This two-month project done in Spring/Summer 2014 is part of the FIAT/IFTA Television Studies Commission's Grant Programme. Aim: Compare conception and dramaturgy of various broadcast stations' anniversaries to find creative, innovative and interactive examples.

1. Broadcast Anniversaries
as Key Elements of Media History –
A Research Study
Magdalena Reitbauer
University of Vienna

2. Introduction
• FIAT/IFTA Television Studies Commission‘s
Grant Programme
• two-month project in Spring/Summer 2014
• Aim: Compare conception and dramaturgy of
various broadcast station‘s anniversaries to
find creative, innovative and interactive
examples

3. Process
• Literature research about broadcast anniversaries
• Collection of hard facts about past broadcast
anniversaries
• Selection of case studies: Germany, UK, Ireland,
Italy, Czech Republic, various international
examples
• Online and Social Media Presence

4. ARD – 60 years – 2010
Annivesary Prime Time Show
Four Late Night Documentaries

5. ZDF – 50 years – 2013
Online and
Social Media Presence
Series:
Lerchenberg

6. RTL – 30 years – 2014
Online and Social Media Presence
Anniversary
Prime Time
Show

7. BBC – 90 years – 2012
Radio Reunited Show
Pictures of BBC‘s
early years
#BBC90

8. RTÉ – 50 years – 2011/12
TV50 accounts on
Twitter and Facebook
Anniversary Project –
TV50 Website
http://www.rte.ie/tv50/index.html

9. RAI – 60 years – 2014
Documentary about
RAI‘s past
anniversaries
„Immagini senza frontiere“:
documentary about the
relationship between RAI and
Eurovision

10. ČRo – 90 years – 2013
Interview-marathon: „The
magnificant Ninety“
Anniversary
Website

11. ČT – 50 years – 2013
Anniversary Website
http://www.ceskatelevize.cz/60let/
Anniversary
broadcast
programme

12. Conclusion
• Realisation of a broadcast anniversary:
– determined by a number of factors
– represents self-conception and self-perception of
a broadcast station within its spatio-temporal
context
• Interplay between programming, online
presence and social media platforms
• Further research possibilities

13. Thank you for your attention!
Contact:
MMag. Magdalena Reitbauer
University of Vienna
magdalena.reitbauer@univie.ac.at