FIAT/IFTA MMC Seminar 21 - 22 May 2015. FIAT/IFTA MAM Survey

1. The FIAT/IFTA MAM Survey
Highlights from the results analysis
FIAT/IFTA MMC Seminar, Glasgow 2015 – Brecht Declercq (VIAA), Gerhard Stanz (ORF) – 21.05.2015

2. Media Asset Management15 years after the birth

3. 10 years after the breakthrough

8. disclaimer:
lies,
damn lies,
and statistics
[Benjamin Disraeli]

10. MAM SURVEY RESULTS
Number of responses 50
After elimination of doubles 47

11. WHAT STAGE
ARE YOU IN?

12. 8.5%
2.1%
12.8%
4.3%
12.8%
12,8%
23.4%
21.3%
2.1%
Q1 to Q4. What stage are you in?
We have no file based collection
We have a file based collection, but no MAM plans
Preparing development or acquisition of a first MAM or file
based workflow
Implementing a first MAM or file based workflow
We have a working first version
We're preparing the development or the acquisition of a second
version
We're implementing a second version
We have a working second version
Other

13. WHEN DID
YOU START?

14. 0
1
2
3
4
5
6
7
8
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
6a. When did your FIRST MAM or file based workflow come into production phase?

15. HOW DID THE
MARKET DEVELOP?

16. 0
1
2
3
4
5
6
7
8
9
10
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2013 2012 2014 2015 2016
Number of first and second MAM implementations per year
Nr of 1st MAM implementations Nr of 2nd MAM implementations
n = 62

17. HOW LONG DO YOU
USE YOUR MAM?

18. 7.0
6.0
5.6
10.0
10.6
6.0
9.1
9.0
9.2
10.0
10.5
7.8
5.9
9.2
7.0
7.8
4.5
5.8
4,3
5.0
6.6
5.9
5.6
6.1
2.1
2.0
1.2
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Number of years that a first MAM was in use n = 27

19. BETTER ACCESS,
TRACKING, CATALOGING?

20. The impact of MAM on ...
 Access to born digital and digitized content: very positive
 Tracking of use and re-use: generally positive
 Detail and accuracy of cataloging: generally positive
 Quantity of content archived: significant increase

21. IN YOUR
OWN WORDS: “...

22. Free-text questions:
Most quoted as positive effects ...
 Access to the content
 Performance of the system
 Workflows management

23. Free-text questions:
Most quoted as challenges ...
 System design
 Workflows management
 System interfaces

24. Free-text questions:
Most quoted as challenges ...
23.5%
55.9%
17.6%
2.9%
One other remarkable result: financing
1 - Rather big challenge
2 - Somewhat a challenge
3 - Rather small challenge
4 - No challenge at all

25. Free-text questions:
Most quoted as expectancies ...
 Better system maintenance
 Metadata, rights metadata in particular
 Storage issues

26. WHICH KIND OF
CONTENT DO YOU KEEP?

27. 0% 20% 40% 60% 80% 100%
Radio programmes / spoken word audio
Music
Television programmes / moving images
Stills / pictures
Pictures of your own archival objects
Other: QC reports, subtitles, scripts,
special effects
13a. What kind of content is / will be kept in your MAM or digital repository?
YES
NO
n = 42

28. FROM WHICH STAGE
IN THE PRODUCTION PROCESS?

29. 0% 20% 40% 60% 80% 100%
As rushes / elementals
As full programmes before
broadcasting / publication
As full programmes after
broadcasting / publication
13b. From which stage of the production process will TV or radio programmes enter the MAM or
digital repository?
YES
NO
n = 42

30. WHICH
GENRES?

31. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
news
sports
current affairs / factual
documentary
fiction / drama
publicity
shows / quiz
entertainment
cartoons / animation
children's programmes
feature films
other: institutional meeting recordings
13c. Which genres are kept in your MAM or digital repository?
YES
NO
n = 42

32. METADATA,
ESSENCE, OR...?

33. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90%100%
Essence (e.g. audio, video, still
images)
Metadata referring to digital files in
the same system
Metadata referring to not (yet) file
based, analog objects
13d. What is / will be kept in your MAM or digital repository?
YES
NO
n = 42

34. CONNECTED TO A
PRODUCTION ENVIRONMENT?

35. 69.0%
21.4%
9.5%
14. Is your MAM or digital repository connected to a digital radio or TV production
environment?
Yes, it is currently
No, not yet, but
there's a plan to
connect it
No, and there are no
plans to connect it
n = 42

36. WHAT ABOUT
RIGHTS INFORMATION?

37. 59.5%
26.2%
14.3%
Q15. Does your MAM or digital repository handle rights information?
Yes
No, not yet, but there's a plan
to include rights information
No, and there are no plans to
include rights information
n = 42

38. THANK YOU!
FIAT/IFTA MMC Members
Elena Brodie-Kusa (EBK)
Brecht Declercq (VIAA)
Gerhard Stanz (ORF)
More and deeper results in de publication after this conference!