1. Parish media ministry
theological and pastoral
understanding
Fr. Joselito I. Jopson

2. Profile of Church and Social
Communications
• 1936 – VIGILANTI CURA of Pius XI
 More positivistic
 Classification system - Values in media
 Challenges of modern means of mass
communications
• 1948 – Commission on Cinematography
• 1954 – Commission on Cinematography, Radio,
and TV

3. Profile of Church and Social
Communications
• 1957 –first encyclical MIRANDA
PRORSUS of Pius XII
▫ Church’s view on electronic media –
film, TV, radio
▫ Clear vision on future developments
of the effects of electronic media

4. 1963 – Inter Mirifica
▫ First time in the history of the Church that an
ecumenical council discussed the means of social
communications
▫ New terminology was created in the expression of
“Social Communications”
▫ Introduces “World Day of Communications”
▫ Proposal of an overall office for the instruments of
Social Communications
▫ Need for professional training of Church personnel
▫ Directs the Pontifical Commission for the Instruments
of Social Communication to publish a pastoral
instruction with the help of experts from various
countries. The Communio et Progressio was born
1971.

5. 1963: Inter Mirifica
• Doctrinal points:
▫ It is founded by Christ to bring salvation to
men
• Right to information and obligations
• Moral law at play - The messengers, the
message and the receivers
• Responsibility of the writers, journalists

6. Profile of Church and Social
Communications
• 1971 – COMMUNIO ET PROGRESSIO
▫ Transcends other documents in giving theological
pointers; e.g. Christ is the perfect communicator,
Eucharist, and the role of the Holy Spirit and
Trinitarian dimension of Christian communication
▫ The Magna Charta of Christian communications –
positive, professional, and concrete approach to
communication and church
• 1992 – AETATIS NOVAE
▫ Recognition of alternative media
▫ To be active in production and designing the process
of communications

7. Doctrinal points (10-15)
• Man turned away from his Creator, communication
is cut off (10)
• Christ brought it back through his life and the
Eucharist. He is the perfect communicator.
Communication is the giving of the self in love. The
Church as the mystical body of Christ. (11)
• The primary purpose of SC is communion (12)
• Media should be at the pursuit of truth and speed up
progress (13)
• Moral principles for man as a member of the family
of the adopted children of God. (14-15)

8. Actors of SC:
• Communicators – Men have the duty in
conscience to make themselves competent in the
art of SC in order to be effective in their work.
• Recipients – read, listen, view the various media
(15)

9. Profile of Church and Social
Communications
• 1986 – GUIDE TO THE TRAINING OF
PRIESTS CONCERNING THE INSTRUMENTS
OF SOCIAL COMMUNICATIONS
▫ Guiding principle for seminary formation
▫ Connected with “Ratio fundamentalis” and
“Presbyterorum Ordinis”
▫ 3 Levels of formation: media education, pastoral
training, specialist training

10. Profile of Church and Social
Communications
 2000 – ETHICS OF MASS MEDIA -
Influence of mass media on the economic,
political, cultural, and religious well-being
of the people
 2002 – INTERNET - Recognition of
globalization, information technology

11. The vision of ‘comunio’
• “The media of social communications can contribute a
great deal to human unity. So among the wonderful
technical inventions which foster communication
among human beings, Christians find means that have
been decided under God’s providence for the
encouragement of social relations … men are led to a
mutual understanding and shared ambition, and this in
turn includes them to justice and peace, to goodwill and
active charity, to mutual help, to love, and in the end, to
communion. The world of communications, then,
provides some of the most effective means for the
cultivation of that charity among men which is at one
the cause and the expression of fellowship.” Communio
et Progressio, nos. 250,253

12. Evangelii Nuntiandi (1975)
 “The use of the means of social communications
presents a challenge: through them the
evangelical message should reach vast numbers
of people, but with the capacity of piercing the
conscience of each individual, of implanting
itself in his heart as though he were the only
person being addressed, with all his most
individual and personal qualities, and evoke an
entirely personal adherence and commitment.”
(no. 45)

13. Aetatis Novae (1992)
The creation of a pastoral plan which contains the statement of vision
based on extensive consultation; an inventory or assessment which
describes the media environment in the territory under
consideration, including audiences, public and commercial media
producers and directors, financial and technical resources, delivery
systems, ecumenical and educational resources, and Catholic media
organizations and communications personnel, including those of
religious communities; a proposed structure for church-related
social communications in support of evangelization, catechesis and
education, social service, and ecumenical cooperation, and including
as far as possible, public relations, press, radio, television, cinema,
cassettes, computer networks, facsimile services, and related forms
of telecommunications; media education, with special emphasis on
the relationship of media and values; pastoral outreach to, and
dialogue with, media professionals, with particular attention to their
faith development and spiritual growth; and means of obtaining and
maintaining financial support adequate to the carrying out of the
pastoral plan - Aetatis Novae, Feb. 1992, n. 452.

