Starting with a marketing technology quiz covering 1980s - today, Susan Price of Firecat Studio shares takeaways she learned while riding the waves of marketing communications technology from computers to desktop publishing to web to social to mobile. Cross-channel strategies, trigger events, editorial calendars, and the need to think through user control, interaction and context are all here.

1. Marketing Firecat Studio
Innovations February 7, 2013

2. My Journey:
A Marketing Technology

12. Takeaway: Ride the Waves

13. Takeaway: Users are In Charge

14. Takeaway: Design for Users

15. Takeaway: Work the Channels

16. Takeaway: Work the Channels
Trigger
Event
Posters
EMail Website & Print

17. Trigger Events
Internal External
• New Product • World events
• New Service • Local events
• Charity Work • Client events
• Community • Community events
Involvement

18. Touchpoints Grid
Channel Focus
Website The Full Story, Business
Firecat Studio Blog Articles, In-Depth Expertise
Facebook San Antonio Community, Personal
Twitter Mix
FourSquare, Gowalla Travel, Movement
EventBrite Events
LinkedIn Events, Q&A, Business, Groups
TPR Community Events Cal Events
KENS Events Calendar Events

19. Takeaway: Freshness Counts

20. Takeaway: Drive to the Website

21. Takeaway: Drive to the Website

22. Takeaway: Simplify and Provide Focus

23. Takeaway: Simplify and Provide Focus

24. Takeaway: Channels = Mouths to Feed

25. Takeaway: Use OPC (Other People’s Content)

26. Firecat Studio
Susan Price, CEO & Chief Strategist
Firecat Studio LLC
918 Nolan #104
San Antonio, TX 78202
210.320.2391 studio
210.872.0445 mobile
susan@firecatstudio.com
http://firecatstudio.com
Firecat Studio on Facebook
@FirecatSue