Market your products via our dedicated team of online editors, reporters, idustry experts and marketing strategists who provide an invaluable perspective and insight on issues important to the global chromatography and electrophoresis community

1. separationsNOW.com
the targeted online solution for separation science advertisers
Now in its seventh year of publication, separationsNOW.com is
a fully interactive destination for original and expert content
targeted to the global community of separation scientists
working in the life and physical sciences.
Our dedicated team of online editors, reporters and industry
experts provide invaluable perspective and insight on issues
important to the global chromatography and electrophoresis
community.
The 43,000+ registered users of separationsNOW.com enjoy
free access to a wealth of information, including peer-reviewed
papers from Wiley’s extensive stable of chromatography and
separations science journals, specially commissioned articles
from well-known science writers and up-to-the minute
separation science news, as well as a host of tutorials, primers,
glossaries and links directories.
separationsNOW.com is constantly evolving to offer its
subscribers and advertisers an ever-greater insight and access
to the rapidly developing world of separations science.
separationsNOW.com is published by John Wiley & Sons, the leading global publisher of scientific, technical and medical
content with a two hundred year pedigree.
• TARGET thousands of separation scientists by technique. No other website offers this level of
audience segmentation.
HPLC
Electrophoresis GC Ion Chromatography
Proteomics & Genomics Detectors Informatics
Sample Preparation
• ACCESS key decision makers
Global Reach Site Visitor Job Functions
55% of our users
are involved in
making procurement
decisions
• REACH our thriving and fast-growing community of users of separation science equipment:
Growth of registered users
Monthly Traffic Figures Growth of monthly e-newsletters
• Unique Users – 30,000 - 50,000
• Visits – 35,000 - 55,000

2. Traditional Online Advertising
e-Newsletter Sponsorship
separationsNOW.com sends out over 82,000 e-Newsletters each month to
over 43,000 registered subscribers. Whilst providing users of the site with
important information on current site content, they also give advertisers a
platform through which they can promote a detailed message to
recipients of these popular bulletins.
• separationsNOW.com newsletters have a huge presence within the
community and new subscriptions are increasing by over 1000 per
month.
• Each monthly channel newsletter highlights new features, e-zines, news
stories and special offers on the site.
• Advertisers can sponsor a newsletter - your message is positioned in its
own column adjacent to the news content as the subscriber views it.
• Graphics and hypertext links can all be included.
• By targeting down to specific technique you can be sure that you are
reaching the appropriate target audience.
• Sponsorship is also available for the monthly ‘Separation Science
digest’ e-Newsletter that gives a summary of all new content
throughout the site.
Options
1. “Email sponsorship - highly visible placement adjacent to the news
bulletin on our widely read and ever growing newsletters. Target our
whole audience or further segment by geographical region.
Rates: US$475 per thousand. Geographical targeting US$575.00
per thousand
2. Third party e-blast - send a detailed solus e-mail to our subscriber list
containing only your message.
Rates: US$575 per thousand.
Solus Advertorial / Vendor Profile
The site homepage and each channel carries the facility for one vendor
authored advertorial zone per calendar month allowing advertisers to
post detailed product information, case studies or application notes of up
to 2000 words supported by graphics and links.
Solus advertorials enable the communication of detailed product
information, explaining the technical benefits of deploying a specific
solution. The detailed nature of the advertorial zones allow the reader to
more fully evaluate the broader advantages of partnering with the
advertiser to develop new business models, more efficient working
practices and improved productivity.
• A solus positioning on our technique channel homepages enables you
to strongly promote your message ahead of the competition.
• A large advertorial zone box at the top of the channel homepage linked
to the advertorial page gives you the facility to convey a large amount
of information to drive users to the advertorial.
• The advertorial page is yours to design, can include one tower banner
(120 x 230 pixels), and will not include banner advertising from any
other companies.
• Ideal for the promotion of product launches, seminars or exhibition
promotions.
• Creates a strong impact through the combined use of text, graphics
and links.
Rates: US$2,200 - US$3,150 per calendar month.