14. From PCP II
 “In accordance with possibilities, every diocese
must give high priority to means of social
communications like TV broadcast and print
media, by allocating, where possible, more
resources – human and material – in order to
attain a more organized thrust on
evangelization, conscientization, and formation
of public opinion according to Gospel values.”
(Art. 102)

15. PCM II Media Ministry
• Enlightening the diocese of the right use of mass
media and help to discern what is good or not in
media
• Forming media people
• Being involved in media itself and establishing
programs that can help society.

16. Metro Manila Media situation

17. Sources of survey
• “World Factbook – Philippines,” CIA, 6 Dec. 2 007
• 2003 Functional Literacy, Education and Mass
Media survey,” National Statistics Office, 5 Jan.
2006
• NFO-Trends, Youth Study 2001
• Gerardo Sandoval, Mahar Mangahas, and Linda Luz
Guerrero, “The Situation of the Filipino Youth,”
SWS Survey, 1999
• “Luzonians are TV addicts, AGB Nielsen Media
Research, 15 Nov. 2006

18. Demography
• 40% of 91.77M (July 2007 estimate) reside in
Metro Manila or 36.7M
• The bulk of the population is 15 – 64 years old
(61.3%)
• 1 man for every woman
• Class D and E are 77% and 17% respectively,
with an average monthly family income of 14T
and expenditure of 12.5T

19. TV usage
• TV ownership is set at 92% and cable at 23%.
• Among the youth market, TV is the most popular
activity.
• The National Statistics Office Survey 2003 also
shows that TV is the highest usage among the 10 –
64 years old, registering a percentage of 61.8% while
radio usage is 56.7% with the females outnumbering
the males with 63.9% to 59.8% respectively
• Luzon households are watching television the
longest at an average of 7.5 hours per day
• Colored TVs had an 85% ownership. Beds were only
58% and refrigerators 61%

20. TV usage
• NATIONAL Daytime Program Rankings for
October 22 (Thursday) according to TNS
(TAYLOR NELSON SOFRES)
• 1 WOWOWEE ABS-CBN 21.6
• 2 NAGSIMULA SA PUSO ABS-CBN 18.8
• 3 EAT… BULAGA! GMA 17.4
• 4 PHR: SOMEWHERE IN MY HEART ABS-CBN 17.3
• 5 MARIA DE JESUS ANGHEL SA LANSANGAN
ABS-CBN 15.3
• 6 PINOY BIG BROTHER DOUBLE UP UBER ABS-
CBN 14.2
• 7 HUNTER X HUNTER GMA 13.4
• 8 BANANA SPLIT DAILY SERVINGS ABS-CBN 13
• 9 FAMILY FEUD GMA 12.6
• 10 LAST ROMANCE GMA 12.4

21. TV usage
• NATIONAL Primetime Program Rankings
for October 22 (Thursday)
• 1 TV PATROL WORLD ABS-CBN 35.6
• 2 MAY BUKAS PA ABS-CBN 34.4
• 3 KATORSE ABS-CBN 31.1
• 4 LOVERS IN PARIS ABS-CBN 30.6
• 5 MARS RAVELO’S DARNA GMA 29.2
• 6 DAHIL MAY ISANG IKAW ABS-CBN 26.8
• 7 STAIRWAY TO HEAVEN GMA 25.2
• 8 24 ORAS GMA 24.7
• 9 PINOY BIG BROTHER DOUBLE UP ABS-CBN
21.2
• 10 ROSALINDA GMA 19.5

22. Religious situation
• The Philippines is still predominantly Roman
Catholic at 80.9% but this is decreasing in number
as fewer youth (76%) affiliate themselves with the
Catholic Church than 5 years ago (87%).
• These are the actual needs of the market: family,
education, love, friendship, and money.
• For people of all classes to be happy, people from
the DE class would want to grow richer while people
from the AB class would want to spend more time
with their parents.

23. Trends of the market
• the trend of the market that treats TV as a
medium of entertainment and escape would
most likely to continue
• the quality and membership of the Catholic
faithful would continue to go down
• Technologically, internet use will go up while cell
phones will have more varied uses like for video
and audio purposes

24. FORMULATING OUR MISSION
• Commitment to media practitioners
• Commitment to our audiences
• Commitment to our benefactors
• Commitment to our media ministers
• Commitment to the various ministries and
apostolate of the Church
• Commitment to evangelization / media
education / values
• Commitment to provide financial support

25. FORMULATING OUR VISION
• To envision the Media Ministry of the
Archdiocese of Manila as …
• AN INSTRUMENT OF COMMUNION …
 AMONG MEDIA PRACTITIONERS
 MEDIA MINISTERS
 BENEFACTORS
 ALL THE MINISTRIES OF THE CHURCH
 ALL CATHOLIC FAITHFUL IN THE ARCHDIOCESE
• TO BRING US TO THE FULLNESS OF LIFE