I was a recently asked to give a talk about how animations are able to enhance the user experience. In return, I broke it down into four main talking points: Behavior, Visual Feedback, Transitions, and Affordance. Additionally, this presentation contains a few slides with what you can say are closed captions because I felt they were needed in order to help explain a few items.

1. Enhancing Experiences
With Animation
A lecture by Alfredo Aponte, UX Director @NorthKingdom

2. Let’s Clarify.

3. We will not be talking about
these kind of Animations.

4. Sorry :- (

5. We will be talking about...

6. Behavior

7. Visual Feedback

8. Transitions

9. Affordance

10. Good Stuff ;- )

11. But First... Why?

12. COMPUTERS

13. Interaction Design started from
two separate directions.
We need to remember and understand that this comes
from... two separate directions.

14. Screen Graphics on Displays

15. Input Devices

16. ...with a good mixture of innovation!

17. Result, screens and input devices become one.
Which easily allows technology to begin to t into our everyday lives.

18. Let’s Begin!

19. The Nest Learning Thermostat
When we design a computer-based system or device, we’re
designing not just what it looks like but how it behaves.

20. The Camper Weather App
What is unique here... Apps (Digital Products) can easily
be added to any of these type of devices.

21. Animation is so much a part of
a product’s personality.
because when we are designing the product, we are
designing not just what it looks like but how it behaves.

22. Let’s use acting as an example. Actors are trained to capture the
essence of their character in order to make you believe in them.

23. Additionally, the behavior needs to respect its audience. We need to
de ne what is appropriate, and who’s attention do we want.

24. Yet we need to remember what is natural. Everyday things can be personal and
visual feedback helps the user understand what is happening or even working.

25. “Interaction Design should be concerned with the issues
of beauty as our environments of experience become
rapidly shaped by digital, networked, multifunctional
artifacts that influence our lifestyle and perceptions”
– Uday Gajendar
As designers today, we are in the unique position to improve aspects
of everyday life, including visual, emotional, and experiential.

26. Talk to Me!

27. What is the value of time? Where is the sweet spot? 1 to 2 seconds?
The answer is that time needs to be relative to its context.

28. A well designed system has
reassuring feedback.
For example, we need to know what we have done
when we have done it.

29. First levels of interface began with text edit... then we began
asking ourselves how do we point, select, drag, etc.

30. Here are examples of how the GUI evolved with Lisa.

31. Here is an example of where we are today with graphic displays.

32. Over time... interfaces began spreading into other products besides
70
computer screens and they took on similar interface characteristics.

33. With gestures, we are designing the quality of how we and it interacts.

34. N9 Demo
In this case, the system doesn’t necessary need to tell the user
what it is doing. The user needs to know what is going on.

35. Web Browsing
Example of realistic impressions of motion
with the basic laws of physics.

36. Moving on to a different example of gesture
interaction with motion sensors.

37. People create mental models about certain objects and task, which is
why this is important for us to build familiarity for the future.

38. As technology advances... we are
now redesigning everything.

39. Take me there.

40. Start-up screens and background animations are examples of
establishing the tone and setting the tempo.

41. The Cosmopolitan
An indirect example: People’s behavior can be greatly
affected by factors that they aren’t even aware of...
The Cosmopolitan

42. Transitions are creating
fluid experiences.

43. Ro.me – Overall Flow
Planning for all transitions, controls, chapters, and interactions is
important in order to create a continuos stream without instructions.

44. Ro.me
It’s very important that we grab the user’s attention and hold it.

45. Twitter is an example of how gesture interactions begin to in uence
little details in display graphics in order to increase the experience.

46. Simple is another example that uses visual animation as
a seamless ow to strengthen the products story.

47. In this case, every transition is meaningful... there is a
purpose with each one because it helps structure the sections.

48. As you have seen, every little detail and animation is
extremely valuable in the product’s holistic experience.

49. Relationships

50. Siri Ad Spot
As more products become personal... people are increasingly
becoming attached. Partly because it allows people to be social,
emotional, and seek attention.

51. People perceive and pursue pleasure
because evolution actually programed
it in our behavior.
Which is essential for survival.

52. The Future of Self Service Banking

53. The Kinect Effect

54. “All aspects of a design must support the intended
personality structure”
– Donald Norman

55. Thank you.

56. Credits (slide #)
3. Toy Story (Pixar) 35. Safari (iOS)
12. NASA Mission Control 37. Kinect
14. Ro.me 38. Kinectimals
15. Cyborg R.A.T.7 41. Sony PS3 Start-Up
19. Nest 42. Cosmopolitan Hotel
20. Camper Weather App 45. Ro.me
22. The Shining .gif 46. Twitter
23. Social Network .gif 47. Simple
24. Blade Runner .gif 48. iPod Nano
27. Nooka 49. Nizo
30. Apple Lisa 51. Siri
32. Sony Google TV 53. BBVO + IDEO
33. Astronaut App (iOS) 54. Kinect Effect
34. Nokia N9
References
Bill Buxton, “Sketching User Experience”
Bill Moggridge, “Designing Interactions”
Donald Norman, “Emotional Design”
Tom Kelley, “The Art of Innovation”