1. 78895 Via Trieste Mobile: 760 777-2347
La Quinta, CA 92253 E-mail: ffc313@verizon.net
Felice F. Chiapperini
MARKETING COMMUNICATIONS / PUBLIC RELATIONS PROFESSIONAL
Experienced in marketing, marketing communications, social media marketing, public relations, media relations,
advertising, graphics art design, trade show coordination and logistics, and product development.
Consistently achieves personal and departmental goals by utilizing hands-on approach to developing strategy and
executing plans.
Self-starter who takes pride in thorough planning and development in creating and executing marketing plans. Key
strengths include ability to manage multiple projects simultaneously, attention to detail, and interdisciplinary skills.
Multi-lingual, marketing professional with 20+-year plus record of proven success in a wide variety of industries, including
defense, high-tech, government, healthcare and high performing, competitive corporate and entrepreneurial environments.
AREAS OF EXPERTISE
Branding/Messaging Event Marketing Campaigns
Relationship Management Strategic Planning
Special Event Coordination Product/Service Development
Trade Show Management & Logistics Marketing Materials
Social Media Marketing Website Development
Political Campaign Marketing Media Relations/Communications
PROFESSIONAL OVERVIEW
Marketing
Consistently achieves business goals in developing specific marketing campaigns to generate market awareness and
business development leads
Creates branding and messaging for key marketing initiatives with subsequent marketing plans to deliver market
exposure
Develops and executes corporate and departmental marketing plans.
Successfully integrates social media into overall marketing strategies
Advertising and Public Relations
Works within budget guidelines to successfully develop and implement advertising campaigns for new product
introductions
Effectively works with in-house and outside advertising agencies to produce advertising, marketing and sales materials
Efficiently negotiates and places advertising with publications including trade magazines, newspapers, show
programs, etc.
Achieves productive working relationships with media- print, radio and television
Develops impactful websites to promote product awareness.
Trade Show and Special Event Management
Experience in planning and implementing all aspects of corporate trade show participation
Has resourcefully managed logistics for trade show booths from 10’x10’ up to 40’x60’
Can provide on-site show management for major conventions, seminars, job fairs, user groups, training classes
2. Felice Chiapperini Page Two of Five
PROFESSIONAL EXPERIENCE/ACHIEVEMENTS
JFK MEMORIAL HOSPITAL (Tenet Corporation) – INDIO, CA 2010
Premier healthcare facility owned by Tenet Healthcare Corporation, owns and operates acute care hospitals and
related health care services.
Social Media Marketing Consultant
Responsibility for development and implementation of social media marketing programs per corporate initiative with goal of enhancing
awareness of the hospital and its services and that serve the healthcare needs of the community.
Successfully developed and implemented facility presence on Face Book, Twitter, YouTube
Maintain and update social media sites on an ongoing basis
Interact with key facility personnel to strategize marketing initiatives to the community
Work within corporate guidelines and parameters regarding patient privacy (HIPAA)
ELECT LINDA EVANS LA QUINTA CITY COUNCIL 2010 – LA QUINTA , CA 2010
Successful election campaign for appointed incumbent to a 4-year term on the La Quinta City Council.
Campaign Marketing Manager (Consulting)
Development of campaign marketing materials and marketing strategies and implementation of marketing and public relations initiatives,
social media marketing, and special event planning and coordination. Worked closely with the candidate and campaign manager to ensure a
cohesive branding and implementation of campaign initiatives.
Successfully managed election image-building campaign utilizing minimal financial resources
Coordinated candidate’s participation in special events
Created and maintained campaign web site- www.ElectLindaEvans.com
Maintained and updated social media sites on an ongoing basis
Developed marketing materials including campaign logo, fliers, etc.
