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Side Project Workshop: Idea to Reality in One Winter Break
1. Idea to Reality in One Winter Break
A Side Project Workshop
Presented by Emily Miethner Founder, President, FindSpark
#SideProjectWksp by @EmilyMiethner of @FindSpark
2. FindSpark
Mission
To set up every young creative for career success
Fun Facts
Largest Meetup for interns and grads in country
Speakers from Condé Nast, Etsy, Bravo, Tumblr, Google,
Tribeca Film Festival, NBCUniversal and more
Social and educational events all year round
Resource for companies to find young creative talent
#SideProjectWksp by @EmilyMiethner of @FindSpark
3. Let's Meet
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Your elevator pitch (what’s your project)
What do you currently have (site, Twitter, etc)
Biggest accomplishment so far
Your numbers oriented goal
Your biggest question
#SideProjectWksp by @EmilyMiethner of @FindSpark
4. What We’ll Cover
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What you need to do to get started
Overview of free and inexpensive tools
Options for building a website
How to gain support using social media
The importance of attending events and networking
A high level overview of legal factors to consider
Set up your project for future success
#SideProjectWksp by @EmilyMiethner of @FindSpark
5. Make Sure You Love Your Side Project
#SideProjectWksp by @EmilyMiethner of @FindSpark
6. Side Projects Are Hard Work
#SideProjectWksp by @EmilyMiethner of @FindSpark
15. Wix
Pros
● Forever free (with branding)
● Can host your domain
● Very customizable, lots of template themes
● Local Wix community and free support at Wix Lounge
● Live phone support
● Starts at $8.25 a month
Cons
● Can’t import Wordpress blog (can only
embed and import from Tumblr)
#SideProjectWksp by @EmilyMiethner of @FindSpark
16. Examples of Wix Sites
#SideProjectWksp by @EmilyMiethner of @FindSpark
17. Examples of Wix Sites
#SideProjectWksp by @EmilyMiethner of @FindSpark
18. Squarespace
Pros
● Can host your domain
● Lots of great templates
● Live chat support
● Starts at $8 a month
Cons
● 14-day free trial only
● Less intuitive / customizable
#SideProjectWksp by @EmilyMiethner of @FindSpark
20. Wordpress
Pros
● Forever free at Wordpress.org
● Completely customizable and incredibly powerful
● Best option for blogs
● Lots of great templates
Cons
● Not as intuitive and more difficult to set up
● No customer service per say
● Must host domain elsewhere
#SideProjectWksp by @EmilyMiethner of @FindSpark
22. Using Social Media to Gain Support
#SideProjectWksp by @EmilyMiethner of @FindSpark
23. Twitter
Benefits
● Directly connect with customers and partners
(@mentions are key)
● Become a thought leader
● Drive traffic to blog posts and websites
#SideProjectWksp by @EmilyMiethner of @FindSpark
24. Facebook
Benefits
● You likely already have a network of friends there
● Consider setting up a Facebook page or group
● Everyone is here
#SideProjectWksp by @EmilyMiethner of @FindSpark
25. LinkedIn
Benefits
● Share your expertise
● 100% professional
● Add rich media
● Add your side project as a job!
#SideProjectWksp by @EmilyMiethner of @FindSpark
27. Hootsuite
Benefits
● Manage multiple Social Media accounts on the go
● Monitor and manage your mentions
● View click stats, and more.
● Great mobile app
● Freemium model
#SideProjectWksp by @EmilyMiethner of @FindSpark
28. Buffer
Benefits
● Share to Twitter, Facebook, Google+, LinkedIn all from
one place easily from your browser
● Updates will automatically be spaced out over the week
● Any update can also be “posted now”
#SideProjectWksp by @EmilyMiethner of @FindSpark
31. Google Drive
Benefits
● Collaborate seamlessly
● Create forms, spreadsheets, slides, and drawings
● Edit on the go with the app
● No need to attach files and wonder what version you have
Cons
● Some limited features
#SideProjectWksp by @EmilyMiethner of @FindSpark
32. Highrise
Benefits
● Freemium up to 250 contacts
● Manage your partners, clients, writers, etc
● Includes simple task management system
#SideProjectWksp by @EmilyMiethner of @FindSpark
33. Mailchimp
Benefits
● Free up to 2,000 subscribers
● Live chat support during normal biz hours
● Great, fun, easy to use platform
Cons
● Not the cheapest option
#SideProjectWksp by @EmilyMiethner of @FindSpark
34. Mint.com
Benefits
● Free to manage your side project expenses and profits
Cons
● Not meant for business
#SideProjectWksp by @EmilyMiethner of @FindSpark
35. Meetup & Eventbrite
Meetup
● Best for discovery
● $140 a year to start a group
Eventbrite
● Best for ticket management and website integration
● Technically free...always pass off the fees
#SideProjectWksp by @EmilyMiethner of @FindSpark
36. FancyHands
Benefits
● Quickly and easily get your mundane tasks out of the way
● Make more time for your side project
● About $5 per task
Cons
● Tasks can technically only take 20 minutes
#SideProjectWksp by @EmilyMiethner of @FindSpark
37. Google Analytics
Benefits
● Know where your traffic comes from
● Discover your most viewed content
● See if other blogs are writing about you
● Get numbers for advertisers
Cons
● Very overwhelming
#SideProjectWksp by @EmilyMiethner of @FindSpark
38. The Importance of Events and
Networking
#SideProjectWksp by @EmilyMiethner of @FindSpark
48. What Now?
Q&A
Set one more goal for the next month
(challenging but realistic)
Attend our events! findspark.com/events
Become a member! findspark.com/membership
#SideProjectWksp by @EmilyMiethner of @FindSpark
