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Christopher Penn

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6 Trends in PR and Marketing for 2014 Christopher S. Penn Vice President, Marketing Technology
Changing Media Landscape
Traditional Media’s Decline
Brand Journalism Accelerates
Analytics Improvement
SM Measurement Platform Reflex
Data Silos Will Kill Some Companies
Internet of Things
3D Printing
Further Democratization of Media
Evolution of PR
Old PR Fading Away Rapidly
New PR is the Media
Content Marketing Backlash
The State of Content Marketing
The Content Bar is Higher
The Talent Squeeze
The Shrinking Talent Pool
Growing Our Own Talent
What trends do you see?
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