Sitòfono is a click-to-call service that allows website visitors and email recipients to contact businesses for free. It aims to increase customer engagement and conversion rates. Businesses can integrate the Sitòfono button on their website or in emails to provide an easy way for potential customers to contact them directly. Sitòfono collects call data and analytics that businesses can use to improve marketing efforts and customer relationships. Setup is quick, taking just one day for standard configurations.

1. Committed To Convert Your Website’s
Visitors Into Paying Customers
www.sitofono.com

2. Sitòfono - Value Proposition
 Sitòfono is a “Customer Engagement” service
 to increase traffic conversion
 to improve customer value and retention
 to enhance profits in the customer purchase path
 The market for online marketing is undergoing
tremendous growth and change
 online mkt going from 13B in 2006 to 22B+ in 2009
 traffic generation increasingly expensive: from 15% of
online budget to 35% on average (source: Yankee Group)
 converting traffic into customers and increasing customer
value is critical
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3. Sitòfono – The Market Problem
 The problem: example SME e-tailer
 Marketing expenditure: $5,000
 Visitors (clicks): 2500
 Conversion rate of visitor into buyer: 2%
 Buying customers: 50
 Cost per buying customer $100
 Potential response
 increase marketing budget
 lower cost per visitor (lower cost of traffic) (SEO, better keywords etc.)
 INCREASE TRAFFIC CONVERSION (email mktg, better web site
 design, special offers)
 1% more = 33% decrease of cost per customer
 something missing:
Real Time Customer Engagement -> Sitòfono
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4. Sitòfono – What is it?
 it is the easiest click-to-call service ever
 it lets customers/prospects and businesses talk for
FREE from the Web
 it is a simple button that can be added to the
business' web portal or outgoing email
 it is provided as SaaS (Software as a Service)
 No impact, 1-day activation
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5. Sitòfono – Benefits for business (I)
 Get in direct contact with your customers by
integrating Sitòfono into your website
 Improve customers/visitors ratio
 Add Sitòfono to your e-mail signature and
get immediate feedback
 Use sophisticated statistics to fine-tune
positioning and maximize conversion
performances
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6. Sitòfono – Benefits for business (II)
 Geo-locate your customer calls and direct
your marketing efforts to specific locations
 View your calls log: click on phone numbers
to call back your customers for free.
 Receive notifications about unanswered calls
and call back your customers for free.
 Receive voice messages and call back your
customers for free.
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7. Sitòfono - Target Customers
 any company with an online business
 anyone who understands the value of relationship
with their customers
 millions of business web portals worldwide
 Sitòfono is a good companion/
replacement for international toll
free number
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8. Sitòfono - Market Positioning
 Sitòfono has the best positioning for an internet
service:
 is a free service for people, which are used to
get everything for free over the internet
 is a paid service for companies which are willing
to pay over the internet, i.e. companies which pay
to acquire new customers and improve their
business
 Sitofono is a marketing tool that companies insert
in the advertising budget
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9. Sitòfono – Some Customers
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10. Sitòfono - Case Study
 Fiat Group
 Test-Drive booking
from their website
 Sitofono is included
into their banners
and DEM campaigns
 Direct contact with
their car dealers
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11. Sitòfono - Case Study
 Fiat Group
 New Lancia Delta:
Email Marketing
Campaign
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12. Sitòfono – Case Study
 Fiat Group
 Test Drive Booking
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13. Sitòfono – Telecom Operators
 Tiscali
 Sitofono is used to
improve the ADSL
online purchase
process
 Tele2
 Sitofono is used to
improve the ADSL
online purchase
process
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14. Sitòfono - Directories
 Sitòfono for Directories
 Sitòfono is used by lots of directories in Italy
and abroad to offer the ability to call any
listed company for free
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15. Sitòfono - Tourism
 Sitòfono is
used by
hundreds of
hotels/resorts
worldwide and
the tourism/
hospitality
sector
accounts for
55% of total
customers
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16. Click to engage: Solutions
 Augmented Customer Experience
 Seamless integration in the website structure,
look and feel
 Immediate contact keeps customer focus high
 Customers can call either by pc (with headset
and microphone), wired phone, or mobile phone
 Mobile users can click to call too
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17. Click to engage: Reports and Analytics
 Calls log, conversions, geography, etc.
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18. Setup Time
 One day to One week
 complex configurations can be ready in 1 week
 standard service is ready in 1 day
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