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Cautionary Notice Regarding
               Forward-Looking Statements
•This presentation contains statements that constitute
“forward-looking statements” within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E
of the Securities Exchange Act of 1934.
•These forward-looking statements are not historical
facts, but only predictions by our company and/or our
company’s management.
•These statements generally can be identified by lead-in
words such as “believe,” “expect” “anticipate,” “intend,”
“plan,” “foresee” and other similar words. Similarly,
statements that describe our company’s objectives, plans
or goals are also forward-looking statements.
•You are cautioned that these forward-looking statements
are not guarantees of future performance and involve
risks and uncertainties, and that actual results may differ
materially from those projected in the forward-looking
statements as a result of various factors. Among others,
factors that could materially adversely affect actual
results and performance include those risk factors that
are listed in Sonic Automotive’s Form 10-Q for the
quarter ended June 30, 2008.
Third Quarter 2008
 Earnings Review
 October 28, 2008
Sonic Automotive Q3 2008
                     Conference Call Topics


Overview of the Quarter
Vision & Strategy / Investment Principles
Operational Priorities
Financial Review
Closing Comments
Building for the Long-Term
                          The Quarter in Review


External Operating Environment
   •Hurricane, credit, consumer confidence
   •SAAR

Impairment Charges
Internal Operating Environment
   •Realignment – team aligned, focused on generating revenue / cash
Building for the Long-Term
      Vision and Strategy


            • Our Vision
                 – To Achieve Industry
                   Leadership in Automotive
                   Retailing
            • Our Strategy
                 – Operational Excellence
                 – Growth through Portfolio
                   Enrichment
Building for the Long-Term
      Investment Principles


                • First Order
                    – Stop Making Stupid
                      Mistakes
                    – Stop Friendly Fire
                • Principles
                    – Guide decision making
                    – Discipline to stick to them
Building for the Long-Term
                           2008 Strategic Focus


•Acquire, Develop, and Retain                                  •Institutionalize Operational 
Top Talent                                                     Excellence
•Launch Phase 1 of Best‐in‐                                    •Standardize & Improve Sales & 
class automotive retail                                        Marketing processes
training.                                                      •Leverage common systems and 
                                  Develop       Well Run       centralize
                                 Associates    Operations




                                 Grow the        Valued 
                                 Business       Customers
•Strengthen the Balance Sheet                                 •Deliver Industry Leading 
•Targeted Acquisitions &                                      Customer Experience
disposals                                                     •Differentiate through target 
•Optimize Cost Structure                                      based Marketing & eCommerce 
                                                              Web Infrastructure


          Sonic’s vision is to preserve the core automotive retail principles 
               that have driven its past success and at the same time
                          leverage the opportunities of scale.
Operating Priorities
                                     Used Vehicle Strategy




             Phase III
                                                                           Market Shift to
                       Web-Tail                    On-line
                                                                            Consumer
                                                  Branding
                                                 Virtual Lot
                                                                             Control
  Phase II
                                           Maximize Margin                        Optimizing
          Trade Desk                        Improved Turns
                                                                                  Inventory
                                         Increased Profitability
                                  Right inventory, Right Location, Right Price

Phase I                                    Basic Process rollout
                                           Less Auction Activity                          Process
     Inventory                                                                        Standardization
                                           Common Technology
      Control



                                                     5
Operating Priorities
                   Fixed Operations Strategy




              n




                                Gr
           tio
                                                   Complete Q4 2009




                                   os
        era         Phase III




                                   sP
     en
                  Technology




                                        rof
    eG




                                         it G
  nu




                    Phase II




                                             ene
ve
Re




              Sales Training and                         Complete Q3 2009




                                              rat
                Merchandising




                                               ion
                     Phase I
               Standardized Menu
              Utilization and Pricing                       Complete Q1 2009
                     Structure
Operating Priorities
                                     Internet Lead Strategy


                                            Fulfill          Fixed Operations
                  Dealership            the customer          Used Vehicles
                  Sales Team             experience           New Vehicles
                                          through
                                         disciplined
                                        Sales Process
                                                                     Online App’ts
                Action                Deliver the offer –           Right Inventory
                                      buy here, buy now                 Video


