10. #8: Repeat what Works
• igure out what pulls best
F
• se a URL shortener/tracker to track
U
relative popularity of links shared*
• atch the referring domains and
W
URLs in your metrics
11. #9: Craft Content for Extra Mojo
• Headings
• Linked text
• URLs
• Domains
12. #10: Maintain Your Pace
• BAD: Longer Load Times
• GOOD: Refreshing content frequently
13. Watch for Snake Oil
Apply Credibility Tests to Enthusiasts,Vendors
14. Run Away!
• We’ll get you the #1 spot on
Google, no problem!
• “EVERY business needs ___.”
• Let’s focus on PAID search right
away…
• First you need a blog…
• Let’s get you going in Facebook &
Twitter & MySpace & SecondLife &
Delicio.us & Groupon & LinkedIn &
YouTube & _____ & …
15. More Like It
• “Metrics? Let’s see how people are
getting to your website now.”
• “Are you Local, Nationwide, Worldwide?
• “Are you paying Yellow Pages or another
vendor to manage this for you now?”
• “What are you trying to accomplish?”
• “Are you doing some Social Media?”
• “How often does your content change?”
• “Is your website ready for the traffic?”