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Your 24/7 Portal: Website Optimization Tips

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Susan Price
Susan Price

Tips for making your business website serve as a 24/7 sales portal. Presented at Acción Texas small business seminar series Nov. 2012.

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Your 24/7 Portal: Susan Price Optimize Your Website Firecat Studio
A Perfect Salesperson … Who Never Sleeps
How Do YOU Find a Product or Service?
Redesigns
Best Practices for Your Website 1.  Make contact information easy to find 2.  Build on a Content Management System 3.  Offer content helpful to your prospects 4.  Keep branding consistent – Business cards, brochures, signs, email, website all should match 5.  Make sure it works on phones Website Redesign Checklist
Getting Found: Search Engine Optimization
Optimizing for Search Traffic
Install the Free Google Analytics Code — And LEARN TO READ YOUR METRICS
Leverage Social Media
Don’t Do This… •  Talk •  Pitch •  Spam
…Do This! •  Listen •  Engage •  Respond
Web Presence is an Ongoing Commitment
Firecat Studio Susan Price, CEO & Chief Strategist Firecat Studio LLC 918 Nolan #104 San Antonio, TX 78202 210.320.2391 studio 210.872.0445 mobile susan@firecatstudio.com http://firecatstudio.com Firecat Studio on Facebook @FirecatSue

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