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Yet another e-commerce integration
from the presentation at Magnolia Conference 2012, Basel 4th september 2012 http://www.magnolia-cms.
    com/community/magnolia-conference/program/presentation-day/presentations/openmind.html
What is                                           ?
"... a complete multichannel commerce software
solution that integrates product content, commerce
operations, and the extended channel to help
retailers, manufacturers, and other businesses
create a unified and seamless cross-channel
experience for their customers - from online, to in-
store, to mobile and beyond"



(not talking about Magnolia assuming you already know what Magnolia is, right?)
So, talking 'bout
ecommerce SOFTWARE
... "a platform that enables online sales for B2B and B2C commerce.
An e-commerce platform not only facilitates a transaction over the
Web, but also supports the creation and continuing development of
an online relationship.” (Gartner)
e-commerce is

more
than just selling
products and services online
Sure, you not only need the
ENGINE...
a complete tool for managing
your catalogue and selling stuff
... but also the WINDOW-SHOP
user-friendly tools that allow you to easily deliver and optimize personalized
shopping experiences and communicate with your customers across all
channels.
A growing market
 Forecast for US online retail (billions of $), Forrester research


300




200




100




   0
                    2009   2010         2011        2012         2013   2014   2015

% of total retail   11%     11%         12%         13%          14%    15%    15%
 (excl. grocery)
Here Hybris is a leader...
                                               IBM WebSphere
                                               Commerce

                                             Oracle ATG

                                           hybris
     ability to execute




                           challenger                 leader




                          niche player              visionary


                            completeness of vision


                                                                Gartner (Nov 2011)
... widely deployed
... large customers
... large customers
... a complete
platform
Hybris also ships a CMS Module
and well, you may think to build your e-commerce module on Magnolia...
So, why choosing to integrate
Magnolia over Hybris CMS?
just easier
(yeah, you already know Magnolia is easy to use, right?)
A different CMS for
ecommerce websites only?
MORE features,
RICHER ecosystem
Not an addon, but a full-fledged CMS
FASTER implementation
Developing Magnolia components vs Hybris components
Drawbacks?
Sure, you need bolts
OK, but... integrated?
how?
Not two systems
talking each other
DEEPLY integrated
always been a great plus for Magnolia
... and Hybris perfectly fits
Back to reality,Tech pills
sorry, just pills... won't be boring
Inside Hybris
based on a jee open source stack
runs on a customized version of tomcat
with custom hierarchical classloaders (ugh)
modules are spring based
(and a custom scope... not so easy to @Template)
CMS features added through a
jee filter and custom tags (remind anything?)
A real case history



B2B platform for dealers
already loves



for its online presence
chose



for e-commerce
So what?
a CMS is mandatory... but why a different one?
Challenging deadline
no time to play
(live in january 2012)
With Magnolia
saving time
making the platform
easier to manage
great flexibility
Flexibility measured
a new website
with different look and feel and navigation
built with the same components

in 2 weeks
So, if you are running Magnolia
and need e-commerce?
              or,
       already on Hybris
 and want additional flexibility and
            simplicity
                       ?
                       +
            proved to be a great solution
DEMO time!
a very simple demo based on standard Hybris accelerators
(not too much to see... it just works)
Yet another e-commerce integration - Magnolia loves Hybris - by openmind
Yet another e-commerce integration - Magnolia loves Hybris - by openmind
Yet another e-commerce integration - Magnolia loves Hybris - by openmind
Contact us!

via ferrari 39 Monza, Italy
http://www.openmindonline.it
info@openmindonline.it

Fabrizio Giustina / fgiust
fabrizio.giustina@openmindonline.it

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