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Soc med 10for10_2010

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Susan Price
Susan Price
TechnologieBusiness
1  sur  21
Social Media for BusinessWaste of Time or Winning Ticket? 10 for 10 Series, Fredericksburg CofC
Do We Have Time For This?
Riding Technology Waves
Tip #1: Google Your Company
Choices, Choices, Choices
Have you heard this one? “Social media is a fad. Like CB Radio.” “Our CEO wants a blog.” “Make sure our employees can’t access Facebook. Or YouTube. Or LinkedIn.” “We need a Facebook fan page.” “Just put it out there, they will use it.” “Which of you whiny, ungrateful $#@ posted this?!”
Tip #2: Check Into These
Tip #3: Watch for Snake Oil Apply Credibility Tests to Enthusiasts, Vendors
Run Away! “EVERY business needs a <Twitter> presence.” First you need a blog… Let’s get you going in Facebook & Twitter & MySpace & SecondLife & Delicio.us & Groupon & LinkedIn & YouTube & _____ & …
More Like It “Let’s see how traffic flows through your website.” “Who are your best customers?” “Who are the opinion leaders in your industry?” “What are we trying to accomplish?” “What are you doing with eMail?” “Is your website ready for the traffic?”
Tip #4: Website First
Tip #5: Pick ONE Target First Inside the company Outside the company Employee collaboration Status updates Knowledge management Employee engagement Executive communications ,[object Object]
PR
Customer service
Recruiting/HR
Professional networking,[object Object]
Tip #7: Create an Influence Map
Tip #8: Communicate Guidelines
Tip #9: Tell Your Stories ,[object Object]
We were founded!

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