Passenger Social Business Keynote

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13. TIER 1 Publications Digital Village using Connections

22. TO HELP OTHERS 80% NETWORKING 66% BELONGING 41% 19% PERSUADE OTHERS TO ADOPT MY POV Seen as an expert 39%

23. CREDIBILITY + RELIABILITY + INTIMACY SELF-ORIENTATION = TRUST

24. TRUST COMMUNITY $

25. COMMUNITY ADVOCATES

43. DATA RICHNESS Ability to Take ACTION Most companies

51. INFLUENCERS HELP BUILD

52. CREDIBILITY + RELIABILITY + INTIMACY SELF-ORIENTATION = TRUST INFLUENCERS HELP BUILD

53. COMMUNITY + TRUST = $$

54. • Build relationship with influencers • Have them build community • Validation of product and business model • Create content GOALS

56. TO SURVIVE, BUSINESSES MUST CHANGE STRUCTURE SEEK AND BE INFLUENTIAL MAKE COMMUNITY MEMBERS FEEL SPECIAL RALLY AROUND A CAUSE CREATE A PROMISE AND DELIVER

61. Mark Fidelman CEO Evolve! TWITTER @markfidelman

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Passenger Social Business Keynote

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Passenger Social Business Keynote