Presentation about Technology for Social Change at Synergo´s Seniors Fellows Metting Namibia 2010

1. Using technology to increase
effectiveness of the social
sector and to create social
change
Fernanda Bornhausen Sá
Synergos Fellows Global Meeting 2010
Windhoek, Namibia, October 12-15

2.  Why, When and How we decided to use avaiable
technology resources, most of them for free, in
our NGO;
 The IVA´s case;
 Building strategic partnerships;
 Google Grants;
 Strategies to launch the portal;
 Some results;
 Online training and capacity building;

3.  Involvement in natural disasters;
 Key challenges;
 Articulations with others portals;
 Togheter is Better Seminar;
 Some avaiable technology tools for free
for NGO´s

5. Volunteers in Action Institute
The Volunteers in Action Institute is a Volunteer Centre
which aims to promote the meeting among those
willing to donate part of their time and their skills in
working for a social cause, and organizations that
need this kind of work.

6. Start of
volunteers and
organizations
registrations Capacity
Building -
Training for
volunteers
and NGOs
Consolidating
IVA’s work
after 10 years
of activities
Idea of
establishing
an
organization
to attract
volunteers
Consultation
with NGOs to
check the
viability of
the Project
March
1998
May 1998
July 2008June 1997
November 1997
The Path of IVA
STARTING A NEW STAGE AT IVA

7. Most part of those wanting to become a volunteer - 90% - searched us
through the internet
The age group of
people who
searched us
changed
substantially and
now we have
76% of the
volunteers
registered in the
ages between 16
to 40 years old.
The level of
instruction found
in most of
today's
volunteers -
82% - is
enrolled in
college degree
or higher level.
44% are
employed and
28% are
studying, total
72%.
Demystifies the previous
idea that volunteering
was a practice used by
retired or unemployed to
escape from boredom.
No longer an
exclusively
female activity.
Male
engagement
increase almost
10% compared to
females in the
past years.
Findings from 2006 about the profile
of volunteers registered in IVA

8. Industrial Society
Knowledge Society
•Excessive
consumption
•Appearance
•TV
•Isolated Groups
•Assistencialism
•Changes
•Imposition
•Search for a
conscious consumer
•Transparency
•Internet
•Networks
•Co-participation
•Transformation
•Construction
Period of transition
Years 00
Century XVIII
until XX
Century XXI
A new Context

9. Internet in Brazil
* Fonte: TIC Domicílios 2009 – 16.887 entrevistados em área urbana
** Fonte: Ibope – 4°trimestre/2009
*** Fonte: Jeffrey Group – Empresas e Consumidores nas Mídias Sociais – 407 entrevistados – Jan/2010
67.5 million Brazilians have Internet access**
Média de tempo de
conexão mensal**
Brasil 44 horas
EUA 40 horas
Austrália 39 horas
França 38 horas
66%
broadband
connection

10.  SC ranks first as a user of
technology in Southern Brazil, and
the third in Brazil.
 It is the champion of the Southern
Region on computers and Internet
usage
 26.5% of residences have
computers
Internet in Santa Catarina

11. Since 1999
Organizations: 28,154
Opportunities: 26,434
Volunteers: 207,399
Since 2000
Last year, 14,313 online
volunteering assignments
Since 1998
Organizations: 74,406
Opportunities: 58,802
Referrals: 5,052,707
Since 2000
Opportunities: 1367
Referrals: 1697975http://www.1-800-volunteer.org/
http://www.hacesfalta.org/
http://www.volunteermatch.org/
http://www.unvolunteers.org/
Benchmarking conducted in 2006 and 2007

12. Voluntee
ring
Profile
Internet
user
Profile
Online
Voluntee
ring
Portal
Significant reduction of
costs and thereby the
increase of work
dimension.
Ability to offer
opportunities for,
capacity building,
training, activities and
even referral of
volunteers 24 hours a
day, 7 days a week
Online Volunteering Portal - Integration
point for organizations and individuals
involved in volunteering

13. Introduce the Online Volunteering in Brazil
Working towards digital inclusion for the Third Sector
Empower NGOs to use the Portal
Attract more qualified volunteers, professionals and young
people
Attract first-time volunteers
Empower NGOs to harness the potential of more qualified
volunteers, professionals and young people
Main challenges before the launch
of Online Volunteering Portal

