1. Advice For New Criminal Defense Attorneys
Seeking Clients - Anwaltssuche
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By Mion Lasi - www.strauchdiehl.de
Many criminal defense attorneys begin Their career as state prosecutors or public defenders. They
opened Eventually Their Own private practice after a brief career working for the government. However,
there is one important problem , anwaltssuche They When They Open Their encounter private
practice: they no longer receive a steady paycheck.
Of course new defense attorneys Understand That They are taking a risk by "going on Their Own".
Unfortunately a lot of These new attorneys do not fully understand how to start generating Their Own

2. clientele. Any successful private law practice Understands That in order to keep your practice afloat you
must generate your own clients.
The question in every new private criminal attorneys Becomes head "how do I start a new practice and
gain new clients to stay alive?" The answer is not simple, but the solution is.
Advertising is the key for any new business to grow and succeed. If you are new to any market or any
industry, odds are That the Consumers In this industry do not know who you are. If you are new to
criminal defense, the odds are very slim That Individuals arrested recently know who you are. The
solution is to quickly let them know who you are by introducing yourself through Effective advertising.
There are many forms of advertising for criminal defense attorneys: television ads, billboard ads, radio
ads, yellow page listings, search engine optimization, search engine advertising and direct mail
advertising. New criminal defense attorneys do not have a large budget, THEREFORE TV, radio and
billboard advertising May not be an option. A yellow page listing is Necessary, but is not anywhere near
as Effective as it May have been 20 years ago.
Search engine optimization, Optimizing Your firm website you are ranked My So THAT high in search
results, is slowly becoming a saturated and ineffective advertising tool. As more attorneys have their
website "optimized", the less likely it Is that your website will rank high on search results. Their

3. Constantly Search engines algorithms change, so your website Might be "optimized" for today but it
May need maintenance in the future.
Search engine advertising Allows you to Appear on the top of the search results. This can be extremely
expensive for any attorney. For criminal defense attorneys, the cost-per-click for search engine
advertising can be as high as $ 20. This means That online anytime someone clicks your ad it will cost
you $ 20. This can be very expensive, and if your ads are not set up Correctly it can be very ineffective.
This leaves attorneys With One more option: direct mail advertising to Individuals arrested recently. Do
not underestimate the power of direct mail advertising. Direct mail advertising for criminal defense
attorneys can Provide the highest return on investment Compared to any other advertising method.
With direct mail advertising, mailing específicamente To Those Individuals recently arrested, you have a
great source of leads and can target legal Individuals who need immediate help. Direct mail advertising
client can Become the ultimate source for any criminal defense attorney.
So… What’s Next ?
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