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Building Blocks of Social Media Marketing

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Christopher Penn
Christopher Penn

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Building Blocks of Social Media Christopher S. Penn, Chief Media Officer Student Loan Network
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Me
Save a small tree! Text CHRISPENN to 41411 for my business card.
Why are you here?
Unread
Unseen
Unheard
Authenticity Blogosphere Conversation del.icio.us Digg Disclosure Enterprise 2.0 Facebook Friend Feed FrieNDA KickApps LinkedIn Mash-Up Meme Micro-Blogging MoBlogging MySpace Presence Reddit Remix Ruby on Rails Semantic Web Social Graph Social Media Monitoring Social Media Optimization Social Media Press Release Social Networks SocNet StumbleUpon Transparency Tumblr Tweet Twitter User-Generated Content Viral Marketing Viral Video Vlogging Vlogging Web 2.0 White Label Widget Wiki XML YouTube
NOT
social media
media
Blocks
Service Passion Science Content
Service Social Science Media Passion Power Content
Content
Simple
Unexpected
Concrete
Credible
Emotional
Story
Things you read Things you hear Things you watch
Science
Things you read Things you hear Things you watch
Twitter Search
Google Blog Search
Google Insight
AdWords Keyword
CrazyEgg
Google Optimizer
Google Analytics
Webmaster Tools
Webmaster Tools
Passion
Service
who can you help up?
Summary
Service Social Science Media Passion Power Content
More: www.FinancialAidPodcast.com www.StudentLoanNetwork.com www.MarketingOverCoffee.com www.ChristopherSPenn.com
Save a small tree! Text CHRISPENN to 41411 for my business card.
Bonus Round
Service Social Knowledge Media Passion Power Confidence

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