3. • Fusion television and radio archive in 2016
• Six Departments
• Editorial archive department
• Know your treasures
• Share your treasures
• Create new treasures
• Find new treasures
ORF Multimedia Archive
MichaelLiensbergerFIAT/IFTA2018
ORFMultimediaArchive
4. mARCo / multimedia archive online
ORFMultimediaArchive
MichaelLiensbergerFIAT/IFTA2018
5. Promoting / news pop up
ORFMultimediaArchive
MichaelLiensbergerFIAT/IFTA2018
14. • Historical period 11th – 15th March 1938
• Main focus 11th – 16th March 2018
• Trimedial use of archive content
• 45 hours of radio broadcast
• 32 hours of TV broadcast
• Numerous online projects
• On demand offers (7 days / ORF law)
The program focus
ProgramFocus1938
MichaelLiensbergerFIAT/IFTA2018
15. Online: „Historical live ticker“
ProgramFocus1938
science.orf.at/live/840-Der-Anschluss-vor-80-Jahren
MichaelLiensbergerFIAT/IFTA2018
16. • Special format
• Analysis of the upcoming hour 80 years ago
• 13 parts / 07:55 am - 07:55 pm
• Historical sound recordings
• Oral history interviews
• Analysis by experts
• Released on CD
Radio: „Concerns Austria“
ProgramFocus1938
MichaelLiensbergerFIAT/IFTA2018
17. Time lapse (11th / 12th March)
ProgramFocus1938
MichaelLiensbergerFIAT/IFTA2018
18. • Special format „Today, 80 years ago“
• 12th February – 21th March
• 44 Short promo clips
• Quotes of the historical day
• Published diaries
• Notes of newspapers
TV: „Contemporary Witness“
ProgramFocus1938
MichaelLiensbergerFIAT/IFTA2018
19. Today, 80 years ago (11th March)
ProgramFocus1938
MichaelLiensbergerFIAT/IFTA2018
20. Today, 80 years ago (12th March)
ProgramFocus1938
MichaelLiensbergerFIAT/IFTA2018
21. Today, 80 years ago (15th March)
ProgramFocus1938
MichaelLiensbergerFIAT/IFTA2018
29. • 1918
• Online Ticker
• „Today, 100 years ago“
• Integration in radio productions
• 2019
• 1939: Begin of World War II
• 1989: Fall of the Iron Curtain
• ...
Prospects
MichaelLiensbergerFIAT/IFTA2018
TakeAways,Prospects&Conclusion