Targeted online marketing has endowed the iPhone with enormous brand awareness. This TrendTruth from FGI Research explores what we, as marketers and marketing researchers, can learn from Apple's success.

1. TrendTruth: Master Marketing 90% of consumers say they are aware of the iPhone brand. How does Apple do it?

2. June 8, 2009: Apple kicks off Worldwide Developers’ Conference.

5. How can online marketing impact brand awareness?

9. How do we know this?

12. FGI Research: custom panels, research experts, dynamic approach.