Mobile Merch is a complete mobile retail execution solution to gather as many as field data and turn it into an actionable information For more further information, send email to info@inarts.co.id or call us at +62217509077 (Fernando)

1. mobile
merch
Mobile Merchandising Solution
Wednesday, July 3, 2013

2. Why Mobile Merchandising Solution?
Mobile Merchandising Solution is a complete mobile
retail execution solution to gather as many as field
data and turn it into an actionable information.
Mobile Merchandising Solution helps Consumer
Products companies transform their retail execution
operations - including field sales, merchandising, in-
store marketing, direct store delivery and van sales-
by automating day-to-day field activities and by
providing a constant, real-time flow of information
between field personnel and head-office. This allows
companies to achieve measurable gains in efficiency
and effectiveness and to optimize the value of
interactions in the field.
In the field, representatives access Mobile
Merchandising on their mobile devices, giving them
the functionality they need to boost the efficiency
and effectiveness of their day-to-day activities.
At head office, managers use Mobile Merchandising
to direct, manage, and monitor their operations out in
the field. And for executives, Mobile Merchandising
provides an important new stream of real-world
business intelligence to support decision making and
to feed back into the in-field processes.
Head-Office application allows field management to manage,
monitor, analyze, and improve their field operation
Inteligent messaging transfer
data instantly to and from field
Reporting & Analytics provides real-world
business inteligence to support decision making
and feed back into the in-field processes
Mobile application Optimizes efficiency
and effectiveness of day-to-day tasks.
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Wednesday, July 3, 2013

3. Why Mobile Merchandising Solution?
Intuitive mobile applications boost field rep performance
The Mobile Merchandising provides a user-friendly interface
with intuitive workflows and detailed business logic on a
handheld device. It comprise of field-proven functionality,
developed over many years working closely with leading
Consumer Products organizations.
The application provides a solution to field representatives
who are influencing the last three feet of the sale in store
and provides access to information such as customer
details; planograms, promotional campaigns and order
history. ‘Real-time’ intelligence captured in store is
transferred to Mobile Merchandising upon synchronization
for immediate analysis which can then drive remedial action
back into the field.
Field personnel can perform routine tasks quickly with
‘institutionalized’ workflows guiding them through their
activities. They also have the ability to better service their
customers; identify, capture and follow-up business
opportunities; and drive incremental revenue using detailed
analytics from the customer’s trading history. The transfer
of operational metrics to head office becomes an automatic
by-product of daily activities, not a task in itself.
Optimizes field efficiency and effectiveness
Mobile Merchandising transform the way representatives
operate in the field. Workflow driven processes, running
on ergonomic mobile devices, streamline day-to-day
tasks to boost productivity. At the same time,
sophisticated business functionality allows reps to focus
on high-value activities.Wireless connectivity increases
information velocity to and from the field, resulting in
actionable synergy between head-office objectives and
in-field observations.
Improves management visibility and control
Mobile Merchandising gives managers comprehensive
controls for optimizing day-to-day field activity, as well as
tools for efficient field force administration.On-screen
reporting and analysis provides a clear picture of field
performance. And intelligent activemessaging allows
managers to act in time to make a difference, for
example, to fix stock-outs, increase promotion
compliance, or thwart competitor pricing.
Mobile Merchandising are equipped with with GPS-tracking, Geo-location recording, Coordi-
nates tagging, Data log book for each entry, picture taking capabilities –with supporting
Android base devices.
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Wednesday, July 3, 2013

4. Broad range of in-store merchandising tasks
- activity management
- calendar/journey planning
- call card
- Competitor activity/price checks
- competitor products
- customer details and management
- daily sales volume by SKU
- distribution checks
- images/planograms
- New product display
- on-shelf availability
- orders
- out of stocksbroad
- POSM catalog/order/placement
- price checks
- product catalogue
- product facings
- promotional compliance
- promotions
- reports/sales analysis
- setup/management
- share of shelf
- store audits
- surveys
- to-do items
- ….and many more
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Merchandiser
visit store
Check In (create auto
log-time, geolocation)
Audit, survey,CRM
Sales Activity
Business Inteligence
Activity
Store data
on device
Internet
Connection
Store data
On Server
Check OutShelf promo
pictorial activity
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Wednesday, July 3, 2013

