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spectroscopyNOW.com
the targeted online solution for spectroscopy advertisers

Consistently ranked in the top three in Google for
spectroscopy and now in its eighth year of publication,
spectroscopyNOW.com is a fully interactive destination for
original and expert content targeted by specific technique to
the global spectroscopy community working in the life and
physical sciences.
Our dedicated team of online editors, reporters and industry
experts provide an invaluable perspective and insight to the
global spectroscopy community.
The 62,000+ registered users enjoy free access to a wealth
of information, including peer-reviewed papers from Wiley’s
extensive stable of spectroscopy journals, specially
commissioned articles from well-known science writers and
up-to-the minute spectroscopy news, as well as a host of
tutorials, primers, glossaries and links directories.
spectroscopyNOW.com is published by John Wiley & Sons,
the leading global publisher of scientific, technical and
medical content with a two hundred year pedigree.
spectroscopyNOW.com is constantly evolving in order to offer its subscribers and advertisers ever-greater insight and
access to the rapidly developing world of spectroscopy.

• TARGET thousands of spectroscopists by technique. No other website offers this level of audience
segmentation.

Mass
Atomic Infrared MRI NMR
Spectrometry

Raman Ultraviolet X-Ray Chemometrics Proteomics
& Informatics

• ACCESS key decision makers
Global Reach Site Visitor Job Functions

40% of our users
are involved in
making purchasing
decisions

• REACH our thriving and fast-growing community of users of spectroscopy equipment:

Growth of monthly e-newsletters Growth of registered Users
Monthly Traffic Figures
• Unique Users – 45,000 - 75,000

• Visits – 65,000 - 90,000


Traditional Online Advertising

e-Newsletter Sponsorship
spectroscopyNOW.com sends out over 170,000 e-Newsletters a month to
nearly 62,000 registered subscribers. Whilst providing users of the site with
important information on current site content, they also give advertisers a
platform through which they can promote a detailed message to recipients
of these popular bulletins.
• spectroscopyNOW.com newsletters have a huge presence within the
community and new subscriptions are still increasing by over 1500 per
month.
• Each monthly channel newsletter highlights new features, e-zines, news
stories and special offers on the site.
• Advertisers can sponsor a newsletter - your message is positioned in its
own column adjacent to the news content as the subscriber views it.
• Images, diagrams and hypertext links can all be included.
• By targeting down to specific spectroscopy technique you can be sure
that you are reaching the appropriate target audience.
• Sponsorship is also available for the monthly ‘Spectroscopy Digest’
e-Newsletter that gives a summary of all new content throughout
the site.

Options
1. Email sponsorship - highly visible placement adjacent to the news
bulletin on our widely read and ever growing newsletters. Target our
whole audience or further segment by geographical region.
Rates: US$475 per thousand. Geographical targeting US$575.00
per thousand
2. Third party e-blast - send a detailed solus e-mail to our subscriber list
containing only your message.
Rates: US$575 per thousand.

Solus Advertorial / Vendor Profile
The site homepage and each channel carries the facility for one vendor
authored advertorial zone per calendar month allowing advertisers to
post detailed product information, case studies or application notes of
up to 2000 words supported by graphics and links.
Solus advertorials enable the communication of detailed product
information, explaining the technical benefits of deploying a specific
solution. The detailed nature of the advertorial zones allow the reader to
more fully evaluate the broader advantages of partnering with the
advertiser to develop new business models, more efficient working
practices and improved productivity.
• A solus positioning on our technique homepages enables you to
strongly promote your message ahead of the competition.
• A large advertorial zone box-out at the top of the channel homepage
linked to the advertorial page gives you the facility to convey a large
amount of introductory information to drive users to the advertorial.
• Your advertorial page is yours to design, can include one tower banner
(120 x 230 pixels), and will not include banner advertising from any
other companies.
• Ideal for the promotion of product launches, seminars or exhibition
promotions.
• Creates a strong impact through the combined use of text, graphics
and links.
Rates: US$2,150 - 4,700 per calendar month.


Rich Media Advertising

Webinars
You can now host and run webinars (online web seminars) in association with
spectroscopyNOW.com and separationsNOW.com.

During a webinar, you broadcast an audio presentation live over the web - both the presenters and
participants take part from their desks via their PCs. Webinars are typically between 30 minutes and 1 hour in
duration and are recorded so that they can be made available on demand after the event. Popular formats include
round table discussions, presentations and interviews. There is also the potential to turn your webinar into a podcast.

Webinars may be focussed, for example, around a new product launch or an emerging technology. However, we
recommend that interaction with the audience is best when the webinar subject takes the form of an educational
tutorial, rather than a sales pitch.

Participants are required to pre-register their full contact details and any other relevant profile information requested
by you. Quick and easy login is provided on the day of the event.

When you host a webinar, you will:

• Obtain several hundred qualified and relevant sales leads.
• Improve brand awareness and encourage webinar registrations
through channel-focused marketing to our database of users.
• Communicate with a new audience. Questions may be asked – and
answered by the presenters - at any time during the presentation.
All participant questions from both the live and archived versions of
the webinar will be directly accessible to you.