3. Rich Media Advertising
Webinars
You can now host and run webinars (online web seminars) in association with separationsNOW.com
and spectroscopyNOW.com.
During a webinar, you broadcast an audio presentation live over the web - both the presenters and
participants take part from their desks via their PCs. Webinars are typically between 30 minutes and 1 hour in
duration and are recorded so that they can be made available on demand after the event. Popular formats include
round table discussions, presentations and interviews. There is also the potential to turn your webinar into a podcast.
Webinars may be focussed, for example, around a new product launch or an emerging technology. However, we
recommend that interaction with the audience is best when the webinar subject takes the form of an educational
tutorial, rather than a sales pitch.
Participants are required to pre-register their full contact details and any other relevant profile information requested
by you. Quick and easy login is provided on the day of the event.
When you host a webinar, you will:
• Obtain several hundred qualified and relevant sales leads.
• Improve brand awareness and encourage webinar registrations
through channel-focused marketing to our database of users.
• Communicate with a new audience. Questions may be asked – and
answered by the presenters - at any time during the presentation.
All participant questions from both the live and archived versions of
the webinar will be directly accessible to you.
An archive of all our webinars is available at
http://www.separationsnow.com/webinars
Rates: please contact us for more information.
New in 2008! Videocasts
Video is becoming an increasingly important vehicle on the web for relaying product information
now that embedded players are commonplace and large bandwidths are available.
The exciting launch of online Flash video is a great opportunity for advertisers to present to and
interact with the separationsNOW.com and spectroscopyNOW.com readership and generate valuable sales leads.
Our audience will be able to view a wide variety of rich media videos including, for example, product
demonstrations and conference reports.
You retain the copyright and you can embed the video into your own site. Registration can be incorporated into the
Flash players to provide direct lead generation.
Videos will become an integral part of your product marketing, delivering a return on investment by giving you
qualified and relevant sales leads.
Rates: please contact us for more information.
Podcasts
We offer two sponsorship options:
• General sponsorship of an entire series.
• Specific sponsorship of a single podcast, with the
option to choose your own subject matter.
An archive of all our podcasts is available at
http://www.separationsnow.com/podcasts
Rates: please contact us for more information.

4. Brand Advertising
Banner Advertising
Banner advertising is a highly effective means of pointing users to an advertiser’s own online resources as well as
being hugely useful in maintaining brand awareness and share of voice in an increasingly competitive market.
Banner advertising on
separationsNOW.com promotes your
product to the most targeted audience
in the field of separation science while
associating your brand with content of
the highest quality.
separationsNOW.com serves over
650,000 banner adverts to 55,000
unique users each month.
Detailed Reporting
We provide independent reporting from our ad-server DoubleClick. These reports enable you to judge how your
campaign is performing by showing how many visitors are viewing your banners, how many are clicking to your
website and which of your banners are performing the best. Information reported includes:
• Creative details
• Targeting details
• Number of times a banner is shown (impressions)
• Number of times a banner is clicked (clicks)
• Ratio of clicks to impressions (click-through rate)
• Time and frequency
Rates: US$1,100 - 1,575 per calendar month.
E-Zines Sponsorship
separationsNOW.com features the facility to sponsor our popular
monthly E-zines featuring specially commissioned articles along with
new scientific papers direct from Wiley Interscience. Advertisers now
have the opportunity to exclusively sponsor these pages, also
featuring papers and articles authored by the advertiser.
• Solus sponsorship of the widely read ezines
• On the channel homepage: Logo and sponsored by “company
name” with link for the duration of that issue (1 month).
• On the E-Zine index page: Sponsorship box on ezine contents page.
Text, image and link.
• Links within the article itself, e.g. link on authors name, technique
description, company name or actual instrumentation.
• Inclusion of vendor authored articles (guidelines apply).
Rates: US$3,225 - 4,650 each per calendar month.

5. Further Advertising Opportunities
Keyword Search Sponsorship
Your name and link is displayed first in all relevant search and browse results.
• Keyword association search.
• Your company name and description with link will appear with a priority placement in relevant search results, and
all relevant product directory categories.
• Sponsor a specific word and when a user searches for that word, your company name will appear in a priority
placement, highlighting the supplier to the customer.
• A maximum of only 5 sponsors is allowed per keyword.
• Priority placement within relevant product directory categories.
Rates: US$600 per quarter for 2 keywords.
RSS News Feeds Advertising
All news on separationsNOW.com will be syndicated across the internet via this exciting new technology.
Sponsor our RSS feeds with your banner.
• An easier way for subscribers to keep track of content. Once the software is installed, they simply enter the
addresses of the desired RSS feed and the program will regularly check each of them, alerting the subscriber to any
new items it finds. This is a very convenient way of staying up-to-date with the content of a large number of sites
instead of trawling through numerous websites.
• The subscriber will receive the regularly updated content with a “sponsored by” logo or banner.
Rates: Pleae contact us for more information.
Product Directory Focus
separationsNOW.com has relaunched the product directory pages to include an advertorial zone. This provides a new
sponsorship opportunity for advertisers to promote their solutions in the same way as the channel homepage
advertorial zone.
• Solus monthly advertorial within the product directory.
• Available to one customer only per month throughout the whole of the product directory.
Rates: US$2,600 per calendar month.

