Spread in The Inlander for Inland\'s 125th Annual Meeting.

1. Annual Meeting Preview
Prepare for the future at Inland’s 125th Annual Meeting
I
nland’s 125th Annual Meeting, to be 9 a.m. - Newsroom Contests Awards 11 a.m.
held at the Renaissance Chicago Hotel Six Ways Publishers Can Spur Quick info
on Oct. 24-26, provides training for 9:30 a.m. - Mid-morning break Classified Growth … Without What: Inland’s 125th Annual Meeting
newspaper leaders in new revenue initia- Getting Bogged Down in the Details When: Oct. 24-26, 2010
tives, innovations, process improvements 9:30 a.m. - Spouse-Guest Event This session will arm you with six straight- Where: Renaissance Chicago Hotel
and planning for the future. Here’s a look Hop Aboard the Chicago Film Tour! forward initiatives to overcome common
at the current schedule (for the most up-to- You’ll travel more than 30 miles in a lux- obstacles faced by upper management. Ex- tions revenue is expected to grow more than
date information, visit InlandPress.org): ury motor coach, seeing the city from the pect new classified revenue growth with a 400 percent in the next five years.
director’s chair, venturing from Chinatown strategy that fits the specific market and the With Matt Coen, president, Second Street
to Uptown, Lakeview to Downtown and economic situation. Our speaker has more Media Solutions, St. Louis. Additional
Sunday, Oct. 24
everything in between. The Chicago Film than 33 years of experience in classified speakers pending.
8:30 a.m. - Board and Committee Tour hits more than 30 sites where more advertising.
Leaders Meeting than 50 movies were shot, from Hollywood With Richard Clark, president, Classified 3 p.m. - Mid-afternoon break
blockbusters like “The Dark Knight” and Development, Johnson City, Tenn.
11:30 a.m. - Board, Committee “The Fugitive” to Chicago favorites like 3:15 p.m.
Chairs Luncheon “Ferris Bueller’s Day Off” and “The Blues 12:15 p.m. - Ray Carlsen Distinguished We’re on the Move:
Brothers.” At each location, watch scenes Service Award Luncheon It’s a Mobile, Mobile World
6 p.m. - Fellowship Reception come to life on multiple video screens while Luncheon sponsored by USA WEEKEnD Smartphones, e-Readers, iPads and more.
getting up close and personal with memo- Recipient: Robert Walls, consultant with Learn about key drivers, forecasts and the
rable locations. Coach will return to the and former vice president, Kruger Inc., The technology landscape with regards to mo-
Monday, Oct. 25
Renaissance Chicago Hotel by noon. Villages, Fla. bile and media companies today. We’ll look
7:45 a.m. - Welcome. Coffee and Danish at strategies for building mobile usage and
Breakfast sponsored by Publishing Group 9:45 a.m. 1:45 p.m. driving local mobile advertising, and re-
of America State of the Industry Community Connection and view mobile solutions from applications,
Financial Update and Overview Revenue Growth Area: Online analytics, advertising and news alerts. Mo-
8 a.m. With John Janedis, managing director, me- Contests, Promotions, Live Events bile publishing strategies nationwide and
A Sense of Direction dia analyst, UBS AG. Janedis is based in Learn how to go beyond the banner to de- what others are doing that is working will
Hear a forecast of the industry and examine New York and covers the entertainment, liver the kinds of print and online promo- also be covered.
the implications of the recent economic advertising and publishing industries. Pre- tional solutions your local advertisers are With Jon Maroney, senior vice president,
downturn. Learn where the growth oppor- vious to USB, while at Wells Fargo, he looking for, such as contests, sweepstakes Mobile Publishing, Handmark; and Paul
tunities are occurring and what you should covered companies including Walt Disney and gift cards. Online contests and promo- Wagner, CEO, Forkfly.com
be doing now to seize the opportunities. Co., Time Warner Inc., Viacom Inc. and tions provide an excellent opportunity to
There’s still plenty for papers to look for- News Corp. drive revenue and page views as well as build 4:45 p.m. - 125th Annual Meeting
ward to. your database of users. We’ll look at the suc-
With Media Consultant Jim Chisholm, 10:45 a.m. - Break cess stories and best practices. Local promo- 6 p.m.
newspaper strategy expert and principal, Evening Special Event
iMedia, Lille, France Sponsored by Parade Magazine
Program continues
on next page
While not attending sessions, participants of Inland’s 125th Annual Meeting can visit Cloud Gate (aka “The Bean”) at Chicago’s Millennium Park. The sculpture was created by British artist Anish Kapoor. Photo
courtesy of the chicago office of tourism
PAGE 12 The Inlander | InlandPress.org | OCTOBER 2010

2. Annual Meeting Preview
Award Recipients
Jim Huckle, immediate past Robert Walls, consultant with
president and chairman, Huck- and former vice president, Kru-
le Media LLC, Traverse City, ger Inc., The Villages, Fla., is
Mich., is the 2010 recipient of the 2010 recipient of the Ray
Ralph D. Casey/Minnesota Carlsen Distinguished Service
Award. Huckle is a third-gen- Award. Walls has been involved
eration editor, publisher and with Inland since 1970. Walls
newspaper owner. When editor was one of the very first voting
and publisher of the daily Ionia associate members on the In-
(Mich.) Sentinel-Standard, Huckle championed en- land Board of Directors and served a six-year term.
terprise writing with the newspaper, winning Inland’s He also served for more than 15 years as chairman
award for community service two consecutive years. of the Inland Associate Members Committee and as
Huckle is the second generation of his family to serve a volunteer on the program and membership com-
on the Inland Press Association board. mittees.