Worked with campaign manager, state and local elected officials and civic leaders
Worked with local media to provide campaign information in a timely manner
KATHLEEN MCENTEE AND ASSOCIATES LTD. – LA QUINTA, CA 2010
When we create your marketing communications plan, we take a completely fresh approach by beginning at the beginning (zero-
based planning) with the goal and the product/service to determine the milestones that need to be achieved.
Senior Marketing Associate (Consulting)
Providing business strategy, to realign your company’s objectives, completely overhaul your brand, or simply invite an objective third-party
opinion to review your company’s operations
Updating of marketing materials to distinguish services and rates in competitive market
Prepare and distribute press releases on a regular basis
Maintain media contacts
Develop new web sites or enhance existing.
Edit letters and create email blasts to promote market awareness.
Use of promotional items to stimulate market interest
Maximizing potential of Customer Relationship Management software
Provide on-going marketing assistance and marketing counseling
3. Felice Chiapperini Page Three of Five
PACIFIC AIR CARGO/ALOHA CONTRACT SERVICES – HONOLULU, HI 2009-Present
Provides exclusive express air cargo service between Los Angeles and Honolulu, including service to Pago Pago and American
Samoa utilizing Boeing 747 freighters.
Marketing Communications & Business Development Consultant
Working directly with the CEO to develop and enhance marketing materials and other marketing activities
Development of marketing materials and corporate branding to differentiate products and services in competitive market
Prepare and distribute press releases on a regular basis
Maintain media contacts
Enhancing web sites to draw more unique hits
Develop and enhance web presence via Social sites and blogs
Edit letters and create email blasts to promote sales activity.
Design of internal communications pieces, including redesign of employee newsletter
Provide on-going marketing assistance and marketing counseling
HAWAII AIR CARGO – HONOLULU, HI 2008-Present
Serving Hawaii’s air cargo needs for more than a quarter of a century, with service to/from the Mainland U.S., neighbor islands
and beyond.
Marketing & Business Development Consultant
Working with the Vice President of Operations to develop a proactive marketing plan to expand business in Hawaii and Mainland
Development of marketing promotions and materials to distinguish services and rates in competitive market
Trade show and special event planning
Successfully achieved cohesive branding for marketing materials and web site
Prepare and distribute media releases
Provide on-going marketing assistance and marketing counseling
VIASAT, INC. – CARLSBAD, CA 2008-Present
Provider of innovative satellite and other tactical communication products for government, defense and the private sector that
enable fast, secure, and efficient communications.
Marketing Communications Consultant/Trade Show Coordinator
Responsibility for marketing activities for Government Systems Division to including trade show management, meeting planning and special
events.
Coordination of participation in various trade shows, including C4ISR, AFCEA/DISA, MilCom etc.
Coordination of shipping to/from events
Management of show site activities.
Successfully achieved cohesive branding for all products exhibited
Developed and produced campaign for INFOSEC summit agenda
COACHELLA VALLEY MOSQUITO & VECTOR CONTROL DISTRICT – INDIO, CA 2008
Dedicated to enhancing quality of life by providing effective and environmentally sound vector control and disease prevention
programs through research, development, and public awareness.
Interim Public Information Officer
Serve as media liaison and provide marketing support through development of materials and educational assistance to the community
Prepare and disseminate media releases
Develop awareness campaign through TV spots, radio and billboard advertising
Provide education and community outreach through tours, special events and participation in community programs
Work closely with local media, including TV, radio and print
Special event planning and coordination
4. Felice Chiapperini Page Four of Five
SHEA HOMES – ACTIVE ADULT – LA QUINTA, CA 2007 - 2008
One of the oldest and largest privately held operations in the country, the J.F. Shea Co., Inc. has earned a
prominent position among construction companies. Shea’s Trilogy communities represent a new vision for active
adult living. Each Trilogy community offers exceptional opportunities for personal growth, learning and activity.
Associate Marketing Manager/Public Relations
Responsibility for development and implementation of marketing programs to drive sales traffic to the community though local initiatives and
PR, along with working with the national marketing team to build brand awareness.
