kirloskar Motor Private Limited officers below the Board level 9. Vikram Geet Investments and Holdings Private Limited • Demand, prosecution, show cause notices and penalty 10. Toyota Tsucho Insurance Broker India Private Limited notices which are materially important Mr. Sridar A. Iyengar • Any issue which involves possible product or public liability claims against the Company or its directors/officers Is a fellow of the Institute of Chartered Accountants, England and • Status of business risk exposure, its management and related Wales. He has over 38 years of experience in corporate finance action plans. and accounting. He has previously served as chairman and chief • Proposals pertaining to joint venture and investment/ executive officer at KPMG, India operations. He is associated with acquisition decisions including payments towards intellectual Bessemer Venture Partners and is an independent director of various property or goodwill companies. He has been appointed as an independent director by the • Non-compliance of any regulatory, statutory or listing shareholders of the Company at the AGM held on August 17, 2007. requirements Mr. Sridar is on the Board of the following other Companies: • All proposals requiring strategic decisions 1. Infosys Technologies Limited • Sale of material nature, of investments, subsidiaries, assets, 2. ICICI Bank Limited which is not in the normal course of business; 3. Rediff.com India Limited • Quarterly details of foreign exchange exposures and the 4. Kovair Software Inc. steps taken by management to limit the risks of adverse 5. Infosys BPO Limited exchange rate movement, if material; 6. Rediff Holding Inc. 7. Career Launcher Limited 22
  • 25. Remuneration/Compensation to Directors dated April 20, 2007, approved a sum of (1/6) % of the net profits of the Company to each of the non-executive directors (including The table below shows the amount paid or payable to the Directors independent directors) or a sum of Rs. 10,00,000/- per non-executive of the Company for the financial year March 31, 2008: director which ever is lower. Members of the Company propose to, at Fixed salary the forth coming Annual General Meeting of the Company, approve (includes perquisites Variable Sitting Commiss- Total the payment of remuneration by way of commission to independent Name and pay fees ion compensation directors for the financial year 2007-08. The Company has paid Rs. contribution to PF) 1,228,237/- as post tax sitting fees (includes Rs. 228,237/- pertaining EXECUTIVE DIRECTORS# to the financial year ended March 31, 2007 paid during the year ended March 31, 2008) to the non-executive directors. No sitting Arvind Rao 5,922,725 2,666,324 - - 8,589,049 fee was paid to any of the executive directors. Chandramouli 3,547,254 1,014,362 - - 4,561,616 Janakiraman The commission and the sitting fee have been arrived at as below: NON-EXECUTIVE DIRECTORS## 1. Commission payable for five of the non-executive directors H H Haight IV - - 280,000 1,000,000 1,280,000 - Rs. 5,000,000/- Naresh K - - 240,000 1,000,000 1,240,000 Malhotra 2. Sitting fee based on the attendance per Board or committee Sridar A Iyengar - - 160,000 1,000,000 1,160,000 meeting - Rs. 20,000/- per meeting Jayanth R Varma - - 160,000 1,000,000 1,160,000 PERIOD OF CONTRACT, NOTICE PERIOD AND Vikram S - - 120,000 1,000,000 1,120,000 Kirloskar SEVERANCE PAY OF DIRECTORS Anthony Correa* - - 40,000 - 40,000 Chairman & Managing Director *Anthony Correa resigned effective from August 17, 2007 The specific period of contract of service for the Chairman & Managing Note: #1) The above amounts exclude benefits accrued by the Company in respect of leave encashment and gratuity, as they are provided by the Company as a whole based on actuarial valuation. 2) The above amounts also exclude the stock compensation cost of Rs. 229,167/- arising out of grant of stock options to the ## Director is five years effective from July 24, 2006.The notice period is independent directors. 6 months. The Company is liable to pay a terminal compensation or REMUNERATION POLICY redundancy payment equivalent to 18 (eighteen) months paid in cash The Company’s remuneration policy is based on the performance of based on the previous financial year’s compensation plus forgiveness the individual employee and the success of the Company.Through its of any and all of the outstanding loans from the Company including compensation program, the Company endeavors to attract, retain, transfer of any vehicles used by employee at the time of termination develop and motivate a high performance workforce. The Company and any other appropriate statutory compensation applicable to follows a compensation mix of fixed pay, benefits and performance his employment. The executive directors shall not be considered based variable pay and sharing of wealth through the Company’s for retirement by rotation as per the Articles of Association of the stock options. Individual performance pay is determined by business Company. performance of the Company. The Company pays remuneration by Independent and Non-executive directors way of salary, benefits, perquisites and allowances (fixed component) Period of contract and notice pay is not applicable to the independent and performance incentives (variable component) to its executive and non-executive directors. They will retire by rotation. There is directors. Annual increments are decided by the Compensation no severance pay for any of the non-executive and independent Committee as approved by the Members. directors. Section 309 of the Companies Act, 1956 provides that a director STOCK OPTIONS TO THE INDEPENDENT AND who is neither in the whole-time employment of the Company nor a Managing Director may be paid remuneration by way of commission, NON-EXECUTIVE DIRECTORS if the Company by special resolution authorizes such payment. The following table shows the details of stock options to independent The Board Members of the Company had vide their resolution and non-executive directors during the year. 23
