This document discusses privacy issues in a digital age. It covers the rise of social media and connectivity through mobile devices. Billions of users are sharing information online. This raises privacy concerns like location tracking, social profiling by third parties, and law enforcement monitoring social networks. The document also discusses cloud storage and privacy issues around companies accessing uploaded data for marketing or if accounts are suspended. Tips are provided like reading privacy policies and thinking before posting information online.

1. Privacy in a digital age
Félix García Lainez - Curso 2014-15
2º Nivel Avanzado Inglés - EOI Huesca
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2. Executive Summary
1. Introduction
2. Key Facts
3. Privacy Issues
4. Cloud Storage
5. Tips
6. Q & A
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3. 1. Introduction
• Web 2.0 - Participatory information sharing and
collaboration on the Internet
• The rise of social networking in the past decade
has been impressive
• Mobile devices are changing the world
• We are moving to a connected world (IoT)
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4. 2. Key Facts
• There has been more content created in the last seven
years than the previous four billion
• Perhaps more importantly, information has never been so
accessible
• 3 billion Internet users worldwide in 2015 (40% of the
world population)
• 1.91 billion smartphone users across the globe (25% of
the world population)
• And it is only the beginning…
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5. 2. Key Facts
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6. 2. Key Facts
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7. 3. Privacy issues
• Cyberstalking and location disclosure (e.g.
An application named "Creepy" can track a
person's location on a map using photos
uploaded to Twitter or Flickr)
• Social profiling and 3rd party disclosure (e.g.
Private information inadvertently being sent to
3rd party advertising sites via Referrer strings or
Cookies)
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8. 3. Privacy issues
• Invasive privacy agreements (e.g. The privacy
agreement states that the social network owns all of the
content that users upload)
• Law enforcement prowling the networks (e.g. A criminal
charged with bank fraud, and having escaped to Mexico,
was nowhere to be found until he started posting on
Facebook. Although his profile was private, his list of
friends was not…)
• Preteens and early teenagers (i.e. The most vulnerable
victims of private-information-sharing behavior are
preteens and early teenagers)
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9. Real-life examples
While surfing the Internet, I was searching for a
pair of new trainers. After that, Facebook
advertised me exactly what I was looking for…
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3. Privacy issues

10. Real-life examples
Facebook acquired WhatsApp… Are they going to
read our messages?
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3. Privacy issues

11. Real-life examples
Google Now read my brother’s email and notified
him that my flight was delayed
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3. Privacy issues

12. 4. Cloud Storage
What is “the Cloud” - and where is it?
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13. 13
4. Cloud Storage

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4. Cloud Storage

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4. Cloud Storage

16. • "Cloud" is a buzzword that vaguely suggests the
promise and convenience of being able to access
files from anywhere
• Easily share data between all your devices
• The truth about “the Cloud” - If your data lives "in
the cloud," it actually lives on a company's server
• How safe is your data in “the Cloud”? A Goldmine
for hackers?
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4. Cloud Storage

17. How safe is your data?
• Privacy - Is your data mined for advertising and marketing
purposes?
• Reliability - Will the service always be available?
• Security - Is your data encrypted?
• Continuity - Can the provider suspend your account?
• Performance - Is your Internet connection fast enough?
• Copyright - Who owns the content you upload?
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4. Cloud Storage

18. 5. Tips
• Don’t do anything you don’t understand
• Read the privacy policies of the online services
that you use
• Think before you post
• Be a good digital citizen (people can’t hide
behind a username anymore)
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19. 5. Tips
“If you’ve got nothing to hide, you have
nothing to worry about”
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20. Q & A
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