Andy Dolby's presentation from our Building Capability 2013 Conference; Gaining the Talent Edge - How to close the gap between Workforce Planning and Talent Acquisition Strategies
Building Capability 2013 - Gaining the Talent Edge, Andy Dolby, Write Research
1. Gaining The Talent Edge;
How to close the gap between Workforce Planning and
Talent Acquisition strategies…
The Forum for In-House Recruitment Managers
Building Resourcing Capability
Friday May 17 2013
it’s a kind of magic.
4. Strategic Talent Acquisition Report
Launched at The FIRM Conference in Sept
2012.
Findings based on Audience Voting at the
conference (102) & online survey (264).
Key areas of focus:
- The increasing strategic importance of
talent acquisition
- Key priorities for Resourcing professionals
- Measuring the effectiveness of talent
acquisition strategies
- The capability and expertise of in-house
teams
- The development of talent pipelines
aligned to workforce plans
- Career pathways for in-house Resourcing
professionals
5. Gaining The Talent Edge….
…a metaphor.
Inspired
Hard work
Constant maintenance
A firm grip
6.
7. Gaining The Talent Edge….
…a metaphor.
Inspired
Hard work
Constant maintenance
A firm grip
Aligned to organisational goals
8. A question will appear on the
screen with numbered
options, when you’re asked to
vote press the corresponding
number on your keypad.
If you wish to change your
choice simply press your new
selection. Your last button
pressed is the vote cast.
Voting Procedure
9. “Sir Alex Ferguson is without doubt, the greatest living Briton.”
Do you…..?
1) Agree strongly
2) Agree
3) No opinion
4) Disagree
5) Disagree strongly
7%
6%
14%
22%
52%
10. 65% believe recruitment is
viewed ‘more importantly’
by senior managers than
before the recession.
Of whom, 22% think it is
seen to be ‘significantly
more important’.
50% believe that senior
directors now see
recruitment as of ‘above
average importance’.
The increasing importance of talent acquisition.
Of whom, 15% think it is
‘a source of competitive
advantage’.
11. 1) The move from ‘recruitment’ to ‘talent acquisition’ represents more than a change of
name and reflects a transformational shift in the importance of identifying and engaging high
performing people for critical roles.
Do you…..?
1) Agree strongly
2) Agree
3) No opinion
4) Disagree
5) Disagree strongly
23%
46%
8%
17%
6%
12. 52% indicate that
‘developing and
implementing strategic
resourcing plans and
initiatives’ is one of the
top 3 activities that
occupies the majority of
their time on a day-to-day
basis .
25% are also ‘participating
in wider business planning
processes’.
Talent acquisition has an increasingly strategic dimension.
90% of organisations now
have a formal recruitment
strategy and policy.
66% believe ‘recruitment’
would be best placed as
part of an integrated
‘Talent’ function.
13. 2) We are increasingly being asked to think strategically and take action that will contribute to
the long term success of the organisation and not just fill an open hiring requisition.
Do you…..?
1) Agree strongly
2) Agree
3) No opinion
4) Disagree
5) Disagree strongly
32%
53%
2%
11%
2%
14. Workforce planning is central to strategic talent acquisition.
49% of The FIRM
Conference delegates
believe ‘developing an
effective workforce
planning process’ is
central to Resourcing
becoming a strategic
partner.
70% believe the strategic
objective of a resourcing
function should be to
‘contribute to
organisational
effectiveness’.
32% rank ‘moving to
proactive strategic
resourcing aligned to
manpower plans’ as a top 3
priority.
71% believe recruitment
would be best supported
by an ‘integrated talent
management
technology platform.’
15. 3) For talent acquisition to become truly strategic there must be a clear articulation of future
hiring requirements (both internally and externally) developed within a formal workforce
planning process.
Do you…..?
1) Agree strongly
2) Agree
3) No opinion
4) Disagree
5) Disagree strongly
48%
45%
2%
3%
1%
16. Workforce planning continues to be poorly developed.
In 13% of organisations
workforce planning does
not happen at all.
Only 4% believe their
workforce planning is ‘well
developed with a high
correlation between
forecast and actual activity’.
86% rate their
organisation as ‘average’
or worse when it comes to
workforce planning
37% think their workforce
planning activities are
‘below average ’.
