Simple content marketing tips you should implement in your business plan

1. 3 SIMPLE STEPS
TO CONTENT
MARKETING
SUCCESS
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2. •With so many brands now recognising the
importance of producing regular, fresh, and
high quality content though, it can sometimes
feel like you’re simply churning out great work
that gets forgotten the very next day.
•So what’s the solution? Instead of focusing on
the quantity of content we are creating, we
should shift our energy towards the quality.

3. Here are three ways to make the
most of your content sharing.

4. USE DIFFERENT CONTENT FORMATS
• Create a blog post containing all the top line statistics
and results, then display these statistics visually through
an infographic or some shareable images.
• Videos are becoming more popular in the world of
content creation too. Once a video has been published,
it’s a good idea to transcribe it, as this will help search
engines to read it, and you could also turn it into some
audio based content, like a podcast.
• By repurposing your content in a range of different
formats, you are maximising its visibility and getting the
best results from your content marketing efforts.

5. UTILIZE SOCIAL MEDIA CHANNELS
• Social media channels are a fantastic place to get your
content seen online and offer brands a good platform for
content distribution.
• Social media posts need to be short and snappy to grab the
attention of the reader, so pull out key statistics from your
content, and write engaging social posts.
• Don’t just focus on the main social media channels like
Facebook and Twitter though, LinkedIn is great for sharing
B2B related posts, and Pinterest and Instagram are platforms
that have a huge audience to share your visual content with.

6. ACTIVELY ENCOURAGE THE NEXT STEP
• You want your content to be read and shared, so there is no harm in asking people to
do just that.
• Many blogs don’t have easy-to-use social sharing buttons, and many that do don’t
even display the share count.
• Comments are another great way to boost engagement around your content, but a
surprising number of blogs either don’t have a comment feature. Others make users
take so many steps to leave a comment that they get put off altogether.
• A platform like Disqus provides sites with an easy way to encourage conversation and
quickly reply to people, meaning they can encourage users to come back time and
time again.
• If you want to keep users on your site and boost the chance of them converting, then
it may be worth adding a “related content” section somewhere on your blog.
• This will show your audience that you are a thought-leader within your industry and
your site is a content hub they can return to when they want to read more.

7. Visit Feed140.com to create a free account.
THANK YOU!
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