Imaxel photo solution overview

1. Xerox Imaxel Photo Solution
IPS introduction
Fernando Pruñonosa, April 2009

2. about imaxel
• photo specialized business partner that that covers
the full software solution creation process:
innovation, design, develop, support and improving.
• imaxel business is focus to the design of customized
photo solutions for manufacturers, distributors,
photofinishers and retail chains during last 7 years.
• imaxel has a exclusive partnership with Xerox for the
digital printing business (not available via
HP, Canon, Konica Minolta etc)

3. Xerox/Imaxel collaboration scope
Imaxel is developing 3 types of solutions for Xerox clients
Type of client Client needs Xerox/Imaxel solution
Small business: off the self Photokiosk plus home
Copy centers or plug & play desktop soft.
photo stores economic
easy to maintain
Medium size business: standard / cost effective IPS
Retail chains, commercial skinable under own brand Imaxel Photo solution
printers or wholesale customizable
photofinishers complete and integrated
Specialized business: Adapt platform to their Bespoke project
Entrepreneurs, large specific business needs
corporations,…

4. What is IPS?
IPS stands for Imaxel photo suite:
a professional suite made up of different software modules
that:
1. allow companies building their own photo business,
launching their printing services into the photographic and
personalized print business
2. Create their own photo products portfolio, differenciated
from competitors
3. target a specific market, directly or indirectly, using
photokiosk, desktop software and web portals
4. handle the one-to-one relation flow of order entry,
production and fullfilment eficiently.

5. IPS suite has two types of components
backoffice to control
order entry frontends to connect to
products, demand and production.
consumers
touchscreen kiosk at
stores
Management backoffice to
desktop software at
create products and control the
end users PCs
order entry frontends in the
market field
web portals accessible
Production backoffice that
via internet.
process the demand back to the
printing facilities.

6. Photokiosk frontend
• target non skilled
consumers
• touchscreen interface
• basic features
• installed at retailers
• “cash point” concept

7. Desktop frontend
• target advanced
consumers
• mouse and keyboard
interface
• advanced features
• installed at consumers PCs
• “powerpoint” concept

8. Web frontend
• web oriented consumers
• browser interface
• standard features
• Accesible via web browsers
windows, mac or linux

9. Backoffice
– Management backoffice
• create products
• controls the order
entry frontends in the
marketfield
– Production backoffice
• process the demand
back to the printing
facilities.

10. IPS characteristics
1. Modular to scale up the solution as business growths.
2. Multichannel 3 different technologies to create demand and
do the preprocess using simple and clear user interfaces
designed for consumers
– Order taking and/or printing Kiosk for the stores
– Desktop soft for home ordering (end users PC’s)
– Webs for home ordering
3. Customisable to develop partner own products and designs to
differentiate form the competence.
4. Profesional backoffice: to keep control and have low running
costs
– Management backoffice to control the kiosk, desktop
and web configurations , publish product templates, and
manage orders
– Production backoffice to receive, process, print and
control fulfillment

11. IPS suite workflow connectivity
Backoffice tools
Customer tools to create Demand
Web
Frontend
Management
backoffice
Desktop
Frontend
Kiosk Production
Frontend backoffice
Central Printer
Shop
Xerox Print provider
Xerox Print retailer

12. IPS family of solutions
Imaxel Photo Suite – Lite
Imaxel Photo Suite – Professional
Imaxel Photo Desktop Solution
Imaxel Photo Kiosk Solution
Imaxel Photo Web Solution

13. IPS comparative chart
Kiosk Desktop Web Management Production
software software software Backoffice Backoffice
license license license license license
1 1 1 1 1 Limited to 12
IP Suite Lite licenses unlimited web page license remote orders/hour
distribution
5 1 1 1 1 full
IP Suite Professional licenses unlimited web page license license
distribution
5 1 1 full
IP Kiosk licenses license license
1 1 1 full
IP Desktop unlimited license license
distribution
1 1 1 full
IP Web web page license license

14. IPS Benefits & advantages
1. Simple commercial proposal: partners develop their own
business model and operate it autonomously with no
business royalties or revenue sharings
2. Flexible to support many different business models and
address to many specific market segment
3. Builds a differentiated solution: leverage their own brand
(not a franchise) and building a unique product offer with
their own products to exploit market trends

15. phokiosk frontend

16. Store photokiosk
When the kiosk is inactive an
animation pops up in order to get the
consumer attention in the store.
The graphic interface is easy and intuitive so
the consumer can prepare the orders without
assistance.

17. Photokiosk workflow
The kiosk does the prepress and send the order to the printing location
Product design workflow
Select template
Capture Verifies WYSIWYG Places Order
Client uses digital Selects photo product, Validates layout prior to Confirms quantity and
camera or phone with template, inserts confirm places the order
camera and captures images and edits design
images
Production Workflow (backoffice)
Print Production
Print workflow
Job Management Finishing Delivery
Kiosk backoffice Hotfolder or a queue Order is delivered to
Local backoffice Inline or Offline
send the order to receives the multi- the consumer
receives the order cutting/folding/bindi
the remote page PDF ready to be
and routes to the ng and finishing
backoffice printed
specific printer

18. IPS Kiosk workflow connectivity
Backoffice tools
Customer tools to create Demand
External web
backoffice
Kiosk Local
Frontend backoffice
Central Printer
Shop
Xerox Print provider
Xerox Print retailer

