An online advertising campaign presented to our telecom client who sponsors the most popular sports team in Saudi Arabia, Al Hilal

2. Al Hilal Football Team – Documentary MMS
18 Oct, 2010

3. The Brief:
“Al Hilal” football team are launching a 50 episode MMS documentary.
The plan was to launch the MMS online for better reach.
18 Oct, 2010

4. Option1 – Hilal Team Babies

5. Al-Hilal Babies
Ever since we were young, we've been Hilali’s. And ever
since they were young, today's Hilal team were talented and
led interesting lives. This direction tends to appreciate these
talents, and remind us of what made us Love Al-Hilal, it's
history.

6. Web Banners
Baby pictures of the football stars are shown in web banners,
talking about their favorite toys, and home videos
(clicking on the banners will take you to a micro site)

7. Microsite – 1
This micro site displays the team members’ baby photos, videos and stories
The purpose is to get the public interested in the club, the stars and their history

8. Microsite – 2
This section of the micro site is a flash game
that enables you to challenge super soccer babies
The purpose is to engage the public with the
players in their youth, and history.

9. Microsite – 2
At the end of the game, you will receive a message
Offering you a subscription to a 50 episode documentary
To be sent to your phone via MMS