5. The scenario, below, illustrates one example of how the Mobile Merchandising
application can be used to capture in-store conditions –in this case an
out-of-stock and trigger an automatic action to remedy the situation.
Field manager/administrator uses Inarts
Mobile Merch Management Suite to
distribute audit tasks to the field, and to set
up automatic alert triggers for field sales
reps.
Account manager/sales rep using Inarts
Mobile Merch Sales & Merchandising sees
automatic out-of-stock alert and sells in
replenishment order.
DSD/Van Sales driver delivers new
stock and confirms replenishment
back to management
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Merchandising worker using Inarts Mobile merchandising’s
Field Audit Application checks product on shelf and records
out-of-stock
Wednesday, July 3, 2013

6. System Architecture
Stock management, ie :
- Minimum stock level per product per store
- Parameter : Lead time & sales trend
- And many more
Internet
Connection
Internet
Connection
Data gathered through mobile apps, ie :
- Product info (stock & price )
- Product display photos
- Competitor Act. photos
- And many more
Merchandiser
visit store
Company User Company AdminMerchandiser
Coordinator
Data configuration, ie :
- Merchandiser data
- Store data
- Stock parameter
- And many more
Report, ie :
- Summarized report (dashboard)
- Drill-down report
- Report generator
- Chart
- Print & export to excel
- And many more
Merchandiser peformance and incentives,
and many more...
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Web Apps
Wednesday, July 3, 2013

7. Activity : Check In
• Merchandiser pick a store from the location
based generated list and push the “check in”
button.
• Merchandiser is able to add a new store
instantly.
• All store information along with geo-location
data are stored safely in the main server.
• The design emphasisesspeed and simplicity.
A flat hierarchy of input screens avoids the
need to drill deep into the application to com
plete a task.
Wednesday, July 3, 2013

8. Activity : Stock Management
• Merchandiser can fill information on number
of items and price for certain product
• Merchandiser can see the planogramas
her/his reference
• Mobile Merchandising can be configured to
trigger automatic, rules-based actions in
response to data coming in from the Field. For
example, an out-of-stock condition in-store
can trigger an alert that can be routed to the
appropriate sales rep or area manager for
remedial action.
Wednesday, July 3, 2013

9. Activity : Shelf Monitoring
• Merchandiser can fill information on number
of items and price for certain product
• Merchandiser can see the planogramas
her/his reference
• Mobile Merchandising can be configured to
trigger automatic, rules-based actions in
response to data coming in from the Field. For
example, an out-of-stock condition in-store
can trigger an alert that can be routed to the
appropriate sales rep or area manager for
remedial action.
Wednesday, July 3, 2013

10. Activity : Shelf Monitoring
• Acquire picture of competitor activity and
send it to main server automatically
• Merchandiser can give caption / description
about the picture
• The regular flow of up-to-date data gives
managers greater visibility into key success
factors (such as distribution, pricing, share of
shelf, promotions, and competitor activity)
across all visited outlets.
Wednesday, July 3, 2013

11. Feature : Direct Messaging
• Broadcast Message from HQ to merchandiser
• Merchandiser Shout Box -to inform HQ about
Competitor activities, product order problem,
etc.
Wednesday, July 3, 2013

12. Management Information System
Wednesday, July 3, 2013

13. Management Information System Report
Getting down to details
MIS Reporting includes a range of standard reports
combining retail execution best-practice and key
performance indicators.
The result is a set of reports which have been designed for
quick and easy navigation and which companies can use to
analyze the main drivers that will impact their success at the
shelf.
Report charting enables summary level reporting, and drill-
down capabilities help users to quickly identify exceptions,
while custom reports can also be created to address the
specific requirements of different businesses.
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Rated Store Comment Picture
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Indomaret Tomang
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Wednesday, July 3, 2013

14. Management Information System Dashboard
MIS Dashboard contains a number of displays, or
‘dashlets’, designed to monitor the health of retail
execution activities and provide information on a
range of key performance measures. They can be
configured by field managers based on their
business goals and performance targets and
include:
•Promotional Compliance percentage
•Out of Stock percentage
•Call Coverage
•New Product into Market
•Key Product Ranging percentage
•Field efficiency … and many more
For example, which outlets are falling below
acceptable thresholds for out-of-stocks; which
stores within a particular banner are not meeting
agreed promotion compliance targets; or which reps
need to improve their call rates.
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Wednesday, July 3, 2013
MIS Dashboard present managers with a clear, at-a-
glance presentation of important in-field operations
data. Dashboard reports include visual indicators
which help managers to quickly assess the state of
key performance indicators; including trend lines of
results for a specific time period, the use of ‘traffic
light’ alerts, and status bars to track results and
values.

15. Wednesday, July 3, 2013