An archive of all our webinars is available at
http://www.spectroscopynow.com/webinars
Rates: please contact us for more information.

New in 2008! Videocasts
Video is becoming an increasingly important vehicle on the web for relaying product information
now that embedded players are commonplace and large bandwidths are available.
The exciting launch of online Flash video is a great opportunity for advertisers to present to and
interact with the spectroscopyNOW.com readership and generate valuable sales leads. Our audience will be able to
view a wide variety of rich media videos including, for example, product demonstrations and conference reports.
You retain the copyright and you can embed the video into your own site. Registration can be incorporated into the
Flash players to provide direct lead generation.
Videos will become an integral part of your product marketing, delivering a return on investment by giving you
qualified and relevant sales leads.

Podcasts
We offer two sponsorship options:

• General sponsorship of an entire series.
• Specific sponsorship of a single podcast, with the
option to choose your own subject matter.

An archive of all our podcasts is available at
http://www.spectroscopyNOW.com/podcasts



Brand Advertising

Banner Advertising
Banner advertising is a highly effective means of pointing users to an advertiser’s own on-line resources as well as
being hugely useful in maintaining brand awareness and share of voice in an increasingly complex and heterogeneous
Internet environment.

Banner advertising on
spectroscopyNOW.com promotes your
product to the most targeted audience
in the field of spectroscopy while
associating your brand with content of
the highest quality.
spectroscopyNOW.com serves over 1.5
million banner adverts to over 70,000
spectroscopists each month.

Detailed Reporting
We provide independent reporting from our ad-server DoubleClick. These reports enable you to judge how your
campaign is performing by showing how many visitors are viewing your banners, how many are clicking to your
website and which of your banners are performing the best. Information reported includes:
• Creative details
• Targeting details
• Number of times a banner is shown (impressions)
• Number of times a banner is clicked (clicks)
• Ratio of clicks to impressions (click-through rate)
• Time and frequency
Rates: US$1100 - US$2375 per calendar month.

E-zines Sponsorship
spectroscopyNOW.com features the facility to sponsor our popular
monthly E-zines featuring specially commissioned articles along
with new scientific papers direct from Wiley Interscience.
Advertisers now have the opportunity to exclusively sponsor these
pages, also featuring papers and articles authored by the
advertiser.
• Solus sponsorship of the widely read ezines
• On the channel homepage: Logo and sponsored by “company
name” with link for the duration of that issue (1 month).
• On the E-zine index page: Sponsorship box. Text, image and link.
• Links within the article itself, e.g. link on authors name,
technique description, company name or actual instrumentation.
• Inclusion of vendor authored articles (guidelines apply).
• Sponsorship includes your banner on the relevant ezine RSS feed
for that month.
Rates: US$3,225 - 7,050 per calendar month.


Further Advertising Opportunities

Keyword Search Sponsorship
Your name and link is displayed first in all relevant search and browse results.
• Keyword association search.
• Your company name and description with link will appear with a priority placement in relevant search results and all
relevant product directory categories.
• Sponsor a specific word and when a user searches for that word your company name will appear in a priority
placement, highlighting the supplier to the customer.
• A maximum of 5 sponsors per keyword.
• Priority placement within relevant product directory catagories.
Rates: US$600 per quarter for 2 keywords.

RSS News Feeds Advertising
All news on spectroscopyNOW.com will be syndicated across the internet via this exciting new technology.
Sponsor our RSS feeds with your banner.
• An easier way for subscribers to keep track of content. Once the software is installed, they simply enter the
addresses of the desired RSS feed and the program will regularly check each of them, alerting the subscriber to any
new items it finds. This is a very convenient way of staying up to date with the content of a large number of sites
instead of trawling through numerous websites.
• The subscriber will receive the regularly updated content with a “sponsored by” logo or banner.

Product Directory Focus
spectroscopyNOW.com has relaunched the product directory pages to include an advertorial zone. This provides a
new sponsorship opportunity for advertisers to promote their solutions in the same way as the channel homepage
advertorial zone.
• Solus monthly advertorial within the product directory.
• Available to one customer only per month throughout the whole of the product directory.
Rates: US$2,600 per calendar month.


Statistics

Target by technique - 10 channels to choose from:

BASE PEAK – the web’s leading Mass Spectrometry Resource
Established in 1995 by Kermit Murray, who continues to contribute to the site, Base Peak has become a well-
established, very highly regarded site and is considered the most comprehensive mass spectrometry website on the
internet.

Unique Users - 10,500 Visits - 15,700 Newsletter Circulation - 19,500

PROTEOMICS – your guide to the application of spectroscopy in proteomics
Launched in February 2002, the proteomics channel is designed to inform users on the application of spectroscopy in
proteomics, and to advise spectroscopy of the importance of this technique to the pharmaceutical and life science
industries.


NMR KNOWLEDGE BASE – the well-known Nuclear Magnetic Resonance Spectroscopy site

Conceived in 1998 by Rainer Haessner and Horst Kessler of the Technical University of Munich, this highly regarded
academic site was acquired by Wiley in 2000 and brought into spectroscopyNOW.com. The founders continue their
involvement in this channel.