19. desktop frontend

20. desktop frontend
product selection

21. desktop frontend
user images selection

22. desktop frontend
product design & editing

23. desktop frontend
order preview

24. desktop frontend
shopping cart

25. desktop frontend
checkout

26. Desktop workflow
The desktop does the prepress and send the order to the printing location
Product design workflow
Select template
Capture Verifies WYSIWYG Places Order
Client uses digital Selects photo Validates layout prior to A shopping cart allows
camera or phone with product, template, inser confirm to select the delivery
camera and captures ts images and edits and payment options
images design and paces the order
Production Workflow (backoffice)
Print Production
Print workflow
Job Management Finishing Delivery
Kiosk backoffice Hotfolder or a queue Order is delivered to
Local backoffice Inline or Offline
send the order to receives the multi- the consumer
receives the order cutting/folding/bindi
the remote page PDF ready to be
and routes to the ng and finishing
backoffice printed
specific printer

27. IPS desktop workflow connectivity
Backoffice tools
Customer tools to create Demand
Management
backoffice
Desktop
Frontend
Kiosk production
Frontend backoffice
Central Printer
Shop
Xerox Print provider

28. web frontend

29. iWEB overview
web based photocommerce platform
 offer photo-customisation services such as
photobooks, gifts, cards, calendards
 can be integrated into an any existing web

30. iWEB integrates to the client web
Client web attracks consumers and internally
redirect orders to the iWEB platform
iWEB platform is independent and can be
accessed from different webs
link to the complete
catalogue
Client web server
is managed
independently and
IPS server handles
has their own
link to one category of the the iWEB frontend
look&feel, sales
catalogue and management
strategy,
backoffice
SEM/SEO,...

31. IPS suite workflow connectivity
Backoffice tools
Customer tools to create Demand
Web
Frontend
Management
backoffice
production
backoffice
Central Printer
Xerox Print provider

32. iWEB front end 4 steps workflow
iWEB frontend order creation workflow
select a product edit and design add jobs to the Checkout the
and select images the product shopping cart order

33. product selecction
 Products are created and published via backoffice.
 Product design, icon and brochure is created and
integrated in the template.
 Catalogue is builded assigning products to families
and categories
 No limit in the number of products, families or
categories.
 Each product includes a detail description, pictures
and characteristics
 Consumer browses until finds the product they
want to order
 multilingual interface in +12 languages.

34. image selecction and upload
 Consumer images are uploaded from :
 their computer
 a web cam attached to the computer
 an external gallery or social network like
Flicker
 Images on the PC are scanned and consumer
can select the ones to start uploading
 Images are filtered so the largest ones are
rescaled to a set value before upload
 an image can be used as soon as uploaded
without having to wait for the rest
 More images can be upload and added to an
ongoing job any point in time, without exiting
the current job

35. product edition and design
 Consumer drag and drops images to the
product template.
 Images can be edited: rotated, enlarged
 Images can be placed as photos or backgrounds
 Texts can be added and edited into the
specified areas
 Page layouts can be changed

36. consumer design control
 images can be enlarged only up to a certain
limit and a warning appears on the screen if the
resolution is below a level. Consumer can still force
to use low resolution images.
 WYSIWYG (what you see is what you get)
 Album pages can be reviewed any point in time
 program flow forces any job to be
reviewed, page by page, to be confirmed before
being sent to the shopping cart so mistakes can be
directly corrected by consumer and no returns can
be claimed.

37. shopping cart
 consumer can finish their first product and go back to continue adding more.
 shopping cart support an unlimited number of products (later become jobs).
 job quantities can be modified and job can be deleted form the shopping cart
 consumer can edit a finished job to go back to modify their design

38. Checkout
 required personal data must be filled
 delivery methods and payment
methods need to be selected. The options
offered are chosen in the configuration of
the backoffice. Several methods can be
available at the same time.
 Paypal and some PSP and credit cards
are supported. Others could be integrated.
 program flow forces to check summary
before confirmation
 consumer can print a copy of the order.
 an automatic confirmation email will
be sent to the consumer email address
from the backoffice.

39. iWEB backend 4 steps workflow
iWEB backend order management workflow
order collected order jobs submitted to finishing and
& registered downloaded print workflow delivery

40. backoffice and servers flow
Web Management
Frontend backoffice
off-site server
Production
backoffice
on-site server
Xerox Print provider

41. iWEB maintenance 4 steps workflow
iWEB products mainenance workflow
Templates products added new catalogue product available
created to backend published in web frontend
New products can be created, uploaded and published any time

42. using backoffice to manage products
Web Management
Frontend backoffice
off-site server
Template
creator

43. links:
 Links:
language selection screen
• http://xerox.imaxmanager.com/WebCounter/?dlrid=47
English)
• http://xerox.imaxmanager.com/WebCounter/?dlrid=47&lang=en-US
Direct access to booklet section
• http://xerox.imaxmanager.com/WebCounter/?dlrid=47&lang=en-
US&fnm=Booklets

44. roadmap
features for next release (August’09):
• integration via iframes (on top of existing page redirection)
• upload from addtional social networks (on top of flickr)
• upload from own client picture gallery in IPS
• account management to register consumers
• consumer images, projects and orders storage and reuse
• reselling of existing products
• additional designing features