15. Benefits for registered Organizations on the Online
Volunteering Portal
Be eligible to receive collaborations of
volunteers for specific actions and
mobilize them through the Portal;
Having access to a large database of
volunteers and may invite them to collaborate
with their organizations.
Being able to use the tools of empowerment
and online library offered by the Portal;
To post online volunteering opportunities,
attracting volunteers from anywhere in the
world;
Opportunity to utilize the most modern tools
of communication with other organizations
and volunteers;
To attract more and skilled volunteers;
Being present 24 / 7 on the computers of
thousands of Internet users in
SC, Brazil and worldwide;
Website with effective visibility in Google
search engines;

16. ARTICULATION WITH KEY
PARTNERS FOR INSTITUTIONAL
SEAL AND TECHNICAL SUPPORT

17. The United Nations Volunteers (UNV) programme is the UN
organization that contributes to peace and development through
volunteerism worldwide.
UNV contributes to peace and development by advocating for
recognition of volunteers, working with partners to integrate
volunteerism into development programming, and mobilizing an
increasing number and diversity of volunteers, including
experienced UNV volunteers, throughout the world.
UNVolunteers – First Portal Partner

18. UNVolunteers
at IVA

19. March 2007 - first contact with Douglas Evans - Chief
Arab States, Latin America and the Caribbean Section -
Operations Group United Nations Volunteers
2007/2008 - presentation and studies on the
partnership proposal to the Online Volunteering Portal
Jan to Jul 2008 - negotiation of partnerships with the
UNV Programme Officer in Brazil and indicators
definition for the Portal
Articulation UNVolunteers Partnership

20. Articulation UNVolunteers Partnership
Jul 2008 - Signing of MOU to launch the Portal
Jan to March 2009 - Selection Process for the National
UNV - starting date  March 2009
Jun a Outubro 2009 – Selection Process for the
International UNV – starting date  October 2009
Jun a Outubro 2010 – Selection Process for the second
International UNV – starting date  October 2010

21. Enabled
detailed study
on Online
Volunteering;
Added new
expertise and
diverse
professional
experience;
Enabled
significant
approximation
with registered
NGOs;
Allowed a
greater and
better use of
the Portal by
NGOs and
volunteers.
Results of this partnership

22. UNESCO works to create the conditions for dialogue
among civilizations, cultures and peoples, based
upon respect for commonly shared values.
UNESCO

23. Search for a technical-institutional
partnership with great reputation in
Brazil and worldwide to give more
credibility to our work.
Partnership started: 2001
Articulation UNESCO Partnership

24. Google's role can be defined as the
organization of the vast amount of
information available on the web in a
systematic way, for all its users.
GOOGLE

25. Seek of an institutional and technical partnership with high
reputation in Brazil and worldwide to give more credibility to our
work;
Possibility of using Google’s tools for free - Google grants,
Adwords and Analytics;
Possibility of optimizing the Online Volunteering Portal to
improve its visibility and use.
Articulation Google Partnership
Partnership started: 2008

26. Promotes digital inclusion in rural areas and fishing
communities in Santa Catarina State through
telecentres, centers equipped with computers and
Internet, installed in public places - schools, fishing
colony, libraries, civil society associations.
Spaces for community integration, learning,
personal growth and social mobilization.
Government Partnership - Beija Flor
Programme

27. Registration of 113 telecenters in SC
state in small rural and fishing
communities;
Provision of 332 volunteer
opportunities;
64 volunteer opportunities selected
from volunteers registered on the
Portal.
Articulation Beija Flor Partnership

28. Registered NGOs working in network
IVA mobilized NGOs that were
established in many cities in SC:
IVA
Women's
Network
Against
Cancer
Pastoral da
Criança
(Pastoral
Care for
Children)
Committee
for
Information
Democratiza
tion
Networki
ng

29. Aiming to systematize the dissemination, implementation
and consolidation of concepts, ideas and experiences
related to volunteerism in Brazil and worldwide CVs of Sao
Paulo, Rio de Janeiro, Rio Grande do Sul, Parana and Santa
Catarina, operating since 1997 on the promotion,
dissemination and recognition volunteering have joined
forces and created the RBV REDE BRASIL
VOLUNTÁRIO(BRAZIL VOLUNTEER NETWORK).
Rede Brasil Voluntário
Brazil Volunteer Network

