2. Search engine is all about content and every SEO gurus
have been trying very hard to optimize their pages just for
the search engine and often forgetting that the end user is
actually the human reader. It is of paramount importance
that a page has to be written for humans and designed for
search engines in terms of SEO.
3. There is nothing more important than creating unique
content for a site. In SEO, allocating keywords in the title,
header and bold HTML tags not only helps the reader to
identify the topic of a page easily but it also aids in
optimization since search engine takes into consideration
of the keywords in these tags.
4. Many writers are concerned about the perfect keyword
density for the maximum benefit of SEO. Unfortunately,
there are no hard figures for a perfect keyword
percentage. The most important factor when creating
content is to make it readable and unique. As long as the
content is readable, there is no need to follow a set
percentage of keyword density.
5. Designing a page to facilitate the indexing by the search
engine bots is another important factor to consider next to
content creation. A page with rich content without
indexed by the search engine bots is equivalent to no
content at all. To help the search engines to find the page,
the navigation system and sitemap plays important roles
here. It is advisable to have text links navigation so that
bots can spider all the internal pages smoothly. Avoid
using JavaScript and Flash made navigation system
because most bots will ignore them but designer can
always include a set of text links at the bottom of the page
where these kinds of navigation system are used to
overcome this issue.
6. Some search engines place great emphasis on the content
near the top of a page. Therefore, it is advisable to design
the layout in such a way that the content appears before
other parts of the page. One example is to use the content
first CSS template; it allows the navigation to appear on
the left of a page followed by the content but the content
is the first to appear in the codes. This method helps
search engine bots to identify the important content of a
page and index them since they are placed near the top of
a page. Another easy work around is to employ a right side
navigation menu.
7. The ultimate purpose of SEO is to make sure that the
designated content appears in search engine according to
the specific searches. Making the content readable and
designing the page for easy indexing should always be the
first priority for webmasters when SEO comes into play.