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Trend Truth: Mobile Mall

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FGI Research
FGI Research

1 in 3 consumers uses his or her cellphone to shop online. Should you be marketing with mobile?

BusinessTechnologie
1  sur  16
TrendTruth: Mobile Mall FGI Research studies the 30% of consumers who use their cellphones to shop online.
Mobile has come a long way.
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Online Shopping Goes Mobile ,[object Object],[object Object],[object Object]
Look who’s shopping?
Demographic: Age
Demographic: Gender
Demographic: Income
What are they buying?
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What They Spent
How did we discover this?
Survey Methods ,[object Object],[object Object],[object Object],This nationally-representative sample consists of adults aged 18 and up and is balanced to the US population using recent census data. One can say with 95% confidence that the maximum margin of sampling error is ±4 percentage points.
Why FGI ,[object Object],[object Object],[object Object],[object Object],[object Object]
FGI Research: custom panels, research experts, dynamic approach.
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