30. The RBV has a great partner to the UN Volunteer
Program - UNVolunteers who supported its creation from
the beginning and is a partner in their work and annual
event – Semana Brasil Voluntário – SBV since 2008,
helded the week of International Volunteer Day.
Rede Brasil Voluntário
Brazil Volunteer Network

31. IVA has worked with capacity
building and trainings of CVs
that are part of RBV causing
them to use online volunteering
in their activities;
4 trainings were conducted in
person and another one online
regarding the subject: Online
Volunteering. so that their use
could be increased. The result
was the increased use of this
type of volunteering.
RBV and Online Volunteering

32. The RIOVOLUNTÁRIO has often used the Online Volunteering Portal and
through the 5 volunteer opportunities that we registered in the last year,
we received 158 volunteers who have been extremely dedicated and
helpful.
Eduardo Lang
Communications Coordinator - Riovoluntário - RJ – Brazil
The Centro de Ação Voluntária - CAV believes that the Online Volunteering
Porta methodology have been quite effective in recruiting new
volunteers.
In the first year of the Portal operations CAV registered 5 online
volunteer opportunities for researchers and production of
communication materials for which we had a great demand. The
relationship with volunteers is generating good results, which is due to
the commitment of all.
Thiago Baise / Daniela Souza Nunes
Projects Area from CAVCentro de voluntariado de Curitiba - PR - Brazil
Testemonials

33. Technical - Institutional Partnerships

34. ARTICULATION WITH KEY FINANCIAL
PARTNERS

35. Financial Partners of Volunteers in Action
Institute

36. STRATEGIES FOR LAUNCHING
ONLINE VOLUNTEERING PORTAL

37. Main mission of a site - to give credibility to a
social cause.
First contact with the non-profit
organizations through the internet.
Important position in the web to
communicate mission, values, etc..
Brand Experience – NGOs attributes should
be reflected on the web.
Sites – no more online portfolio, but strategic
role in their goals
Online Publicizing Strategies

38. Must have effective tools, good usability, information
architecture, efficient and persuasive writing.
Key Points for a promotion of a cause on the web.
Social Media + Internet = new social structure - technology
transfers command from institutions to communities
Online Publicizing Strategies

39. Technology has allowed different stakeholders discuss and share
views on global level in a fast and direct communication in real
time.
Being present on the Internet and interact with your audience
effectively means that your question will be social and with
doors open to the world, 24 hours a day, seven days a week.
The Online Volunteering Portal from its inception, positioned
itself in an online host, where dialogue and interaction
prevail. Without such well-defined and differentiated strategy,
we could not have achieved the impressive results we have in 27
months of existence.
Online Publicizing Strategies

40. Shares of media that preceded VOL
launching
New web site, modern and interactive;
Video contest to celebrate 10 years of
IVA which was the highlight of Portal’s
launch. Mobilization of advertising
communication students;
Movimento Blog Voluntário (Blog
Volunteer Movement).

44. Blog Volunteer Movement 2009:
• 544 registered Blogs
• More than 400 posts
• 3.635 citations on Google Blog Search
• 894 followers on Twitter.
Blog Volunteer Movement 2008:
• 470 registered Blogs
• 661 posts
• 425 citations on Google Blog Search
• 63.305 readers de RSS
• 124 followers on Twitter
Total:
• 1014 registered Blogs
• More than 1061 posts
• 4060 citations on
Google Blog Search

45. MAIN RESULTS FROM THE FIRST 2
YEARS OF THE ONLINE
VOLUNTEERING PORTAL

46. Main Numbers of the Portal
Visits 525.413
Registered Volunteers 26.656
Registered Organizations 425
Volunteer Opportunities Chosen 12.924
Online Volunteer Opportunitie Chosen 9.111
Onsite Volunteer Opportunitie Chosen 3.813
Number of States w/ Registered Volunteers 26 States + DF
Number of States w/ Registered Organizations 16 States + DF
Number of Cities w/ Registered Volunteers 1557
Number of Cities w/ Registered Organizations 172
Number of Campaigns to Mobilize Volunteers made by the
Portal
27
Portal operates in 28% of the municipalities of Brazil