Successfully managed community and regional marketing campaigns, including special events, sales campaigns and other corporate
initiatives.
Developed and maintained effective working relationships with brokers, businesses, news media and outside organizations to market
the community as a choice for primary or vacation residence
Built positive working relationship with local media - TV, radio, print to obtain beneficial PR for community
Created and produced professional marketing materials and maintained web site
JFK MEMORIAL HOSPITAL (Tenet Corporation) – INDIO, CA 2004 - 2007
Premier healthcare facility owned by Tenet Healthcare Corporation, owns and operates acute care hospitals and
related health care services.
Manager, Marketing & Public Information Officer
Responsibility for development and implementation of marketing and public relations programs that raise awareness of the hospital and its
services and that serve the healthcare needs of the community.
Successfully managed hospital image-building campaign utilizing minimal financial resources
Created and produced effective TV and radio ad spots on shoestring budget
Built positive working relationship with local media - TV, radio, print to obtain beneficial PR for hospital
Created and produced professional marketing materials in-house
Served as Public Information Officer
Coordinated hospital’s participation in special events
Developed and implemented a community lecture, screening and outreach program
VIASAT, INC. – CARLSBAD, CA 2001 - 2004
Provider of innovative satellite and other wireless communication products for government, defense and the private sector that
enable fast, secure, and efficient communications.
Marketing Communications Manager
Responsibility for all marketing activities for Government Systems Division to include press releases, advertising campaigns, marketing
materials, web site, media relations, trade show management, meeting planning and special events.
Effectively migrated all marketing collateral materials from print to electronic (CD), saving $100K in production/printing costs
Successfully achieved cohesive branding for all products
Developed and produced ad campaign for new product introduction
Worked with various divisions on product marketing initiatives
Collaborated with management on special events and special projects
TOP IMAGE SYSTEMS – CARLSBAD, CA 1999 – 2001
Software provider of end-to-end automated document capture solutions for small and large companies and government entities
worldwide.
Director of Marketing
Responsibility for developing and implementing North American marketing activities while working with International marketing department in
Tel Aviv, Israel to ensure consistency of brand promise.
Coordinated all domestic trade shows and user group/training sessions
Developed and implemented advertising strategies for successful product introduction into North America
Served as marketing liaison with international corporate headquarters (Tel Aviv)
5. Felice Chiapperini Page Five of Five
ROMER, INCORPORATED – CARLSBAD, CA 1992 – 1999
Portable coordinate measuring machines software, laser scanning equipment and other accessories designed for
industries that need to inspect, measure or reverse engineer work pieces on the shop floor or in the metrology lab.
Director of Marketing
Chief liaison for US and French offices for marketing activities designed to appeal to US audience.
Successfully marketed new product technology
Aggressively met competitive challenges to product market primacy
Collaborated closely with sales management team to develop comprehensive marketing strategies and materials
Consistently exceeded marketing goals
LOS ANGELES CONVENTION & VISITORS BUREAU 1982 – 1987
Providing tourism and convention services and sales for the Greater Los Angeles area to market the City as a
destination for general leisure, conventions, conferences, exhibitions, meetings, and special events.
Manager, LAX Visitors Center
Oversaw a staff of 23 full and part time employees assisting travelers with tourist information, reservations and other services
Successfully opened and managed airport visitors information center
Worked closely with city, state and federal agencies
Participated in 1984 Summer Olympics team greeting
Conducted a series of travel seminars in conjunction with US Travel & Tourism Administration
EDUCATION/PROFESSIONAL DEVELOPMENT
Bachelor of Arts, Cum Laude
Baruch College – City University of New York
Proficiency in Microsoft Office, Adobe Creative Suite CS4 (PhotoShop, InDesign, Illustrator) Windows/Mac
Multi-Lingual – Spanish, French, Italian
U.S. Citizen, Secret Clearance (2001-2005)
--Personal and professional references furnished upon request--