   Traffic                     Drive more traffic through more             Search Engine
  Generation                         targeted marketing                    Optimization


                                   Build customer –friendly                     Meet the Customer
Merchandising
                                websites that create engagement                  on Their Terms
Operating Priorities
                             F&I – Same Store

1,080
        $1,061


1,040                      $1,028                                        $1,030

                                    $1,003                 $999
1,000            $985
                                                                                  $990
                                                                  $983


 960


 920


 880


 840


 800
          Q1 '08             Q2 '08                         Q3 '08       Last 3 Qtr
                                             2008   2007
Operating Priorities
                                           Expense Management
             Dealership                                                        Region
      Reduced annual expenses                Right size to new        Restructured regional staff
     by over $7.0 million which                environment                 ($4.6m savings)
     will begin to be realized in                                      Leverage of our staff’s
      Q4 and moving forward                                                   expertise
                                               Headcount


                                                                             Controlling Inventory
   Compared to Q3 07                                                              New – 60.1
    In terms of dollars                                                          Used – 32.2
  down $2.8m or 16.2%                                                            Parts – 36.4
  In terms of gross profit   Advertising                         Inventory
     5.1% down 20bps                                                           Reduce Floorplan
                                                                                    expense
Focus on Ad Effectiveness                                                     Free up frozen cash
         Internet                                                              Reduce bad debt
          Fixed
       Pre owned
Geographic / Brand Review
                                            New Vehicle
•   California
     –   30% of total new vehicle revenue
     –   Brand mix: 70% Luxury, 28% Mid-Line Imports and 2% Domestic


•   Texas
     –   26% of total new vehicle revenue
     –   BMW, Chevrolet and Ford brands outpaced local market during the quarter.

•   Florida
     –   6% of total revenues, dependant on Cadillac

•   Brand Commentary
     –   Cadillac is difficult
     –   BMW/Mini – 22% of total new vehicle revenue
           • BMW gaining share in local markets; Mini sales up;
     –   Honda - 16% of total new vehicle revenue
           • Gaining or maintaining share in markets; 44% of unit volume comprised of CA dealerships
     –   Mercedes – 11% of total new vehicle revenue
           • Outperforming local markets – C Class, E Class sales good
Financial Performance
                                            (amounts in millions, except per share data)

                                   2008                2008                                 Better/
                                  Actual (1)        Adjusted (1)(2)             2007        (Worse)

Revenue                               $1,785                  $1,785            $2,112         ($327)        (15.5%)
Gross Profit                           $286                    $286              $324           ($38)        (11.8%)
 – Margin                             16.0%                   16.0%             15.3%                          70bps
Operating Income
 – Amount                                  $9                    $44                $78         ($34)        (43.6%)
 – Margin                               0.5%                   2.5%               3.7%                        320bps
Net Income
 – Continuing Operations              ($11.4)                    $9.6             $30.9       ($21.3)        (68.9%)
 – Total Operations                   ($25.3)                    $7.2             $26.1       ($18.9)
                                                                                                             (72.4%)
EPS - Diluted
 – Continuing Operations              ($0.28)                  $0.25              $0.68       ($0.43)        (63.2%)
 – Total Operations                   ($0.63)                  $0.19              $0.58       ($0.39)        (67.2%)

(1) – Includes estimated $0.08/diluted share loss associated with Hurricane Ike
(2) - Excludes continuing ops and discontinued ops after tax charges of $21.0 million and $11.9 million, respectively
Discontinued Operations

                              Q3 2008
    Amount After Taxes         (000's)

Loss from Operations         $ (2,011)

Asset Impairments               (4,212)
Lease Exit Accruals             (7,649)
                                          Non-Cash
Loss on Disposal                   (96)
   Subtotal                    (11,957)

Total                        $ (13,968)
Same Store Revenue Change – Q3 2008

             $2,200     $2,088       ($224)         ($28)          ($7)      ($11)      ($72)    $1,746

             $2,000

             $1,800
(millions)