47. Age Groups & Gender
Gender Number
F 17998
M 8658
67.52
%
32.48
%
Gender
F
M
8.85%
71.56%
16.99%
1.48%0.03%
1.10%
Age Groups16 |-- 19
20 |-- 39
40 |-- 59
60 |-- 79
Acima de 80 anos

48. Schooling Level & Profession
2.42%
21.27% 76.30%
Schooling Level
Ensino Fundamental
Ensino Médio + Curso
Técnico
Ensino Superior + Pós
Graduação
Schooling Level Number
Elementary School 646
High School +Technical School 5671
Higher Education + Postgraduate 20339
1.50%
83.26%
15.23%
Profession
Aposentado
Empregado
Estudante
Profession Number
Retired 401
Employee 22195
Student 4060

49. Performed volunteer work before
59.44%
40.56%
Performed Volunteer Work?
N
S
Performed Volunteer Work Number
N 15845
Y 10811

50. 26.82%
2.92%
55.39%
1.46%
9.91%
3.50%
Acting Field
Assistência Social Cultura Educação Preservação do Meio Ambiente Saúde Esporte
Acting Field of our Registered Organizations

51. 23.19%
11.02%
2.89%
0.14%
1.74%
8.47%
3.23%
17.00%
32.33%
Divulgador Tradutor
Blogueiro Webdesigner
Professor Pesquisador
Conteudista Voluntários p/ ajudar campanhas de doações
Outros
Major Volunteer Opportunities Chosen

52. Public Schools registered in the Portal and
their numbers
6.25%
12.50%
56.25%
18.75%
6.25%
Hometowns Public Schools
Não Informado
Biguaçu/SC
Florianópolis/SC
Palhoça/SC
São José/SC
1.79%
15.18%
83.04%
Schooling level of volunteers
in Public Schools
Ens.
Fundamental
Ens. Médio +
Curso Técnico
Ens. Superior
+ Pós
Graduação
0
10
20
30
40
50
15 |-
- 21
21 |-
- 27
27 |-
- 33
33 |-
- 39
39 |-
- 45
45 |-
- 51
51 |-
- 57
57 |-
- 63
Age Groups of volunteers in Public
Schools
26.15%
21.54%
7.69%
44.62%
States of origin of volunteers in
Public Schools
SP
SC
RJ
Outros 19
Estados

53. GENERAL
OBJECTIVES
SPECIFIC OBJECTIVES INDICATOR MEASURE
STATUS OCT
2010
Mobilization and
visibility for
volunteer
1. Increase visibility on volunteer
work
Number of opportunities in which the subject
was present in the media
Trimestralmente e
em datas
comemorativas para
o Setor
Achieved
2. Increase volunteering
mobilization
Number of hits to Online Volunteering Portal
per day
Thousand hits daily
Partially achieved
(700)
3. Increase number of volunteers
Number of people who have been affected as
volunteers were registered through the Portal
/ year
10,000 applications
per year
Partially
achieved(5.800)
4. Mobilize first-time volunteers
Number of volunteers engaged for the first
time
10% of all volunteers
engaged
Achieved
(more than
50%)
5. Increase mobilized students
for volunteering
Number of students who became volunteer
through the Portal
50% of volunteers
engaged via the
Portal
Achieved
(more than
70%)
6. Promote events of volunteer
mobilization
Nº of events in partnership with the voluntary
mobilization of Portal in the environmental
area
2 annual events Achieved
Training and
guidance of
volunteer
7. Increase number of trained
volunteers
No of hits indicating online training made by
volunteers through the Portal
Number of hits Unreached
8. Increase number of non-
profits that receive volunteers
Nº of NGO's registered in the Portal / year 300 NGO´s per year Partially achieved
Strengthening
NGO's to manage
volunteers
9. Increase training of non-
profits that receive volunteers
No of registered NGO´s online trained through
the Portal
Total registered
NGOs
Partially achieved
10. Increase number of digital
included non-profits
No of NGO `s equipped with computer (s) and
internet
Total NGO `s
registered in Portal
Partially achieved
11. Financial impact of volunteer
hours mobilized by Portal
Summation of the number of hours worked by
volunteers registered on the site, multiplied
by the hours / volunteer.
Not scaled -
Enlarge
beneficiaries
12. Increasing number of
municipalities served by
volunteers
No of municipalities with organizations
registered in Portal
5,000 municipalities
Partially
achieved(1.500)
13. Increasing the amount of
people served directly /
indirectly for voluntary actions
Summation of the public attended by NGO's
registered in Portal
Not scaled -

