Presentation from Campus Party in Berlin on how to fail spectacularly and how to build an app.

1. james.finn@o2.com or @finnstr
Thursday, 23 August 12

2. STARTUP or fall over
Case Studies in Failure
Thursday, 23 August 12

3. CALL ANYONE ON FB IN ONE CLICK
Launch / Learn / Iterate - how not to do it...
Thursday, 23 August 12

4. ANATOMY OF A BAD FAIL
• Write a 3000 page high level description...(we didn’t do this)
• Get a committee to review and give feedback
• Ask opinions of your friends and family before
you have something to show
Thursday, 23 August 12

5. Fail Fail Fail
ANATOMY OF A GOOD FAIL
Failing fast and iterating violently to get to something...
Thursday, 23 August 12

6. Free&calls&to&
anybody&that&has&
TU&Me&
Share&photos&
for&free&&
Share&your&
loca0on&
&for&free&
Free&texts&to&
anybody&&
that&has&TU&
Me&
Send&voice&
messages&for&free&
500K DOWNLOADS / 6 WEEKS
Social Call 2.0? - take what you learn and make it work
Thursday, 23 August 12

7. Thomas Edison - As a boy
Beethoven - His music he was told by his teacher Charles Darwin - His father
teacher once told him that he that he was too stupid to told him he would amount to
was a hopeless composer. learn anything nothing and would be a disgrace
to himself and his family
Walt Disney - He was fired
by the editor of a newspaper
for lacking in ideas Soichiro Honda - The founder
of Honda was turned down for
an engineering job by Toyota
after World War Two.
Steven Spielberg - This household name
dropped out of high school and applied to
attend film school three times but was Henry Ford - The Ford
unsuccessful due to his C grade average Motor Co was Henry Ford’s
third business, the first two
didn’t work out.
FAILING IS COOL
Lots of people have done it and its global...
Thursday, 23 August 12

8. EXPLORING APP CONCEPTION
One method to help you on the journey...
Thursday, 23 August 12

9. LOOK AT THE LEADER & COPY THEIR APPROACH*
Apple builds amazing products...how do they do it?
*They don’t get it right the first always time either
Thursday, 23 August 12

10. THEY DO WITH THE A.D.S.*
*Learned from Paul Burford @pburford
• Whats an ADS? Its an Application Definition Statement
• The goal of an ADS is to define in the simplest possible terms
what we want our app to be.
• An ADS usually looks like this:
"Whats special about my app" "What does it do"
"Who is it for"
http://developer.apple.com/library/ios/#documentation/userexperience/conceptual/mobilehig/AppDesign/AppDesign.html
Thursday, 23 August 12

11. APPLE PHOTOS APP
An easy to use photo sharing application for casual iPhone users
Special What it does.... Who its for...
Thursday, 23 August 12

12. Special
MOBILE MIM Who its for...
An secure photo viewing application for doctors to
review medical images
What it does....
Thursday, 23 August 12

13. BUBBLE LEVEL APP
An fun & accurate level application for casual iPhone users
Special What it does.... Who its for...
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14. HOW TO BUILD AN APP...
First figure out your ADS: Application Definition Statement
Thursday, 23 August 12

15. "Whats special about my app"
"What does it do"
"Who is it for"
WHATS YOUR ADS?
Thursday, 23 August 12

16. NOW WHAT?
Now you got it then you gotta use it.
Thursday, 23 August 12

17. USE THE ADS AS A FILTER
Get the list of all of the features everyone ones wants then run
it through the filter of the ADS
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18. LAUNCH THE MVP
Minimum Viable Product
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19. Version 1 will disprove
most of your
assumptions. Example
from Hiyalife and Hiya
moments. What you
think your MVP is may
not actually be your MVP
ADD FEATURES FROM LIST
Once you have the MVP live then you can start to prioritize the
nice to haves
Thursday, 23 August 12

20. Only difference between a successful entrepreneur and a
failure is the failure gave up.
Its easy to give up.
Thursday, 23 August 12