             $1,600

             $1,400

             $1,200                             Rate: 12.6%
                                     Volume                       Volume
                                                Vol: 87.4%
             $1,000
                      Prior Year   New Retail Used Retail          F&I     Fixed Ops   Other*   Current
                                                                              Rev                Year


*The “Other” Category includes used wholesale and fleet revenue
SG&A Expenses as % of Gross Profit
                             93.8%
                             8.5%

    74.2%                    14.0%
    7.7%

    66.5%                    71.3%




   Q3 2007                   Q3 2008
         Rent
         Hurricane & Q3 Charges
         All Other SG&A
Fixed Operations
                Same Store - Q3 2008




 (1.0%)


 (4.0%)     (2.8%)                   (3.8%)


 (7.0%)
                         (7.3%)


(10.0%)

          Customer Pay    Warranty   Total
Days Supply
                                                          Sept 08
                                            Sep-08       Industry
                       New Vehicles
                        Domestic              66.0          73.4
                        Luxury                63.0          67.4
                        Import                50.7          64.7
                        Overall               60.1          69.4

                       Used Vehicles          32.2


Note: Industry truck days supply was 79 at the end of September, while car inventory was 60.
Capitalization
                 Debt to Cap With Mortgages

42.4%              46.3%              45.2%             45.8%


          2.9%                2.7%               4.5%             6.9%

39.5%              43.6%               40.7%            38.9%




57.6%              53.7%               54.8%            54.2%




Q4 2007           Q1 2008             Q2 2008           Q3 2008
             Equity        Debt      Mortgages
Liquidity – Revolver Availability


                          June     September
                          (mils)     (mils)
Revolver Balance          $115       $69

Revolver Availability     110        153
Memo: Mortgage Funding    $76        $115
Debt Covenants
                           June    September Covenants

Current Ratio              1.18       1.23     >=1.15

Fixed Charge Coverage      1.72       1.65     >=1.20

Debt to EBITDA             0.94       0.82     <2.25




  We are in full compliance with all debt covenants
Capital Spending

                                Third     Nine
                               Quarter   Months
                                (mils)     (mils)
Capital Spending
   - property                   $7         $70
   - traditional                 12         52
Total                           $19        $122

Mortgage Funding
Secured in the Period           $39        $57
Q4 Outlook
             Forecast Assumptions
                                    Revised
                                    Forecast

Same Store Gross Margins:
 New                                 6.5%
 Used                                8.0%
                                               Relatively
 Fixed Operations                   49.7%
                                                Stable


LIBOR Rate                           4.3%

SAAR                                12.0M

Q4 2008 Guidance                $.10 - $.20
Summary
•   We are controlling what we can – our ability to execute our operational
    priorities

•   Q4 Outlook
     – New vehicle environment will continue to be very challenging, not looking for usual
       Holiday Push with Luxury.
     – New and Used gross margin pressure
     – Continued Challenging Economic and Capital Market Environments

•   Sticking to our strategy
     –   Generating Revenue
     –   Expense Control
     –   Cash & Spending
     –   Debt Reduction

•   We are building for the long-term
     – We are a Sales Organization that is made up of Ladies and Gentlemen who are
       Committed to Taking the High Road.
sonic automotive newsah