54. Online Mix
Range & Presence

55. On July 15, 2009, the Online Volunteering Portal completed a
year of existence and to commemorate this date, we were
presented with a story on National News:
Recognition

56. On October 21, 2009, the Online Volunteering Portal was
featured in Veja magazine:
Recognition

57. ONLINE VOLUNTEERING PORTAL
TRAINING

58. Apart from the intermediary between volunteers
and organizations, IVA is concerned with the
training work of everyone involved, so that
organizations can rely on skilled and motivated
volunteers, ensuring the sustainability of our
actions in the community.
Training & Capacity Building

59. One of IVA’s goal - working
for digital inclusion of the
Third Sector and train
volunteers to conduct a
more qualified work.
Online Volunteering Training - a
platform for distance
education courses that enables
NGOs and volunteers from
Brazil and worldwide to
receive training on issues
related to voluntary and third
sector.
Training & Capacity Building

61. Initial training
for volunteer
Training for
Managing
Online
Volunteers
Training for
Social Projects
Management
Training for
Força
Voluntária
Project
Training Available

62. INVOLVEMENT OF ONLINE
VOLUNTEERING PORTAL IN
NATURAL DISASTERS

63. Tragedy in the Itajai Valley
with hundreds of people
homeless and more than a
hundred deaths;
Volunteers from all over Brazil
and daily online updates of
municipalities demands;
Over 1,800 volunteers were
recruited ;
The mobilizing force of the
internet made the difference.
November 2008

64. Learning:
The rain took a lot away, but also left many lessons
 IVA realized it had a role to play
 Prior knowledge of other experiences: Help in
Disaster - www.1-800-volunteer.org

65. Força Voluntária - Campaign
Campaign created with collaboration from teachers and students of
Advertising at the Estacio de Sa University, in Santa Catarina:

66. Scope and capillarity in social networks
Força Voluntária - Campaign

67. Força Voluntária - Manual
Creation and production of the Força Voluntária Manual:

68. FORÇA VOLUNTÁRIA Project
The Project main
goal is to mobilize,
organize, and train
groups of volunteers
to act in disasters
situations in Santa
Catarina.
More than 600 registered volunteers
6 groups established
3 groups in formation
9 onsite trainings
2 online trainings
Statistics:

69. Conclusion
• Disasters are inevitable. We need to learn about them so we can give
better answers to the affected populations. We must warn them to
minimize its consequences.
• Volunteers can help make that come true. It was proved in 2008 that
trained and prepared volunteers can make all the difference.

70. PORTAL’s SUCCESS CASES FROM ITS
FIRST 2 YEARS OF ACTIVITY

71. ORGANIZATION OPPORTUNITY TYPE OF
OPPORTUNITY
SUMMARY OF THE ACTIVITY
Victor Meirelles
Museum
Events
Coordinator
Onsite Through the Portal the organization recruited two
volunteers to organize the events logistics of the
organization, from the reception for speakers and event
participants to the storage site, frequency control and
issuance of certificates.
Victor Meirelles
Museum
Translator Online Through the Portal the organization recruited two online
translators, translate documents and chapters from a
book. The result was the publication of a book.
Support Group
for HIV / AIDS
Prevention from
Criciúma – GAPAC
Online Promoter Online Through the Portal the organization works with online
researchers. Their job forward materials to the
Organization so they can publish new information every
day, collaboration with HIV / AIDS prevention.