MRI – the key resource for Magnetic Resonance Imaging
The site directory “fMRI network” was established in 1998 by Rich Warp. It was relaunched in February 2002 as the
MRI channel of spectroscopyNOW.com.


INFRARED – Your guide to Infrared and Fourier Transform Infrared Spectroscopy

The IR Spectroscopy channel was launched in July 2001, and covers all the major techniques including FTIR, NIR and Far-IR.



Statistics

Target by technique - 10 channels to choose from:

RAMAN – covering all aspects of Raman Spectroscopy

The site directory was established in 1996 by Fernando Agullo-Rueda and incorporates higher-order processes,
Brillouin and Rayleigh Scattering. Dr Agullo-Rueda continues to play a very active role on the site.


X-RAY – Including X-Ray Diffraction, X-Ray Fluorescence and other X-Ray analysis techniques

Edited by Professor Van Grieken (Editor-in-Chief of the Journal of X-Ray Spectrometry), the X-ray channel covers both
XRF and XRD and utilises the knowledge and experience that has brought you the Journal of X-Ray Spectrometry.


ATOMIC SPECTROSCOPY – Featuring all aspects of Atomic Absorption, Atomic Emission,
Laser and Plasma Spectroscopy

The Atomic Spectroscopy channel was launched in August 2001 and covers all aspects of atomic absorption, atomic
emission, laser and plasma spectroscopy (especially inductively-coupled plasmas).


ULTRAVIOLET – the key resource in Ultraviolet and Visible Spectroscopy

The UV Spectroscopy channel was launched in October 2001 and was designed to be the first ‘port of call’ for anyone
interested in UV spectroscopy, including UV/Vis and UV fluorescence spectroscopy.


CHEMOMETRICS & INFORMATICS – the most comprehensive web resource for chemometricians

Edited by its founder, Rasmus Bro, Chemometrics & Informatics has been enhanced and developed as part of
spectroscopyNOW.com. It contains specially commissioned primers and tutorials, key papers from the Journal of
Chemometrics and data sets from a selection of Wiley chemometrics titles.



Rate Card

Integrated Online and Print Campaigns
Create maximum effect by supporting your web advertising with print advertising in Wiley’s range of
high-impact journals.
Come and talk to us about a tailored, combined package that will best achieve your objectives.

Rate Card Summary
Technique e-Newsletter Solus Banner Ads E-zine
Sponsorship Advertorial / Sponsorship
per thousand Vendor Profile
spectroscopyNOW.com US$475 US$2,750 pcm US$1,375 pcm US$4,050 pcm
Base Peak US$475 US$3,450 pcm US$1,725 pcm US$5,100 pcm
(Mass Spectrometry)

Proteomics US$475 US$3,450 pcm US$1,725 pcm US$5,100 pcm
NMR Knowledge Base US$475 US$4,750 pcm US$2,375 pcm US$7,050 pcm
MRI US$475 US$2,200 pcm US$1,100 pcm US$3,225 pcm
Infrared US$475 US$2,750 pcm US$1,375 pcm US$4,050 pcm
Raman Spectroscopy US$475 US$2,750 pcm US$1,375 pcm US$4,050 pcm
X-Ray Spectrometry US$475 US$2,200 pcm US$1,100 pcm US$3,225 pcm
Atomic Spectroscopy US$475 US$2,750 pcm US$1,375 pcm US$4,050 pcm
UV/VIS Spectroscopy US$475 US$2,200 pcm US$1,100 pcm US$3,225 pcm
Chemometrics & Informatics US$475 US$2,200 pcm US$1,100 pcm US$3,225 pcm

3rd Party Emails: US$575 per thousand (minimum payment US$2,500).
Keyword Search Sponsorship: US$600 for 2 words per quarter.
Product Directory Focus: US$2,600 per calendar month.
Webinars: Please contact us for more information.
Podcasts: Please contact us for more information.
RSS News Feeds Advertising: Please contact us for more information.

What Should I Do Now?
To discuss how spectroscopyNOW.com can be a part of your advertising strategy, please contact:
Wayne Frost Julian Wakfield-Harrey
Senior Account Manager Account Manager
John Wiley & Sons, Ltd. John Wiley & Sons, Ltd
The Atrium The Atrium
Southern Gate Southern Gate
Chichester Chichester
PO19 8SQ PO19 8SQ
UK UK
Tel: +44 (0)1243 770350 Tel: +44 (0)1243 770272
Fax: +44 (0)1243 770432 Fax: +44 (0)1243 770432
Email: wfrost@wiley.com Email: jwakefield@wiley.com

Interested in Separation Science?
• spectroscopyNOW.com has a sister site – separationsNOW.com – dedicated to separation science. With over
11/08

55,000 visitor sessions and 50,000 unique users each month, separationsNOW.com has become one of the
most highly targeted website within the field of separations science in analytical chemistry and the life
sciences. If you are interested in advertising in this area, please contact us to discuss the options.
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