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TCI ANNUAL GLOBAL CONFERENCE – OCT 18TH

Workshop Title:
Creative & cultural industry clusters



The FAME initiative: access to
finance for creative industries


                                          FAME ‐ FACILITATING ACCESS 
                                          & MOBILISATION OF EUROPEAN 
                                          FINANCE FOR CREATIVE INDUSTRY 
                                          GROWTH
Filas support in the life cycle
        of a company

   POR ERDF 
 Venture Capital
     20 M €




 POR ERDF 
  Voucher 
 schemes
   4 M €

 POR ERDF 
  Micro‐
innovation
  30 M €
             POR ERDF Spin‐
              Off start‐up
                  4M€
                                          FAME ‐ FACILITATING ACCESS 
                                          & MOBILISATION OF EUROPEAN 
                                          FINANCE FOR CREATIVE INDUSTRY 
                                          GROWTH
FILAS Cluster management - DTA


  2004 -DTA- Aerospace Technological District
 2008 - DTB – Bioscience Technological District



             60 M € DTA
               budget                                   • Linkages with large
             77 M€ DTB
               budget                        Pros         companies
                              Lessons
                                                        • Big R&D projects
                                        learnt
Top-down
 approach                                               • No sustainability
  towards
  regional
                                            Cons        • No direct and clear
companies                                                 impact
                    Rich call for
                    proposal for
                   R&D projects
                   and Business
                   Development                      ADDITIONAL BUDGET
                                                       2011-2014 DTA- 10 M €
                                                      2011-2014 - DTB – 30 M €

                                                                          FAME ‐ FACILITATING ACCESS 
                                                                          & MOBILISATION OF EUROPEAN 
                                                                          FINANCE FOR CREATIVE INDUSTRY 
                                                                          GROWTH
FILAS Cluster management - DTC


2008 -DTC- Cultural Heritage and Tourism
                District




                        13 M € budget                         • Creativity applied to
                                                                traditionality towards
                                                       Pros     innovative sectors
                                        Lessons
                                                  learnt        (mobile cultural tourism)
     5 pilot projects
        launched
     through call for
      tenders at EU
                                                      Cons    • No sustainability
         level; 10
         projects              Use of EU,
                              national and
                                regional
                                financial
                               resources


                                                                            FAME ‐ FACILITATING ACCESS 
                                                                            & MOBILISATION OF EUROPEAN 
                                                                            FINANCE FOR CREATIVE INDUSTRY 
                                                                            GROWTH
DTC     – cultural sites
Caprarola                             Cerveteri
Palazzo Farnese                       Monumental necropolis
3D reconstruction                     Mobile App
Talking pictures                      Virtual reconstruction inside 5
Sound and light show                  tombs
                                      Etruscan story-telling




Digital Bus                        Sperlonga
Local maps with geographic         The imperial villa of Tyberius and the
information                        “Coastline of Ulysses”
Guided tours enhanced by           Water Jet Screenings
virtual reconstructions
Digital Signage
Solar Panels
Immersive Video Camera
Accessibility for Disabled                                     FAME ‐ FACILITATING ACCESS 
                                                               & MOBILISATION OF EUROPEAN 
                                                               FINANCE FOR CREATIVE INDUSTRY 
                                                               GROWTH
Filas - cluster management approach


                         The 6 stages of social innovation


                                       Challenge

                     Proposals                                                 Social and 
                                                                               systemic 
                        Prototypes                                             change

                                Sustainability
                                                                     Scaling


Source – elaboration from The Open Book of social innovation – NESTA 2010
                                                                                             FAME ‐ FACILITATING ACCESS 
                                                                                             & MOBILISATION OF EUROPEAN 
                                                                                             FINANCE FOR CREATIVE INDUSTRY 
                                                                                             GROWTH
The social innovation concept for FILAS




INNOVATION:
What is desirable to use?       What is possible with technology?