  • 26. Company at the AGM held on August 17, 2007. The Company No. of stock options (after Grant price (after adjusting Name adjusting for bonus issues) for bonus issues) Secretary acts as secretary to the committee. Sridar A Iyengar 26,000 228/- The terms of reference of the audit committee include the Jayanth R Varma 26,000 228/ following: Naresh K Malhotra 26,000 228/ Vikram S Kirloskar 26,000 228/ • Overseeing the Company’s financial reporting process and H H Haight IV 26,000 228/ disclosure of its financial information to ensure that the The vesting period of each option is over a period of four years from financial statements are true and fair and provide sufficient the date of their joining and become fully exercisable at the time of information; vesting. None of the non-executive directors hold any shares in the • Recommending to the Board the appointment, re- Company as on the date of this report. appointment, and replacement of the statutory auditor and MATERIALLY SIGNIFICANT RELATED PARTY the fixation of audit fee. TRANSACTIONS • Approval of payments to the statutory auditors for any other There have been no materially significant related party transactions, services rendered by them and assess the independence and monetary transactions or relationships between the Company and objectivity of the auditors and to ensure that the nature and directors, management, subsidiary or relatives, except for those amount of non-audit work does not impair the auditor’s disclosed in the financial statements for the year ended March 31, independence and objectivity 2008. • Establishing and reviewing the scope of the statutory audit COMMITTEES OF THE BOARD including the observations of the auditors and review of the For the year ended March 31, 2008 the Board had four committees quarterly, half-yearly and annual financial statements before – the Audit Committee, the Compensation Committee, the IPO submission to the Board, with particular reference to matters Committee, the Shareholders and Investors Grievance Committee. required to be included in the Directors Responsibility The terms of reference of the Board committees are decided by Statement to be included in the Board’s report in terms of the Board from time to time. Meeting of each Board committee clause 2(AA) of S.217 of the Companies Act, 1956, changes is convened by the respective committee Chairman. The role and in the accounting policies and practices and reasons for the composition of these committees, including the number of meetings same, significant adjustments made in the financial statements held during the financial year and the related attendance are given arising out of audit findings. below. • The appointment, removal and terms of remuneration of the 1. Audit Committee internal auditors, discussion and follow up on any important This committee consists of a minimum of three (3) directors findings with the internal auditors. In case there is a suspected of whom two thirds including the Chairman are independent case of fraud or irregularity, review of the findings of the directors. The Chairman of the committee is Jayanth R Varma an internal auditors and reporting the matter to the Board. independent director. He is an Associate Member of the Institute • Have post audit discussions with the statutory auditors to of Cost and Works Accountants of India; he has also obtained a ascertain any area of concern. fellowship of the Indian Institute of Management Ahmedabad and • Regular review of the performance of statutory and internal has over 20 years of teaching, research and consulting experience auditors together with the management. in the field of finance. He has previously served as a full-time member of SEBI and as Chairman of various committees formed • Establishing the scope and frequency of internal audit, by SEBI and the Department of Company Affairs. He is a professor reviewing the findings of the internal auditors and ensuring of the Indian Institute of Management, Ahmedabad. He has been the adequacy of internal control systems including structure appointed as an independent director by the shareholders of the 24
  • 27. The Company has instituted internal process and systems to of the internal audit department, frequency of internal audit, ensure that the audit committee has access to all the material staffing and seniority of the official heading the department. information, and reviews on a regular basis the following: Review the functioning of the whistle blower mechanism. • Management Discussion and Analysis of financial condition • To look into reasons for substantial defaults in the payment to and results of operations; depositors, debenture holders, shareholders and creditors. • Statement of significant related party transactions (as defined • To look into the matters pertaining to the Director’s by the audit committee), submitted by management; Responsibility Statement with respect to compliance with applicable accounting standards and accounting policies. • Management certificates on internal controls and compliance with laws and regulations, including any exceptions to these; • Compliance with Stock Exchange listing requirements concerning financial statements. • Management letters / letters of internal control weaknesses issued by the statutory auditors; • The Committee shall look into any related party transactions i.e., transactions of the Company of material nature and • Internal audit reports relating to internal control disclose such transactions, with promoters or management, weaknesses; their subsidiaries or relatives etc., that may have potential • The financial statements, in particular the investments, if any conflict with the interests of Company at large. made by the unlisted subsidiary companies. • Review