For more on the careers of Jim Huckle and Robert Walls, see page 5.
Conference Speakers (not pictured: John Janedis, uBS ag; and Paul Wagner, forkfly.com)
Jim Chisholm is a newspaper Richard Clark is the president
Hotel & Registration Information strategy expert and principal of Classified Development in
Inland's 125th Annual Meeting will be held at the Renaissance with iMedia in Lille, France. He Johnson City, Tenn. Clark has
Chicago Hotel, 1 West Wacker Drive, Chicago, IL 60601. The hotel has spent more than three de- worked in newspaper classifieds
can be reached at (312) 372-7200. The room rate is $239 per night. cades in the world of publishing, for more than 30 years. (He
Please make hotel reservations immediately to secure this rate. as an analyst, manager, execu- claims to have started very
Conference registration is $425 for Inland members and $695
tive and adviser. With an unri- young.) After spending the bulk
for non-members. Additional registration information and forms
are available online. Visit InlandPress.org and click on "Event Reg- valled knowledge of the indus- of his newspaper career with the
istration" under the "Training" tab. try, he is widely held to be the Freedom Communications
Questions? Contact Patty Slusher, Inland's program director, by industry’s leading expert on corporate and business group, Clark purchased the Classified Development
e-mailing pslusher@inlandpress.org or by calling (847) 795-0380. development strategy. Chisholm has worked on the consulting company and has operated it full time for
launch of a number of paid and free newspapers, as just over 10 years. During that time, Clark’s rate-
well as magazines, websites and radio stations. He has structuring and assumptive sales techniques have gen-
PROgRam: COnTInuEd fROm PagE 13 10 a.m. - Break produced more than 30 different studies covering the erated literally millions of dollars in new revenue for
key strategic issues facing the newspaper industry. the more than 200 newspapers he has worked with.
Tuesday, Oct. 26 10:15 a.m.
8 a.m. - Coffee and Danish Paid Content: Matt Coen is co-founder and Dan Kruger is the CEO of iP-
The Fundamental Requirements president of Second Street Me- hase3 Corporation in Littleton,
8:30 a.m. for Online Profitability dia Solutions in St. Louis. Sec- Colo. He spent 20 years consult-
A Close Examination Many believe we simply cannot be ond Street Media Solutions ing to businesses on teamwork,
of the Agency Approach for profitable unless we control distri- works with more than 1,600 communication, business and
Sales Force Organization bution, increase ad volume and leading local media companies technology strategy, and soft-
Many newspaper companies are rates and maximize revenue for to provide online, private label ware-enabled collaboration. He
actively engaging in transforming each article. Can we do this now? contests, daily deals promo- was the founding CEO of Con-
their sales organizations. Most of If not, why not and what can we tions, user-generated photo and struction News Service (now
these executives describe their ef- do? The discussion on commerce video, e-commerce and e-mail marketing solutions iSqFt) a web-based pre-construction management
forts as an agency approach, but the models heats up and continues. across North America. Prior to founding Second Street service for commercial construction. Kruger was also
definition of the agency—and the With Dan Kruger, CEO, iPhase3 Media Solutions, Coen was the co-founder and CEO the CEO of Workplace Architects, the leading pro-
effectiveness of the execution— Corporation, Littleton, Colo. Ad- of SportsHuddle Inc., a national high school sports vider of drag, drop and configure application develop-
vary from paper to paper. Come ditional speakers pending. network in partnership with more than 200 of the ment webparts for Microsoft SharePoint. He sold
share in a discussion of this new largest newspapers in the U.S. Coen began his career Workplace Architects to Quest Software and managed
approach to selling and the key ar- Noon - Ralph D. Casey/ in media technology at Pulitzer Technologies. the sales and development of the product globally.
eas that are driving the most suc- Minnesota Award Luncheon
cessful companies, including: Recipient: Jim Huckle, immediate Jon Maroney is the senior vice Greg Swanson is the president
• Creating a new vision for the sales past president and chairman, Huck- president of Mobile Publishing of ITZ Publishing, an online
organization le Media LLC, Traverse City, for Handmark. He is responsi- consulting company based out
• Reorganization of top manage- Mich. ble for both strategic direction of Portland, Ore. ITZ programs
ment of the mobile publishing plat- include research, site analysis,
• Reorganization of sales force job 1:30 p.m. - Adjournment form as well as day-to-day op- resource allocation strategies,
positions and compensation erations. Maroney joined Hand- strategic planning, vendor as-
• Product development mark two years ago when the sessments and sales training.
• Training initiatives company he cofounded and Swanson also serves as chief
This session will review the research lead, FreeRange Communications, was acquired by revenue enhancement officer for Press+, a service of
done during the past nine months Handmark. Prior to FreeRange, Maroney spent 12 Journalism Online, a company that has built an e-
by Itz Publishing and Belden Re- years running marketing, business development and commerce platform for 1,600 publishers to collect
search on sales force issues. product marketing at a number of software companies revenue for the online content they produce. News
With Greg Swanson, president, ITZ focused on providing tools and services to the pub- Corp. purchased a minority stake in the company in
Publishing, Portland, Ore. lishing industry. June 2010.
OCTOBER 2010 | InlandPress.org | The Inlander PAGE 13