1. ondamove, spot
yourself!
Brief Introduction to the Business

2. Mission Statement
• “Here we drive the GeoTagging Revolution:
technology meets new needs of aggregation,
users generate content.”
• Our business model builds on the innovative
concept of “geotagging” and “mass-promoting”
• We believe we are the evolution of GroupOn and
Foursquare
• We think global, we act local

3. The Company
• Founders:
– Giovanni Giuseppe Savini: ETH, Bocconi graduate
– Mammad Mahmoodi: Sharif University of Technology
• Sales Collaborators and Advisors:
– Guido Bartalena: PHD graduate at ETH
– Kathrin Hoesli: Swisscom
– Giovanni Berzuini: graduate student at UCL
– Andrea Malinverni: Ebay Italy
– Roberto Rossi: Social Media Analyst

4. Market Summary
• Nowadays, our business model is partly used by
Competitors
• However, no Competitor integrates all elements thus the
user needs are still not satisfied
• The investments required for e-projects are low in
respect to traditional start-ups
• But the potential source of revenues is much higher and
faster to be achieved

5. Opportunities
• We believe we can exploit the first-mover advantage in some
laggard markets (in Italy geo-localization and, more generally,
smartphones connections still resist to diffuse)
• Italy has got the first smartphone penetration rate of Europe
• The Team have a background of know-how that is particularly
connected to our target of users
• We have a great network of PRs that can help us promoting
the business
• Our business model targets businesses and merchants that are
willing to exploit the digital marketing techniques
• These businesses and merchants also showed the need of
monitoring their customers

6. Business Concepts
Innovative Social Network
Geo-localization technology
Mixture of gps webplatform and e-commerce websites
Web-platform, for traditional use
Android and Apple applications, ready-to-use tools
Functions for apps and website are perfectly integrated

7. Webplatform / Homepage

8. Webplatform / Map
You can are filtered to your nearest friends,
celebrities, non-friends and wimbies (promotions)

9. Webplatform / Spot-me
When you spot your position, it will become
available to the public

10. Website/Post profile page
Special Pages for Places, showing all the people that spotted in there

11. Technology
Webplatform
• Geo-localization
• Fast diffusing: Html5 and FrontPage
• Easy to implement
• Before: IP recognition
• Nowadays: tracking Wi-Fi waves
– More precise
– Less legal problems
– But not working with wired connection

12. Technology
Smartphones
• Gps-localization
• Using Satellite
• Very precise (less than few meters error)
• Completely legal
• Covering most of usage (more convenient to use cell
phones instead of laptops to check-in)
• Available for i-os and Android devices
• Apps are integrated to the webplatform
• Users spotting at specific places during wimbies will
receive special codes of attendance to access promotions
and discounts