3. stan poulos
president : : creative director
fingerprintny.com
Stan launched fingerprint ny in November of 2006 with NVC Logistic Services as his first client. Last year
projects included work for Marc Ecko, Christian Bernard, and a property company. In 2008 he and his
partners produced and directed a parody music video short. He won best direction for a short film at
The NY Film & Video Festival. The short was invited to the Cannes Film Festival. Fingerprint created the
motion graphics for the short as well as promotional materials.
In April 2005 – Stan joined Margeotes / Fertitta / Powell as a creative director integrating
direct marketing and online communications. We leveraged direct marketing strategies to maximize
response and create some memorable work along the way.
Stan joined G2 digital & direct, formerly Grey Direct in 1993. Here he created work for
clients like Microsoft, Chase Manhattan Bank, Aetna Health Plans, Audi, Xerox and BellSouth.
The BellSouth business was biggest consisting of 6 lines of business across consumer and
b2b categories. For BellSouth I led teams across print and interactive work and developed
these critical strategies. He and his team accumulated a number of awards for BellSouth
inclusive of Caples, Jillies, ICON and ECHO.
At Buckley/DeCerchio/Cavalier he ran away with 5 One Show Awards in the consumer print
and outdoor advertising categories for Discover Magazine. He also developed consumer and trade
ads for Snapple Beverages sharing credit for the tagline, “Made from the best stuff on earth.”
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4. A CREATIVE MISSION.
TO REACH CONSUMERS IN UNIQUE & RELEVANT WAYS.
A business is as unique as the consumer making the decision to purchase.
Every communication is an opportunity to expose a consumer to a new brand experience.
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5. brand
The
experience. Creating dialog & interaction.
BellSouth / Gates Gloves / Christian Bernard / Marc Ecko / Pierre Cardin / NVC Logistics / Capri
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6. Marc Ecko
Ecko Unlimited is a fashion brand for young urban men and women.
Our challenge:
Create and ad campaign to run in domestic and international publications.
We also created in store point of sale items.
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7. Marc Ecko
Print campaign.
Here are a series of ads that are
part of a print and in store campaign.
The ads are currently running in
domestic and international publications.
Fingerprint in conjunction with splashlight
studios did the photo shoot and managed
the retouching across 9 variations of the
campaign.
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8. Marc Ecko
Print campaign.
Here are a series of ads that are
part of a print and in store campaign.
The ads are currently running in
domestic and international publications.
Fingerprint in conjunction with splashlight
studios did the photo shoot and managed
the retouching across 9 variations of the
campaign.
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9. Marc Ecko
Print campaign.
Here are a series of ads that are
part of a print and in store campaign.
The ads are currently running in
domestic and international publications.
Fingerprint in conjunction with splashlight
studios did the photo shoot and managed
the retouching across 9 variations of the
campaign.
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10. Gates Gloves
Gates Gloves. Fitting active & fashionable lifestyles of men & women.
Our challenge:
To generate awareness of all glove styles to the trade & consumers.
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11. Gates Gloves
Print campaign.
Here are a series of ads that were
part of a campaign to build awareness
and activate sales.
Durability and comfort go hand in hand.
Each ad is focused on a different attribute
and benefit of the glove line and reminds
the consumer that Gates is fashionable
as well as functional.
These ads were used across:
• Trade & consumer print
• Sales collateral
• Retail point of sale.
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12. Gates Gloves
Print campaign.
Here are a series of ads that were
part of a campaign to build awareness
and activate sales.
Durability and comfort go hand in hand.
Each ad is focused on a different attribute
and benefit of the glove line and reminds
the consumer that Gates is fashionable
as well as functional.
These ads were used across:
• Trade & consumer print
• Sales collateral
• Retail point of sale.
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13. Gates Gloves
Print campaign.
Here are a series of ads that were
part of a campaign to build awareness
and activate sales.
Durability and comfort go hand in hand.
Each ad is focused on a different attribute
and benefit of the glove line and reminds
the consumer that Gates is fashionable
as well as functional.
These ads were used across:
• Trade & consumer print
• Sales collateral
• Retail point of sale.
13
14. Gates Gloves
Print campaign.
Here are a series of ads that were
part of a campaign to build awareness
and activate sales.
Durability and comfort go hand in hand.
Each ad is focused on a different attribute
and benefit of the glove line and reminds
the consumer that Gates is fashionable
as well as functional.
