9 in 10 consumers thinks that saving energy in the home is either "somewhat" or "very" important. This TrendTruth asks them what they do to save energy and why, and how they feel about new technology like Smart Grid, which increases network-wide efficiency.

1. TrendTruth: Going Green, Saving Green 9 in 10 consumers think saving energy is “somewhat” or “very important.” FGI Research asks what they do to reduce energy expenditures –and why.

2. Green is the new black.

4. Consumers want to save money, the earth.

5. “ If you take steps to reduce your electricity usage, for what reasons do you do so?”

9. Utilities providers can help customers save energy.

12. Smart grids or not-so-smart grids?

15. “ In your opinion, which of the following are disadvantages of Smart Grid/Smart Meter?”

18. How do we know this?

21. FGI Research: custom panels, research experts, dynamic approach.