            What is viable in the marketplace?         FAME ‐ FACILITATING ACCESS 
                                                       & MOBILISATION OF EUROPEAN 
                                                       FINANCE FOR CREATIVE INDUSTRY 
                                                       GROWTH
FILAS Cluster management - DTD

2012 -DTD- Digital and Creative Industry
                District



                                                      Little financial
                                                    resources needed
                                  Small 
                                                   Clear sustainability
                                  financing, 
                                                   Direct results on the
                 Evaluation of    which follow
                                                          territory
                 best solutions   step by step
                                                   Assessment of real
                                  the 
                                  development        problems/needs
                                  of the project
 Launch of a 
 call (address
 need/problem)



                                                              FAME ‐ FACILITATING ACCESS 
                                                              & MOBILISATION OF EUROPEAN 
                                                              FINANCE FOR CREATIVE INDUSTRY 
                                                              GROWTH
FILAS Venture Capital methodology


                 Matching of competencies and money
                 Clear interlinked roles and actions




                                    Good understanding of markets
                                    Fast decision making
                                    Need of a fast ROI

Market failure approach
Biz/social job creation approach




                                                        FAME ‐ FACILITATING ACCESS 


   Public money                        Private money
                                                        & MOBILISATION OF EUROPEAN 
                                                        FINANCE FOR CREATIVE INDUSTRY 
                                                        GROWTH
FILAS Venture Capital instrument



Direct co-investment with Biz Angels and private investors

                                                     20 M € budget
    Spin off and spin out
    Early stage and expansion
    support


   Subsidiarity and complementarity




                                   Smart co-financing mechanism FAME ‐ FACILITATING ACCESS 
                                                                & MOBILISATION OF EUROPEAN 
                                                                FINANCE FOR CREATIVE INDUSTRY 
                                                                GROWTH
FILAS VC advantages for investors



                                      Independent
Risk mitigation
                                      evaluation



Equity kicker
                                    Joint scouting and
                                    evaluation phases




                                              FAME ‐ FACILITATING ACCESS 
                                              & MOBILISATION OF EUROPEAN 
                                              FINANCE FOR CREATIVE INDUSTRY 
                                              GROWTH
The FAME intiative



                     Facilitating Access &

FAME                 Mobilisation of European
                     finance for Creative
                     industries




                                        FAME ‐ FACILITATING ACCESS 
                                        & MOBILISATION OF EUROPEAN 
                                        FINANCE FOR CREATIVE INDUSTRY 
                                        GROWTH
WHY FAME?

From a Regional   …Pan-EU approach
approach to a…




                             FAME ‐ FACILITATING ACCESS 
                             & MOBILISATION OF EUROPEAN 
                             FINANCE FOR CREATIVE INDUSTRY 
                             GROWTH
FAME objectives

                   FILLING THE FUNDING GAP

FAME 4 COMPANIES                         FAME 4 INVESTORS




  Specialised Coaching,
                                             Leverage strategy –
  training, tools and in-kind
                                             Co-investment models
  support



                                        FAME Pan-EU fund
             Pitching events
                                        for creative industries

                                                        FAME ‐ FACILITATING ACCESS 
                                                        & MOBILISATION OF EUROPEAN 
                                                        FINANCE FOR CREATIVE INDUSTRY 
                                                        GROWTH
FAME next events

1.   Copenhagen (Denmark) November 12th –14th 2012 - FAME coaching/pitching
     event in concomitance with the Creative Business Cup finale
     http://www.creativebusinesscup.com.

2.   Heidelberg (Germany) March 19th – 20th 2013 FAME coaching/pitching event in
     concomitance with the Heidelberg Innovation Forum http://www.heidelberger-
     innovationsforum.de/index.php?id=139&L=3

3.   The 3rd and last FAME coaching & pitching event will be organised in Rome in
     June/July 2013.



                              Putting together
     International          companies, financial           Only the best creative
      dimension            investors, clusters and           industries SMEs
                                stakeholders
                                                                       FAME ‐ FACILITATING ACCESS 
                                                                       & MOBILISATION OF EUROPEAN 
                                                                       FINANCE FOR CREATIVE INDUSTRY 
                                                                       GROWTH
Who are we looking for?