These ads were used across:
• Trade & consumer print
• Sales collateral
• Retail point of sale.
14
15. Gates Gloves
Print campaign.
Here are a series of ads that were
part of a campaign to build awareness
and activate sales.
Durability and comfort go hand in hand.
Each ad is focused on a different attribute
and benefit of the glove line and reminds
the consumer that Gates is fashionable
as well as functional.
These ads were used across:
• Trade & consumer print
• Sales collateral
• Retail point of sale.
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16. Gates Gloves
Approach: Print Campaign.
Durability and comfort go hand in hand. Each ad is focused on a different attribute and benefit
of the glove line and reminds the consumer that Gates is fashionable as well as functional.
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17. Pierre Cardin
> Sweaters for men
Pierre Cardin is a icon in the world of fashion for men and women.
Our challenge:
To generate awareness of sweater styles to the trade & consumers.
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18. Pierre Cardin
Print campaign.
Here are a series of ads that were
part of a campaign to build awareness
and activate sales.
Fashion, and the history of art fit seamlessly.
Combining two important periods in art,
we bring new meaning to the Cardin label.
These ads were used across:
• Trade & consumer print
• Sales collateral
• Retail point of sale.
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19. Pierre Cardin
Print campaign.
Here are a series of ads that were
part of a campaign to build awareness
and activate sales.
Fashion, and the history of art fit seamlessly.
Combining two important periods in art,
we bring new meaning to the Cardin label.
These ads were used across:
• Trade & consumer print
• Sales collateral
• Retail point of sale.
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20. Capri
Capri is defined by fashion, style and how individuals express themselves creatively.
Our challenge:
Capri’s style & fashion comes to life through impactful direct mail executions.
Formats engage new & existing customers through coupons & CRM programs.
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21. Capri
Branded content.
Captivate is the maglette that’s all about style,
sharing need-to-know news on fashion trends,
accessories, beauty insights, home décor,
design, travel and simply surrounding yourself
with beauty.
CRM program:
This engaging format reflects the pack shape
and its content invites readers to participate
in a dialog of fashion & style. We consciously
do not sell product in a promotional manner
in this mailing. However, coupons are discretely
bound into the spine of Captivate. Coupon
redemption is the core strategy of all mailings.
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22. Capri
Capri fulfillment.
As a thank you for participating, we followed
up with consumers whose stories were
chosen for future issues of Captivate.
Incentives:
In this mailing, the consumer received a set
of cards with fashion imagery supported by
stylish copy, reinforcing the brand story.
Form & function:
A closer look reveals that the cards are also
a calendar. They mail in a tin box that reflects
the slim shape of the product packaging.
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23. Capri
Capri value add.
Coupons are the core strategy of our
business, but we’re always challenged
to deliver more relevant content to support
the brand.
Coupons:
Using inline formats to achieve our goals,
we’re able to personalize the carrier and
coupons. The number of coupons,
and their value, also vary by customer.
Value add incentives:
In this mailing, the consumer received a set
of cards with fashion imagery supported by
stylish copy, reinforcing the brand story.
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24. BellSouth
> Large Business Solutions
BellSouth was a leader in voice technology. But for BellSouth to remain competitive,
they needed to deliver Voice & Data Solutions across all lines of business.
Our challenge:
To brand BellSouth, give it a unique look & deliver on our new tagline. Listening. Answering.
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25. BellSouth
BellSouth Large Business > Acquisition
Metro Ethernet
Target: C-level executives and IT managers
They’re challenged to communicate across
platforms and applications with existing
equipment.
Approach: After driving prospects to a
landing page for data collection in Mailing #1,
Mailing #2 rewards their actions.
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26. BellSouth
BellSouth Large Business > Acquisition
Metro Ethernet.
Approach: Mailing #2, a solar port, was
hand-delivered by a BellSouth representative
as a thank you gift.
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27. BellSouth
BellSouth Large Business > Acquisition
Wireless LAN.
BellSouth developed a Wireless LAN solution
specifically designed for the healthcare industry.
Target: IT managers.
Also targeted were hospital decision-makers
and doctors.
Approach: A CD with testimonial
demonstrations of the LAN solution was delivered
in this self-mailer. The offer included free lunch
when a learning session was scheduled.
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28. BellSouth
BellSouth Large Business > Acquisition
Managed Network VPN.
BellSouth’s Managed Network VPN Service
is a powerful solution that unifies complex
networks. By equating the BellSouth Network
VPN Service as the way to integration and
harmony within a network, a clear message
was delivered from an unexpected, yet very
relevant point of view.
