We are one of the most trusted online dating websites in Australia that chooses bold and scientific approach to find true love for our members in a safe, secure and supportive environment. Our main motive is to help eligible singles across Australia to search for their perfect compatible match with highest rate of success.

1. Online DatingOnline Dating
The Use of the Internet to Meet Partners

2. ……Did Online Dating ReallyDid Online Dating Really
Kill Cupid?Kill Cupid?

3. History and BackgroundHistory and Background
 In the 1700’s bachelors searched for wives through printed ads
 Matrimonial agencies were a big business
in Britain by the 18th
century
 Being single pass the age of 21 was
considered shameful
 Print ads were a last resort for men who
advertised and women who read them
 If a match was made, it was not talked
about freely
 Personal ads went mainstream in early
20th
century died off until the
1960’s

4. Profile approved by StaffProfile approved by Staff
The dating sites in Australia offer valid and useful services to
singles on a search for their partner in this busy life. It's better
to be clear with the sites rules and regulations before opting for
a premium membership.
We can state in one sentence that such sites are true friends in
the moment of crucial decision of choosing the right partner for
your own self.

5. By 1996 there were 16 dating websites listed in Yahoo
Yahoo was a directory at the time
The 1998 movie “You got mail”
put a positive light on meeting people online
Online dating still thriving, Americans spent over $500
million on online dating in 2007
Expected to increase to $932 million in 2011
Online dating is the 2nd
highest industry for paid content on the
web

6. How Does it Work?How Does it Work?

7. TheThe ScienceScience BehindBehind
MatchmakingMatchmaking
Science-based dating sites
Their Methods
◦ DNA matchmaking
◦ Sweaty t-shirt study

8. Online DatingOnline Dating
Business ModelsBusiness Models
2 primary business models:
◦ Subscription based
◦ Free based
Subscription site fees vary from 16-50 dollars
Subscription sites use matchmaking service
1 in 5 new relationships begin on a dating site
Subscription sites also allow users to browse by region,
ethnicity, religion, body type, etc.

9. Business Models: Free-basedBusiness Models: Free-based
Subscription is free, with premium services
offered at a cost
Made possible by online advertising
Free sites include findurdate.com

10. Business Models:Business Models:
Free-based Cont.Free-based Cont.
Affiliate marketing:
◦ Advertising products and services, sharing the
profits with the website
Selling of user’s personal data:
◦ Sold to advertisers/marketing firms
Social networking sites Facebook and Twitter also
accused of selling user’s data

11. Impact of InternetImpact of Internet
77% of our Population uses the Internet
News, Information, Research
Shopping
User Reviews
Social Networking
Entertainment

12. Why Choose OnlineWhy Choose Online
Dating?Dating?
Busy Lives
Tired of Bar Scene
Expand your social circle

13. More reasons online dating services is on theMore reasons online dating services is on the
rise:rise:
 Gives you the ability to access thousands of profiles of future potential “matches”.
 Your prospective love connections are not limited by the people you meet in your
job, school, or social circle.
 Trusted security measures are set up to retain your privacy and safety.
 Your in charge of who you want to meet or talk to.
 You make the decision whether to meet someone.
 Online dating is reasonably affordable.

14. Successful?Successful?
 Married couples who met online have an average courtship period of 18.5
months, and those who met offline courtship period last on average 42
months.
 In the last year 17% of couples who married met on a dating site.
 1 in 5 singles have dated someone they met on a dating site.
 1 in 5 singles are currently in a committed relationship with someone they
met on a dating site.
 On average 10 percent of members pay for the dating service and stay for
less than 3 months.

15. For singles who use dating sites, 33% form a relationship, 33% do not, and
33% give up on dating online.
Singles who are more likely to use dating sites are ones who are more
sociable and have high self-esteem. They also put more value in romantic
relationships.
China - The number of singles who use online dating sites in China is
expected to reach 140 million by 2010 (The US is only at 40 million).

16. ProsPros && ConsCons
Same
Interests

17. DangersDangers
Fraud
Security and Privacy
Stalking
Physical Assault
Identity Theft
Exposure to Offensive Material

18. Play It SafePlay It Safe
Plan first dates in public areas
Make sure your friends know
where you are on dates
Ask a lot of detailed questions
NEVER send money to someone online
Keep your information to a minimum

19. Questions/Comments?Questions/Comments?