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Building Blocks of Social Media
Christopher S. Penn, Chief Media Officer



         www.Edvisors.com
Please consider whether you
 actually need to print this.
www.Edvisors.com
we bring the college crowd
Full Disclosure
To act as a store of value, a
commodity, a form of money, or
financial capital must be able to
be reliably saved, stored, and
retrieved — and be predictably
useful when it is so retrieved.
- Wikipedia
Why are we here?
Unread
Unseen
Unheard
ideas that spread, win
if you build it
they will come
To act as a store of value, a
commodity, a form of money, or
financial capital must be able to
be reliably saved, stored,
and retrieved — and be
predictably useful when it is so
retrieved. - Wikipedia
Yesterday: 21,528 MySpace friends




    Today: 0 MySpace friends
To act as a store of value, a
commodity, a form of money, or
financial capital must be able to
be reliably saved, stored, and
retrieved — and be
predictably useful when it
is so retrieved. - Wikipedia
NOT
social media
media
Blocks
Service


Passion


Science


Content
Service



          Social
          Media
Science             Passion
          Power



          Content
Content
Things you read
 Things you hear
Things you watch
brand you
Science
design
What do you want
   me to do?
testing
HIPPO Problem
airline magazine syndrome
Google Insight
AdWords Keyword
CrazyEgg
Google Optimizer
Google Analytics
Webmaster Tools
What is the ROI?
How did you hear
   about us?
Passion
Service
what’s your first step?
To act as a store of value, a
commodity, a form of money, or
financial capital must be able to
be reliably saved, stored,
and retrieved — and be
predictably useful when it
is so retrieved. - Wikipedia
@
Even if LinkedIn disappeared 5 minutes
 after you did this process, that file is
             yours to keep.

 Your data, your network, your social
media life, is now safely in your hands.
Bring everything full circle.
Find your contacts wherever they are.
Learn different things on different networks
           about the same people.
Facebook        MySpace     LinkedIn    Twitter   None




                   19%


                                       39%
           5%

           4%




                      33%
Summary
Service



          Social
          Media
Science             Passion
          Power



          Content
www.Edvisors.com
  Twitter: @cspenn
cspenn@edvisors.com

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