Cross-media campaign.
Mailing #1 sets the expectation: “ within a
‘perfect world.” Calm, Zen-like imagery is
used on the outer to support the messaging.
Inside, this unique mailer has a self-contained
flip-book to highlight the key benefits of solution
and drive recipients to a landing page. Images
chosen for the flip-book reflect the vertical
industries targeted in BellSouth’s footprint.
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29. BellSouth
BellSouth Large Business > Acquisition
Mailing #2.
A fulfillment piece hand-delivered by BellSouth
account executives as a thank you once our
prospect visited the site and registered for a
consultation.
This unique value-add is a custom-boxed,
office-style Zen garden including a Zen booklet
to further promote the Network VPN solution
and the harmony that results when in place.
Calls or contracts signed.
“Zen Garden” addressed needs and fears of IT
Directors. The offer, a free $3,500 Cisco router,
had a calming effect as well.
Eleven percent of site visitors completed
surveys, besting the objective of 8%.
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30. BellSouth Large Business > Acquisition
BellSouth
Banner ad.
Just another example of how we
integrate brand messaging with offers.
Also a way to move a consumer from
one media to another.
click banner
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31. BellSouth
BellSouth Large Business > Acquisition
Webcast Seminars.
To build awareness and participation with IT
managers and key decision makers. And build
awareness that BellSouth is a credible provider
of tech-driven solutions.
Cross media campaign.
Informed business decisions are made through
learning and then acting on that knowledge.
We surprised prospects with this unexpected
self-mailer, landing page & video.
Playing off the word absorb we developed
this dimensional piece with an actual sponge
imprinted with the URL. Copy is minimal
to drive interested prospects to content areas.
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32. BellSouth BellSouth Large Business > Trade Show
Networkers, annual IT trade show.
Target: Networkers is an annual technology
conference attended by IT professionals from
around the country.
Approach: A range of printed pieces and
a premium were created to drive attendees
to the BellSouth booth
Results: The ‘brains’ ran out before the end
of the event ended and the positive buzz gave
BellSouth the desired cool factor.
This initiative won the PBI Media award for
“Best Trade show Marketing.”
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33. BellSouth BellSouth Large Business > Acquisition
Networkers 2004 evite.
Networkers is an annual technology conference
attended by IT professionals from around the
country. It’s “the” place to be to learn about
new solutions and ideas from top innovators
and providers.
Each year we would create a cross-media
program including direct mail, email campaign,
banner ads, print ads for trade and the actual
event materials in the booth.
click email
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34. NVC Logistics
NVC Direct is the nationwide transportation management company
dedicated to the delivery of high-value, oversized products
Our challenge:
Create an identity program for NVC. This led to the development of their website,
SEO, SEM, tagline, print ads, sales collateral, direct mail and trade show.
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35. NVC Logistics
Logo Design.
The logo needed to demonstrate movement
in two directions, since the company provides
both delivery and return services.
We also created their tagline.
When delivery is more than a destination.
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36. NVC Logistics
Website.
The website was the first communication
for us to brand an give it a look, feel and
tone that is own-able to NVC.
We looked at the competitive landscape
to help us differentiate ourselves.
We added flash elements that can easily
be updated over time.
click on website
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37. NVC Logistics
Sales collateral.
By the second marketing piece you can see the
strength of the brand. Keeping a consistent
look, feel and tone is important to the success
of any marketing strategy.
We encouraged prospects to:
• call.
• go online.
• email a sales representative
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38. BellSouth WIFI
> FastAccess WIFI HotSpot
Charlotte, NC was chosen as a test market for free wireless Internet access
in public places: BellSouth FastAccess HotSpots.
Our challenge:
Part one was to convince business owners to participate for increased traffic. The second part
was to build awareness and drive consumers into BellSouth HotSpots for free Internet access.
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39. BellSouth BellSouth WIFI HotSpot > Product launch
Product: FastAccess WIFI HotSpot.
Target: Retail business owners in Charlotte, NC.
Ideal businesses to participate include cafes,
bookstores or anywhere customers would linger
and spend time on their laptop.
Approach: Sales kit.
A sales kit with Charlotte-specific map theme was
designed to build awareness of the new program
and motivate participation.
Results: Calls or contracts Signed.
The program developed momentum quickly.
Over 60 contracts signed as BellSouth Wi-Fi
HotSpots during the first phase of the launch.
