At Don Varney's January 2013 "Food for Thought" gathering, I presented these tips for leveraging LinkedIn. While Facebook and Twitter get more attention, LinkedIn is an underused gold mine for business networking. Try its search. Optimize your profile.

1. Using LinkedIn Firecat Studio
for Business Development January 3, 2013

2. Why LinkedIn?
• Business focused social networking
• Saturation within the U.S.
• Searchability
• Word of mouth
• Visibility
• Ability to target specific groups
• Showcase your expertise
• Publicize events

3. U.S. LinkedIn Demographics
Age
Source: Amodiovalerio Verde, 2012

4. LinkedIn Checklist
1. Complete your profile and
encourage staff to do so as well
2. Complete a business profile
3. Connect with your network
4. Join groups, lurk and learn, then
participate
5. Showcase your expertise with
answers

5. Make Connections

6. LinkedIn Connection Ideas
• Educational background, including
training
• Professional groups and affiliations
• Nonprofit / volunteer
• Family and friends
• Leisure activities and interests

7. LinkedIn Tools

8. Targeted LinkedIn Advertising
Target specific:
• Locations
• Job descriptions Tip: Facebook also
• Demographics offers the same targeted
ad capability
Pay by the:
• Click
• View
• $10 day min.

9. Firecat Studio
Susan Price, CEO & Chief Strategist
Firecat Studio LLC
918 Nolan #104
San Antonio, TX 78202
210.320.2391 studio
210.872.0445 mobile
susan@firecatstudio.com
http://firecatstudio.com
Firecat Studio on Facebook
@FirecatSue