6. Statistics
Target by technique - 8 channels to choose from:
HPLC
Our most popular channel, covering all aspects of liquid chromatography: HPLC and LC-MS, GPC, SEC, UPLC
Monthly Traffic Figures
Unique Users - 7,600 Visits - 9,500 Newsletter Circulation - 16,000
GAS CHROMATOGRAPHY
Covering gas-based separations, including GC, GC-MS, GCxGC, SPME
Monthly Traffic Figures
Unique Users - 4,200 Visits - 5,200 Newsletter Circulation - 12,200
ELECTROPHORESIS
Electroseparations, including gel and capillary electrophoresis, gel-based proteomics, and microfluidics
Monthly Traffic Figures
Unique Users - 2,500 Visits - 3,100 Newsletter Circulation - 8,200
ION CHROMATOGRAPHY
The web’s only channel devoted to ion-selective separations: ion-exchange, cation exchange, ion exclusion; routine
ion analysis; trace analysis; and process quality control
Monthly Traffic Figures
Unique Users - 2,500 Visits - 3,000 Newsletter Circulation - 9,100

7. Statistics
Target by technique - 8 channels to choose from:
SAMPLE PREPARATION
Covering all aspects of sample collection, purification, storage and automation for separation science
Monthly Traffic Figures
Unique Users - 3,900 Visits - 4,600 Newsletter Circulation - 7,000
PROTEOMICS AND GENOMICS
Covering the application of separation science to systems biology
Monthly Traffic Figures
Unique Users - 2,200 Visits - 2,400 Newsletter Circulation - 6,500
DETECTORS
Covering the detection and identification of separated species
Monthly Traffic Figures
Unique Users - 1,700 Visits - 2,500 Newsletter Circulation - 5,800
LABORATORY INFORMATICS
Covering the acquisition, manipulation and management of data for separation scientists
Monthly Traffic Figures
Unique Users - 1,000 Visits - 1,100 Newsletter Circulation - 5,000

8. Rate Card
Integrated Online and Print Campaigns
Create maximum effect by supporting your web advertising with print advertising in Wiley’s range of
high-impact journals.
Talk to us about a tailored, combined package that will best achieve your objectives.
Rate Card Summary
Technique e-Newsletter Solus Banner Ads E-zine
Sponsorship Advertorial / Sponsorship
per thousand Vendor Profile
separationsNOW.com US$475 US$2,750 pcm US$1,375 pcm US$4,050 pcm
HPLC US$475 US$3,150 pcm US$1,575 pcm US$4,650 pcm
GC US$475 US$2,750 pcm US$1,375 pcm US$4,050 pcm
Electrophoresis US$475 US$2,200 pcm US$1,100 pcm US$3,225 pcm
Ion Chromatography US$475 US$2,200 pcm US$1,100 pcm US$3,225 pcm
Genomics & Proteomics US$475 US$2,200 pcm US$1,100 pcm US$3,225 pcm
Sample Preparation US$475 US$2,200 pcm US$1,100 pcm US$3,225 pcm
Informatics US$475 US$2,200 pcm US$1,100 pcm US$3,225 pcm
Detectors US$475 US$2,200 pcm US$1,100 pcm US$3,225 pcm
3rd Party Emails: US$575 per thousand (minimum payment US$2,500).
Product Directory Focus: US$2,600 per calendar month.
Keyword Search Sponsorship: US$600 for 2 words per quarter.
Webinars: Please contact us for more information.
Videos: Please contact us for more information.
Podcasts: Please contact us for more information.
RSS News Feeds Advertising: Please contact us for more information.
What Should I Do Now?
To discuss how separationsNOW.com can be a part of your advertising strategy, please contact:
Wayne Frost Julian Wakfield-Harrey
Senior Account Manager Account Manager
John Wiley & Sons, Ltd. John Wiley & Sons, Ltd
The Atrium The Atrium
Southern Gate Southern Gate
Chichester Chichester
PO19 8SQ PO19 8SQ
UK UK
Tel: +44 (0)1243 770350 Tel: +44 (0)1243 770272
Fax: +44 (0)1243 770432 Fax: +44 (0)1243 770432
Email: wfrost@wiley.com Email: jwakefield@wiley.com
Interested in Spectroscopy?
• separationsNOW.com has a sister site – spectroscopyNOW.com – dedicated to spectroscopy. With over 90,000 visitor
sessions and 70,000 unique users each month spectroscopyNOW.com is the most highly targeted website within
11/08
the field of spectroscopy in analytical chemistry and the life sciences. If you are interested in advertising in this area,
contact us to discuss options.
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