of management discussion and analysis of financial Details of Audit Committee Meetings during the financial condition and results of operations, statements of related party transactions submitted by management, management year letters/letters of internal control weaknesses issued by the During the financial year ended March 31, 2008, four meetings of the statutory auditors. audit committee were held as follows: • To meet periodically as it may deem fit to meet its objectives Committee No. of Members Sl no. Date Strength Present. and to have at least four such meetings in a financial year on 1 April 19, 2007 03 03 a quarterly basis 2 July 11, 2007 03 03 • Obtaining an update on the risk management framework and 3 October 11, 2007 03 03 the manner in which risks are being addressed; 4 February 28, 2008 03 03 Attendance at the Audit Committee Meetings during the financial • Such other matters as may from time to time are required by year any statutory, contractual or other regulatory requirements to be attended to by the audit committee. Director No. of Meetings attended Jayanth R Varma 04 The audit committee also specifically reviews the un-audited/ Naresh K Malhotra 04 audited quarterly financial results of the Company before these H H Haight IV 04 are submitted to the Board for approval. Minutes of each audit 2. Compensation Committee committee meeting are placed before the Board for noting This committee consists of a minimum of three (3) directors The powers of the audit committee shall include the power; of whom two thirds including the Chairman are independent 1. To investigate activity within its terms of reference. directors.The Chairman of the committee is Sridar A Iyengar. He 2. To seek information from any employees. is a fellow of the Institute of Chartered Accountants, England and 3. To obtain outside legal or other professional advice. Wales. He has over 38 years of experience in corporate finance 4. To secure attendance of outsiders with relevant expertise, if and accounting. He has previously served as chairman and chief it considers necessary. executive officer at KPMG, India operations. He is associated 25
  • 28. with Bessemer Venture Partners and is an independent director No. of Members Sl no. Date Committee Strength Present. of various companies including Infosys Technologies Limited, 1 April 20, 2007 03 03 ICICI Bank Limited and Rediff.com India Limited. He has been 2 July 12, 2007 03 03 appointed as an independent director by the shareholders of the 3 October 12, 2007 03 03 4 February 27, 2008 03 02 Company at the AGM held on August 17, 2007. The Company Secretary acts as secretary to the committee. Attendance at the Compensation Committee Meetings during the financial year The terms of reference of the compensation committee include the following: Director No. of Meetings attended Sridar A Iyengar 04 1. Annual review of the salary, bonus and other compensation H H Haight IV 04 plans of the CEO, CTO and President of the Company. Vikram S Kirloskar 03 3. Share Transfer and Investor Grievance Committee 2. Review and approve the salary, bonus and compensation plans for all the executive directors of the Company The Share Transfer and Investor Grievance Committee consists of a minimum of three (3) directors of whom two thirds including 3. Framing suitable policies and systems to ensure that there is the Chairman are independent directors. This committee was no violation, by an employee or Company of any applicable constituted by our Board at their meeting held on April 20, laws in India or overseas, including: 2007. This committee was formed to specifically look into the • The Securities and Exchange Board of India (Insider redressal of shareholder and investor complaints pertaining to Trading) Regulations, 1992; or allotment or transfer of shares, non-receipt of balance sheet, non-receipt of declared dividends etc. The Share Transfer and • The Securities and Exchange Board of India (Prohibition Investor Grievance Committee consists of Vikram S Kirloskar of Fraudulent and Unfair Trade Practices relating to the (Chairman), Naresh K Malhotra and Chandramouli Janakiraman. Securities market) Regulations, 1995. The Chairman of the committee is Mr. Vikram S Kirloskar an 4. Administer the implementation and award of stock options independent director. He has over 24 years of experience in the under the stock option plans of the Company business of manufacturing automobiles and auto parts. He is the chairman and managing director of Kirloskar Systems Limited, 5. Perform such functions as are required to be performed vice chairman of Toyota Kirloskar Motor Private Limited and by the compensation committee under Clause 5 of the Toyota Kirloskar Auto Parts Private Limited. The Company Securities and Exchange Board of India (Employee Stock Secretary acts as secretary to the committee. Option Scheme and Employee Stock Purchase Scheme) Guidelines, 1999. The terms of reference of the Share Transfer and Investor Grievance Committee are as follows: 6. Recommend to the Board of Directors of the Company on any other employment incentives as the compensation • To approve and register, transfer and/or transmission of all committee deems it appropriate in the best interests of the classes of shares; Company • To look into the redressal of shareholder and investor 7. Such other matters as may from time to time are required by complaints like non-transfer of shares, non-receipt of balance any statutory, contractual or other regulatory requirements sheet, non-receipt of declared dividends etc; and to be attended to by such committee. • To do all such acts, things or deeds as may be necessary or Details of Compensation Committee Meetings during the incidental to the exercise of the above powers. financial year During the financial year ended March 31, 2008, four meetings of the compensation committee were held as follows: 26