1. The Impact of K-Pop Wave
Towards Students Lifestyle

2. BACKGROUND OF THE STUDY
Growing popularity of Korean dramas
(K-Drama), pop stars and cuisine as with
most Asian countries which have begun to
embrace Korea
An increase in Korean language studies
Young generation dressing like Korean
Korean restaurants
The rush of Korean dramas and Korean
Pop

3. STATEMENT OF THE PROBLEM
Malaysian has experienced a dramatic growth
in K-Pop fans recently
The fandom of K-Pop has made more and
more students followed the K-Pop culture.
Affected the originality way of life in country
where many outsiders keep coming and
brainwash their mind

4. PURPOSE OF THE STUDY
Access the impact of K-Pop wave toward
students’ life style and to explore the
factors affected the K-pop wave according
to different institution

5. OBJECTIVES OF THE STUDY
Objectives 1
To measure the consumption of the students through their
frequency of Consuming Korean popular entertainment.
Objectives 2
To analyze the factors that influence K-Pop wave among
student.
Objectives 3
To determine whether Korean fashion influence the way students

6. Objectives 4
To identify either students prefer to learn Korean language or
not.
Objectives 5
To know whether the Korean culture affected student’s life
style.
Objectives 6
To find out if there are student choose Korean cuisine as their
side meal.

7. RESEARCH QUESTION
Question 1:
What is the consumption of the students through their frequency
of Consuming Korean popular entertainment?
Question 2:
What are the factors that lead to K-Pop wave among student?
Question 3:
What is the impact Korean fashion to the way of students
dressing?

8. Question 4:
What are the possible students will prefer to learn Korean
language?
Question 5:
What is the relation between the Korean culture and student’s
life style?
Question 6:
What are the student choose whether Korean cuisine as their
side meal or not?

9. SIGNIFICANCE OF STUDY
Main Reason:
To identify and determine the impact of k-pop’s wave
toward student lifestyle based on 3 different institutions
from the various types of entertainment, fashion, food,
language and culture
The result:
The people to know how many students are most
fanatics with k-pop’s wave or culture in the community
The Information:
Identify the impact and the demographic profile of k-
pop’s fans

10. SCOPE OF STUDY
The study about the impact of K-pop’s wave toward student’s life
style:
Different institutions
Questionnaire and 60 respondents

11. Findings
• Comparison between UiTM, UniKL and
UTEM
• Entertainment
Institution UiTM UniKL UTEM
Agree 11 9 4
Disagree 9 11 16

12. • Fashion
Institution UiTM UniKL UTEM
Agree 18 14 11
Disagree 2 6 9

13. • Food
Institution UiTM UniKL UTEM
Agree 10 17 5
Disagree 10 3 15

14. • Language
Institution UiTM UniKL UTEM
Agree 14 15 11
Disagree 6 5 9

15. • Culture
Institution UiTM UniKL UTEM
Agree 19 13 13
Disagree 1 7 7

16. Comparison Open Ended Question
Between UiTM, UniKL and UTEM
Interesting
Dislike
37% 33%
Undecided
No answer given
10%
20%

17. Discussion
• Why Malaysian students can accept K-Pop
Wave?
• The contrast of why Malaysians student
not intend with K-pop wave

18. Recommendation
• Government should make more local
traditional event to student
• Universities should make Malay languages
as one of the main subject in syllabus.
• Parent should teach their children’s about
local culture
• Government should encourage the tourism
in Malaysia
• Program for cherish Malaysia’s traditional
cuisine
• Advertisement in mass media for
traditional outfit wear