72. ORGANIZAÇÃO OPPORTUNITY TYPE OF
OPPORTUNITY
SUMMARY OF THE ACTIVITY
Irmão Joaquim
Assossiation
Fund Raising
Organiser
Online Through the Portal the organization recruited a
volunteer to organize a raffle for a Brazilian
soccer team jersey. The volunteer planed all the
logistics and materials needed to the raffle come
true. The money raised served to build a
physiotherapy room that serves 40 seniors.
Volunteer in
Action Institute -
IVA
Translator
Online All documents, reports and publicity materials
used by IVA, when needed translations, are sent
to online translators volunteers, all recruited
through the Portal.
Volunteer in
Action Institute -
IVA
Researcher for
Blogs
Online IVA has two blogs and a site that is updated daily
thanks to materials researched and submitted by
researchers volunteers.

73. FINDINGS AND CHALLENGES AFTER 2
YEARS OF PORTAL’s ACTIVIT

74. Brazil is increasingly voluntary
The more qualified volunteers,
professionals and young people are fully
open and available for volunteering
The internet has a transformative
potential for the Third Sector
Online Volunteering is a reality in Brazil
Findings after 2 years of Portal’s
activity

75.  Work intensively in the capacity building of NGOs to use the
Portal and other tools available on the internet
 Continuous training of NGOs to the use of online volunteering
 Strengthen the strategies relationship with all audiences
 Publicize the importance of this new volunteer for Brazil’s
social development
 Association with other Portals that are acting for social
transformations
Key Challenges

76. ARTICULATION WITH OTHER PORTALS

77. Emergence of the 3 Portals
Link between people who wish to put their skills and time available to NGOs and
organizations in need of volunteers to provide better services. Apart from the
intermediary between volunteers and organizations, works with Capacity
Building of those involved.
Approaching
social
organizations
of people who
want to help
them through
financial
donations,
helping them
get their
projects into
practice.
Online search platform
where NGOs can
provide their
information to the
community: indicators
of identity, results,
management and
partnerships,
becoming an
interactive platform
that supports NGOs
and their managers,
investors, volunteers
and beneficiaries.

78. VOL –
IVA - SC
Transparência
– ICOM - SC
Portal
Social –
FMSS -
RS
Common Difficulties to the 3 Portals

79. Need to integrate the 3 Portals
integration

80. Need for integration with other
sectors

81. How tecnology can help Organizations to promote social change and sustentability

82. - Need to join forces and act in network to fight
against common difficulties;
- Connected to Internet = Connected to
collective intelligence and all possible
knowledge, groups and individuals;
- Internet is alive and democratic.
Why TiB

83. Information technology
and internet can help
nonprofit organizations
to explore and build
communities to leverage
positive social change.
Through this technology
we are able to connect,
share and act on behalf
of a cause on global
scale and speed never
seen before.
Why TiB

84. Technology and communication as a facilitator and agent
of social change has already been a subject to non-profit
organizations, technology companies, professionals and
volunteers in the U.S. in the past 10 years.
TiB 2010

85. International and National Speakers: Emmett Carson, Ph.D,
President and CEO da Silicon Valley Community Foundation and
Vyria Paselk, Senior Director, International Partnership for TechSoup
Global; Lucia Delagnello – ICOM Coordinator
Presentation of successful experiences of social investment of
companies in Silicon Valley and other U.S. companies and
multinational companies operating in Brazil, such as Google and IBM
Formal presentation of the 3 Portals
Training workshops for NGOs
Summary Schedule

86. Publicizing

88. Necessity to continue
working on digital
inclusion of NGOs
Development of tools that
assist the process of
familiarization with the
information technology
Post Seminar Expectations

89. Benchmarking led us to the site WWW.GRASSROOTS.ORG
How can this happen

90. Project that will work the digital inclusion of NGOs through
an online platform that will provide training and digital tools
for free, involving the work of volunteers and volunteer
companies in the IT field.
Ação na Rede / Capacity Building and digital
inclusion for the Third Sector

91.  Some of the Avaiable Free tools and
services for NGO´s
 www.techsoupglobal.org
 http://www.google.com/grants/domains.h
tml
 www.onlinevolunteering.org
 www.volunteermatch.org

97. www.voluntariosemacao.org.br
www.voluntariosonline.org.br
www.voluntariosonlinecursos.org.br
www.forcavoluntaria.org.br
www.seminariotib.org.br
www.portaltransparencia.org.br
www.portalsocial.org.br
www.grassroots.org
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