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sonic automotive newsah

  • 1.
  • 2. Cautionary Notice Regarding Forward-Looking Statements •This presentation contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. •These forward-looking statements are not historical facts, but only predictions by our company and/or our company’s management. •These statements generally can be identified by lead-in words such as “believe,” “expect” “anticipate,” “intend,” “plan,” “foresee” and other similar words. Similarly, statements that describe our company’s objectives, plans or goals are also forward-looking statements. •You are cautioned that these forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors. Among others, factors that could materially adversely affect actual results and performance include those risk factors that are listed in Sonic Automotive’s Form 10-Q for the quarter ended June 30, 2008.
  • 3. Third Quarter 2008 Earnings Review October 28, 2008
  • 4. Sonic Automotive Q3 2008 Conference Call Topics Overview of the Quarter Vision & Strategy / Investment Principles Operational Priorities Financial Review Closing Comments
  • 5. Building for the Long-Term The Quarter in Review External Operating Environment •Hurricane, credit, consumer confidence •SAAR Impairment Charges Internal Operating Environment •Realignment – team aligned, focused on generating revenue / cash
  • 6. Building for the Long-Term Vision and Strategy • Our Vision – To Achieve Industry Leadership in Automotive Retailing • Our Strategy – Operational Excellence – Growth through Portfolio Enrichment
  • 7. Building for the Long-Term Investment Principles • First Order – Stop Making Stupid Mistakes – Stop Friendly Fire • Principles – Guide decision making – Discipline to stick to them
  • 8. Building for the Long-Term 2008 Strategic Focus •Acquire, Develop, and Retain  •Institutionalize Operational  Top Talent Excellence •Launch Phase 1 of Best‐in‐ •Standardize & Improve Sales &  class automotive retail  Marketing processes training. •Leverage common systems and  Develop  Well Run  centralize Associates Operations Grow the Valued  Business Customers •Strengthen the Balance Sheet •Deliver Industry Leading  •Targeted Acquisitions & Customer Experience disposals •Differentiate through target  •Optimize Cost Structure based Marketing & eCommerce  Web Infrastructure Sonic’s vision is to preserve the core automotive retail principles  that have driven its past success and at the same time leverage the opportunities of scale.
  • 9. Operating Priorities Used Vehicle Strategy Phase III Market Shift to Web-Tail On-line Consumer Branding Virtual Lot Control Phase II Maximize Margin Optimizing Trade Desk Improved Turns Inventory Increased Profitability Right inventory, Right Location, Right Price Phase I Basic Process rollout Less Auction Activity Process Inventory Standardization Common Technology Control 5
  • 10. Operating Priorities Fixed Operations Strategy n Gr tio Complete Q4 2009 os era Phase III sP en Technology rof eG it G nu Phase II ene ve Re Sales Training and Complete Q3 2009 rat Merchandising ion Phase I Standardized Menu Utilization and Pricing Complete Q1 2009 Structure
  • 11. Operating Priorities Internet Lead Strategy Fulfill Fixed Operations Dealership the customer Used Vehicles Sales Team experience New Vehicles through disciplined Sales Process Online App’ts Action Deliver the offer – Right Inventory buy here, buy now Video Traffic Drive more traffic through more Search Engine Generation targeted marketing Optimization Build customer –friendly Meet the Customer Merchandising websites that create engagement on Their Terms
  • 12. Operating Priorities F&I – Same Store 1,080 $1,061 1,040 $1,028 $1,030 $1,003 $999 1,000 $985 $990 $983 960 920 880 840 800 Q1 '08 Q2 '08 Q3 '08 Last 3 Qtr 2008 2007
  • 13. Operating Priorities Expense Management Dealership Region Reduced annual expenses Right size to new Restructured regional staff by over $7.0 million which environment ($4.6m savings) will begin to be realized in Leverage of our staff’s Q4 and moving forward expertise Headcount Controlling Inventory Compared to Q3 07 New – 60.1 In terms of dollars Used – 32.2 down $2.8m or 16.2% Parts – 36.4 In terms of gross profit Advertising Inventory 5.1% down 20bps Reduce Floorplan expense Focus on Ad Effectiveness Free up frozen cash Internet Reduce bad debt Fixed Pre owned
