1. COMMUNICATION

2. COMMUNICATION
-latin word: communicare : “to make
common” or “to share”
-process of communicating messages to
generate meaning
-occurs in a context, a set of
circumstances, or a situation

3. MESSAGES
Verbal symbols
Non-verbal symbols
Signs
Behaviors

4. MEANING
the understanding
of the message

5. COMPONENTS OF COMMUNICATION
Source
Initiates the message

6. COMPONENTS OF COMMUNICATION
Receiver
Intended target
of the message

7. COMPONENTS OF COMMUNICATION
Individual Characteristics: race, gender, age,
culture, values and attitudes

8. COMPONENTS OF COMMUNICATION
Message
Verbal or nonverbal form
of idea
Content of the interaction

9. COMPONENTS OF COMMUNICATION
Message
Words, phrases, facial expressions,
bodily movements, gestures, physical
contact, tone
Intentional or unintentional

10. COMPONENTS OF COMMUNICATION
Channel
Means by which a message moves
from the source to the receiver
Soundwaves, soundwaves, twisted
copper wires, glass fiber, and cable, light
waves

11. COMPONENTS OF COMMUNICATION
Feedback
-receiver’s verbal or non-
verbal response to the sources
message

12. COMPONENTS OF COMMUNICATION
Codes
 Systematic arrangement of
symbols used to create meanings in
the mind of a person
 Verbal Codes
 Non-Verbal Codes

13. COMPONENTS OF COMMUNICATION
Encoding
Process of translating an
idea/ message into a code

14. COMPONENTS OF COMMUNICATION
Decoding
Process of assigning
meaning to the received
idea/ message

15. COMPONENTS OF COMMUNICATION
Noise
Any interference in the encoding and
decoding process that reduces the clarity of
the message
>Physical Noise >Mental Noise
>Psychological Noise

16. COMMUNICATION PRINCIPLES
A. Communication
begins with the self

17. COMMUNICATION PRINCIPLES
B. Communication
involves others

18. COMMUNICATION PRINCIPLES
C. Communication has both a
content and a Relational
Dimension
“Sit down”
“Would you care to be seated?”

19. COMMUNICATION PRINCIPLES
D. Communication
is Complicated

20. COMMUNICATION PRINCIPLES
E. Communication
Quantity does not
increase communication
quality

21. COMMUNICATION PRINCIPLES
F. Communication is
Inevitable, Irreversible,
and Unrepeatable

22. COMMUNICATION CONTEXTS
1. Intrapersonal
Communication

23. COMMUNICATION CONTEXTS
2. Interpersonal
Communication

24. COMMUNICATION CONTEXTS
3. Public
Communication

25. COMMUNICATION CONTEXTS
4. Mass
Communication