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40. BellSouth BellSouth WIFI HotSpot > Product launch
Product: FastAccess HotSpot WIFI.
Target: Existing customers and consumers
who would consider switching to BellSouth
Approach: In-store signage and Point-of-Sale
A bold poster and 3-way signage helped build
program awareness.
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41. BellSouth BellSouth WIFI HotSpot > Product launch
Product: FastAccess HotSpot WIFI.
Target: Existing customers and consumers
who would consider switching to BellSouth
Approach: In-store signage and Point-of-Sale
A bold poster and 3-way signage helped build
program awareness.
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42. BellSouth BellSouth WIFI HotSpot > Product launch
Product: FastAccess HotSpot WIFI.
Target: Existing customers and consumers
who would consider switching to BellSouth
Approach: Awareness self-mailer which
included a reminder wallet card to visit
BellSouth HotSpots.
Results: Increased traffic, longer visits
Locations with HotSpots saw increased sales.
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43. Christian Bernard
Founded in 1973, The Christian Bernard Group
is one of today's world leaders in the watch and jewelry industry.
Our challenge:
Create a point of sale campaign for retail display cases.
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44. Christian Bernard
Point of sale campaign.
The designs are simple to let “diamonds”
do what they do best.... sparkle & shine.
We came up with series of clever lines
that are intimate and seem more
like text messages.
A small design note. The detail in the
heart for our Valentines Day promotion
incorporates the actual brand mark
of Christian Bernard.
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45. Christian Bernard
Point of sale campaign.
The designs are simple to let “diamonds”
do what they do best.... sparkle & shine.
We came up with series of clever lines
that are intimate and seem more
like text messages.
A small design note. The detail in the
heart for our Valentines Day promotion
incorporates the actual brand mark
of Christian Bernard.
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46. Christian Bernard
Point of sale campaign.
The designs are simple to let “diamonds”
do what they do best.... sparkle & shine.
We came up with series of clever lines
that are intimate and seem more
like text messages.
A small design note. The detail in the
heart for our Valentines Day promotion
incorporates the actual brand mark
of Christian Bernard.
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47. The Global Marketer
The Global Marketer is an online resource that puts business in touch
with the world’s most comprehensive case histories for below-the-line marketing.
Our challenge:
Create event materials for the annual Diamond Awards.
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48. The Global Marketer
Email invite for award dinner.
The stage was literally set as the event
and dinner were held at Madame Tussaud’s
Wax Museum.
The banquet room and cocktail hour had
wax figures staged in a variety of places.
In fact some of them were seated with our
guests at the dinner tables.
Given the theme of the venue we were able to
serve up invitations and event materials fitting
a Hollywood red carpet event.
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49. The Global Marketer
Award program guide.
Simple and clean we kept the theme of the
venue integrated with the program guide.
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50. The Global Marketer
Online newsletter.
Folks did have fun at the event, but we also
needed to take care of business. At the event
we announced the newly designed newsletter.
Separate form the website this newsletter
would feature content unique to the subscriber.
They could pick and choose from a number
of categories of interests based on price.
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51. The Children’s
Eye Foundation
This organization sought to raise awareness for Amblyopia, a childhood condition
that can lead to serious vision problems and blindness if untreated.
Our challenge:
To educate parents about the early symptoms and to help in the diagnosis and treatment.
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52. Our challenge:
To educate parents about the early symptoms and to help in the diagnosis and treatment.
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53. Our challenge:
To educate parents about the early symptoms and to help in the diagnosis and treatment.
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54. Our challenge:
To educate parents about the early symptoms and to help in the diagnosis and treatment.
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55. GerberLife
> Life Insurance
New parents want the absolute best for their new baby – including financial protection.
Our challenge:
To attract lower-income parents to this financial product as a way to safeguard
their child’s future and also as a product to borrow against if needed.
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59. GerberLife GerberLife > Acquisition mail
Product: Gerber Life Grow-Up Insurance is a
Whole Life insurance plan that protects families as
they build a nest egg for their child’s future, or to
borrow against after the first year.
Target: Parents and grandparents of children in
low to lower-middle income families who trust the
Gerber name for quality.
Approach: Package is branded by leveraging
the Gerber “Journey” TV spot for look and tone.
Results: Response increased with the fresh
visual approach & first-person voice of the copy.
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60. For additional work: click on website below.
Or email stan poulos: spoulos@fingerprintny.com
: : thank you.
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