  • 14. Geographic / Brand Review New Vehicle • California – 30% of total new vehicle revenue – Brand mix: 70% Luxury, 28% Mid-Line Imports and 2% Domestic • Texas – 26% of total new vehicle revenue – BMW, Chevrolet and Ford brands outpaced local market during the quarter. • Florida – 6% of total revenues, dependant on Cadillac • Brand Commentary – Cadillac is difficult – BMW/Mini – 22% of total new vehicle revenue • BMW gaining share in local markets; Mini sales up; – Honda - 16% of total new vehicle revenue • Gaining or maintaining share in markets; 44% of unit volume comprised of CA dealerships – Mercedes – 11% of total new vehicle revenue • Outperforming local markets – C Class, E Class sales good
  • 15. Financial Performance (amounts in millions, except per share data) 2008 2008 Better/ Actual (1) Adjusted (1)(2) 2007 (Worse) Revenue $1,785 $1,785 $2,112 ($327) (15.5%) Gross Profit $286 $286 $324 ($38) (11.8%) – Margin 16.0% 16.0% 15.3% 70bps Operating Income – Amount $9 $44 $78 ($34) (43.6%) – Margin 0.5% 2.5% 3.7% 320bps Net Income – Continuing Operations ($11.4) $9.6 $30.9 ($21.3) (68.9%) – Total Operations ($25.3) $7.2 $26.1 ($18.9) (72.4%) EPS - Diluted – Continuing Operations ($0.28) $0.25 $0.68 ($0.43) (63.2%) – Total Operations ($0.63) $0.19 $0.58 ($0.39) (67.2%) (1) – Includes estimated $0.08/diluted share loss associated with Hurricane Ike (2) - Excludes continuing ops and discontinued ops after tax charges of $21.0 million and $11.9 million, respectively
  • 16. Discontinued Operations Q3 2008 Amount After Taxes (000's) Loss from Operations $ (2,011) Asset Impairments (4,212) Lease Exit Accruals (7,649) Non-Cash Loss on Disposal (96) Subtotal (11,957) Total $ (13,968)
  • 17. Same Store Revenue Change – Q3 2008 $2,200 $2,088 ($224) ($28) ($7) ($11) ($72) $1,746 $2,000 $1,800 (millions) $1,600 $1,400 $1,200 Rate: 12.6% Volume Volume Vol: 87.4% $1,000 Prior Year New Retail Used Retail F&I Fixed Ops Other* Current Rev Year *The “Other” Category includes used wholesale and fleet revenue
  • 18. SG&A Expenses as % of Gross Profit 93.8% 8.5% 74.2% 14.0% 7.7% 66.5% 71.3% Q3 2007 Q3 2008 Rent Hurricane & Q3 Charges All Other SG&A
  • 19. Fixed Operations Same Store - Q3 2008 (1.0%) (4.0%) (2.8%) (3.8%) (7.0%) (7.3%) (10.0%) Customer Pay Warranty Total
  • 20. Days Supply Sept 08 Sep-08 Industry New Vehicles Domestic 66.0 73.4 Luxury 63.0 67.4 Import 50.7 64.7 Overall 60.1 69.4 Used Vehicles 32.2 Note: Industry truck days supply was 79 at the end of September, while car inventory was 60.
  • 21. Capitalization Debt to Cap With Mortgages 42.4% 46.3% 45.2% 45.8% 2.9% 2.7% 4.5% 6.9% 39.5% 43.6% 40.7% 38.9% 57.6% 53.7% 54.8% 54.2% Q4 2007 Q1 2008 Q2 2008 Q3 2008 Equity Debt Mortgages
  • 22. Liquidity – Revolver Availability June September (mils) (mils) Revolver Balance $115 $69 Revolver Availability 110 153 Memo: Mortgage Funding $76 $115
  • 23. Debt Covenants June September Covenants Current Ratio 1.18 1.23 >=1.15 Fixed Charge Coverage 1.72 1.65 >=1.20 Debt to EBITDA 0.94 0.82 <2.25 We are in full compliance with all debt covenants
  • 24. Capital Spending Third Nine Quarter Months (mils) (mils) Capital Spending - property $7 $70 - traditional 12 52 Total $19 $122 Mortgage Funding Secured in the Period $39 $57
  • 25. Q4 Outlook Forecast Assumptions Revised Forecast Same Store Gross Margins: New 6.5% Used 8.0% Relatively Fixed Operations 49.7% Stable LIBOR Rate 4.3% SAAR 12.0M Q4 2008 Guidance $.10 - $.20
  • 26. Summary • We are controlling what we can – our ability to execute our operational priorities • Q4 Outlook – New vehicle environment will continue to be very challenging, not looking for usual Holiday Push with Luxury. – New and Used gross margin pressure – Continued Challenging Economic and Capital Market Environments • Sticking to our strategy – Generating Revenue – Expense Control – Cash & Spending – Debt Reduction • We are building for the long-term – We are a Sales Organization that is made up of Ladies and Gentlemen who are Committed to Taking the High Road.