      Strategic partner
      organisations to leverage
      regional/national funds
      (guarantee, early stage) on
      Creative Industries




                                    FAME ‐ FACILITATING ACCESS 
                                    & MOBILISATION OF EUROPEAN 
                                    FINANCE FOR CREATIVE INDUSTRY 
                                    GROWTH
No clear future
           but
strong committment and
      safe sailing




               FAME ‐ FACILITATING ACCESS 
               & MOBILISATION OF EUROPEAN 
               FINANCE FOR CREATIVE INDUSTRY 
               GROWTH
FAME ‐ FACILITATING ACCESS 
             & MOBILISATION OF EUROPEAN 
06/11/2012   FINANCE FOR CREATIVE INDUSTRY 
             GROWTH

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The FAME initiative: access to finance for creative industries

  • 1. TCI ANNUAL GLOBAL CONFERENCE – OCT 18TH Workshop Title: Creative & cultural industry clusters The FAME initiative: access to finance for creative industries FAME ‐ FACILITATING ACCESS  & MOBILISATION OF EUROPEAN  FINANCE FOR CREATIVE INDUSTRY  GROWTH
  • 2. Filas support in the life cycle of a company POR ERDF  Venture Capital 20 M € POR ERDF  Voucher  schemes 4 M € POR ERDF  Micro‐ innovation 30 M € POR ERDF Spin‐ Off start‐up 4M€ FAME ‐ FACILITATING ACCESS  & MOBILISATION OF EUROPEAN  FINANCE FOR CREATIVE INDUSTRY  GROWTH
  • 3. FILAS Cluster management - DTA 2004 -DTA- Aerospace Technological District 2008 - DTB – Bioscience Technological District 60 M € DTA budget • Linkages with large 77 M€ DTB budget Pros companies Lessons • Big R&D projects learnt Top-down approach • No sustainability towards regional Cons • No direct and clear companies impact Rich call for proposal for R&D projects and Business Development ADDITIONAL BUDGET 2011-2014 DTA- 10 M € 2011-2014 - DTB – 30 M € FAME ‐ FACILITATING ACCESS  & MOBILISATION OF EUROPEAN  FINANCE FOR CREATIVE INDUSTRY  GROWTH
  • 4. FILAS Cluster management - DTC 2008 -DTC- Cultural Heritage and Tourism District 13 M € budget • Creativity applied to traditionality towards Pros innovative sectors Lessons learnt (mobile cultural tourism) 5 pilot projects launched through call for tenders at EU Cons • No sustainability level; 10 projects Use of EU, national and regional financial resources FAME ‐ FACILITATING ACCESS  & MOBILISATION OF EUROPEAN  FINANCE FOR CREATIVE INDUSTRY  GROWTH
  • 5. DTC – cultural sites Caprarola Cerveteri Palazzo Farnese Monumental necropolis 3D reconstruction Mobile App Talking pictures Virtual reconstruction inside 5 Sound and light show tombs Etruscan story-telling Digital Bus Sperlonga Local maps with geographic The imperial villa of Tyberius and the information “Coastline of Ulysses” Guided tours enhanced by Water Jet Screenings virtual reconstructions Digital Signage Solar Panels Immersive Video Camera Accessibility for Disabled FAME ‐ FACILITATING ACCESS  & MOBILISATION OF EUROPEAN  FINANCE FOR CREATIVE INDUSTRY  GROWTH
  • 6. Filas - cluster management approach The 6 stages of social innovation Challenge Proposals Social and  systemic  Prototypes change Sustainability Scaling Source – elaboration from The Open Book of social innovation – NESTA 2010 FAME ‐ FACILITATING ACCESS  & MOBILISATION OF EUROPEAN  FINANCE FOR CREATIVE INDUSTRY  GROWTH
  • 7. The social innovation concept for FILAS INNOVATION: What is desirable to use? What is possible with technology? What is viable in the marketplace? FAME ‐ FACILITATING ACCESS  & MOBILISATION OF EUROPEAN  FINANCE FOR CREATIVE INDUSTRY  GROWTH
  • 8. FILAS Cluster management - DTD 2012 -DTD- Digital and Creative Industry District Little financial resources needed Small  Clear sustainability financing,  Direct results on the Evaluation of  which follow territory best solutions step by step Assessment of real the  development problems/needs of the project Launch of a  call (address need/problem) FAME ‐ FACILITATING ACCESS  & MOBILISATION OF EUROPEAN  FINANCE FOR CREATIVE INDUSTRY  GROWTH
  • 9. FILAS Venture Capital methodology Matching of competencies and money Clear interlinked roles and actions Good understanding of markets Fast decision making Need of a fast ROI Market failure approach Biz/social job creation approach FAME ‐ FACILITATING ACCESS  Public money Private money & MOBILISATION OF EUROPEAN  FINANCE FOR CREATIVE INDUSTRY  GROWTH
  • 10. FILAS Venture Capital instrument Direct co-investment with Biz Angels and private investors 20 M € budget Spin off and spin out Early stage and expansion support Subsidiarity and complementarity Smart co-financing mechanism FAME ‐ FACILITATING ACCESS  & MOBILISATION OF EUROPEAN  FINANCE FOR CREATIVE INDUSTRY  GROWTH
  • 11. FILAS VC advantages for investors Independent Risk mitigation evaluation Equity kicker Joint scouting and evaluation phases FAME ‐ FACILITATING ACCESS  & MOBILISATION OF EUROPEAN  FINANCE FOR CREATIVE INDUSTRY  GROWTH
  • 12. The FAME intiative Facilitating Access & FAME Mobilisation of European finance for Creative industries FAME ‐ FACILITATING ACCESS  & MOBILISATION OF EUROPEAN  FINANCE FOR CREATIVE INDUSTRY  GROWTH
  • 13. WHY FAME? From a Regional …Pan-EU approach approach to a… FAME ‐ FACILITATING ACCESS  & MOBILISATION OF EUROPEAN  FINANCE FOR CREATIVE INDUSTRY  GROWTH
  • 14. FAME objectives FILLING THE FUNDING GAP FAME 4 COMPANIES FAME 4 INVESTORS Specialised Coaching, Leverage strategy – training, tools and in-kind Co-investment models support FAME Pan-EU fund Pitching events for creative industries FAME ‐ FACILITATING ACCESS  & MOBILISATION OF EUROPEAN  FINANCE FOR CREATIVE INDUSTRY  GROWTH
  • 15. FAME next events 1. Copenhagen (Denmark) November 12th –14th 2012 - FAME coaching/pitching event in concomitance with the Creative Business Cup finale http://www.creativebusinesscup.com. 2. Heidelberg (Germany) March 19th – 20th 2013 FAME coaching/pitching event in concomitance with the Heidelberg Innovation Forum http://www.heidelberger- innovationsforum.de/index.php?id=139&L=3 3. The 3rd and last FAME coaching & pitching event will be organised in Rome in June/July 2013. Putting together International companies, financial Only the best creative dimension investors, clusters and industries SMEs stakeholders FAME ‐ FACILITATING ACCESS  & MOBILISATION OF EUROPEAN  FINANCE FOR CREATIVE INDUSTRY  GROWTH
  • 16. Who are we looking for? Strategic partner organisations to leverage regional/national funds (guarantee, early stage) on Creative Industries FAME ‐ FACILITATING ACCESS  & MOBILISATION OF EUROPEAN  FINANCE FOR CREATIVE INDUSTRY  GROWTH
  • 17. No clear future but strong committment and safe sailing FAME ‐ FACILITATING ACCESS  & MOBILISATION OF EUROPEAN  FINANCE FOR CREATIVE INDUSTRY  GROWTH
  • 18. FAME ‐ FACILITATING ACCESS  & MOBILISATION OF EUROPEAN  06/11/2012 FINANCE FOR CREATIVE INDUSTRY  GROWTH