17. 4) We have a clear view of the future talent requirements of our business and we can
precisely define the areas where we will need to build pipelines of talent to meet future
hiring needs.
Do you…..?
1) Agree strongly
2) Agree
3) No opinion
4) Disagree
5) Disagree strongly
1%
20%
8%
52%
19%
18. 5) ONLY FOR THOSE WHO DO NOT AGREE WITH PREVIOUS STATEMENT…
Do you have a problem due to…?
1) Lack of buy-in from management
2) Unpredictable external factors
3) Absence of a structured approach
4) Shortage of internal resources
5) Disconnect with organisational goals
12%
25%
54%
6%
4%
19. Talent pipelines are seen as an important part of the future.
56% place ‘building
proactive talent
pipelines/communities’ as
a top 3 priority.
21% now rate ‘proactively
building talent pipelines’ as
one of the three activities
that occupies the majority of
their time.
27% believe they have a
‘better than average’
approach to building a
pipeline of external
candidates for future
opportunities.
15% describe their use of
talent pipelines as a source
candidates for new
vacancies as ‘better than
average’.
20. 6) Talent pipelines are one of the most important components of a strategic approach to
talent acquisition.
Do you…..?
1) Agree strongly
2) Agree
3) No opinion
4) Disagree
5) Disagree strongly
37%
47%
5%
11%
0%
21. 7) ONLY FOR THOSE WHO DO NOT AGREE WITH PREVIOUS STATEMENT…
Do you disagree because…?
1) You think ‘pipelines’ are just a fad
2) Unsuccessfully tried to build a pipeline
3) Built pipelines but found it rare to actually appoint anybody
4) Studied but decided not to proceed
5) Not really considered pipelines
0%
0%
50%
50%
0%
22. Internal teams lack the experience to build successful pipelines.
43% describe their
approach to building
pipelines as ‘below
average’ or they have ‘no
co-ordinated plan’.
55% describe their current
use of talent pipelines to
source candidates for new
vacancies as they arise as
‘below average’ or ‘rare’.
Only 19% would describe the
competence of their internal
team as ‘expert’ for building
talent networks. 30% describe their internal
team as ‘beginners’.
23. 8) Our internal team is fully up-to-speed with all the skills and techniques required to
successfully build, manage and sustain a pipeline of candidates to meet current and future
hiring needs.
Do you…..?
1) Agree strongly
2) Agree
3) No opinion
4) Disagree
5) Disagree strongly
5%
9%
8%
66%
13%
24. Gaining an understanding of the external talent market.
Only 6% have a ‘very
limited external
perspective’.
9% have a ‘deep
insight…gained through
structured research and
mapping’.
39% have a ‘basic knowledge
gained as a product of
normal activity that could be
improved’.
47% have a reasonable
understanding based on
ad hoc desk research and
information gathering’.
25. 9) We have a very good knowledge of the external market with a deep insight of where to
look for critical talent and deep understanding of our position with respect to rewards and
brand perception.
Do you…..?
1) Agree strongly
2) Agree
3) No opinion
4) Disagree
5) Disagree strongly
7%
30%
5%
50%
8%
28. 73% ‘measure time to
hire’.
Only 23% measure ‘critical
role succession coverage’.
Renegotiate your KPIs to reflect strategic goals.
74% measure ‘cost per hire’.
Only 27% measure ‘new
hire performance in post’.
29. Do it now, before operational priorities exceed capacity
55% are likely to manage
more elements of permanent
recruitment internally.
67% expect permanent
recruitment to either
remain ‘roughly constant’
or ‘slightly increase’.
35% already handling 21
or more open roles.
54% do not expect the size
of the internal team to
change.
30. Gaining The Talent Edge;
Is really just the ability to predict the future…
…and that actually is a kind of magic
Notes de l'éditeur
Well thank you very much and welcome to what I believe is commonly known at conferences as the ‘graveyard slot’. Not sure I entirely know what that means but I was told to expect that 1/3 of the audience would probably be snoozing after a fine lunch and one chicken Goujon too many, 1/3 would be preoccupied having picked up messages from highly distressed colleagues describing the latest ‘hiring manager interview faux pas’ and the remaining 1/3 will be texting or tweeting their team to call them with an imaginary hiring manager faux pas so that they have an excuse for not sitting through the first session after lunch.I was also given very clear instructions ‘not to sell’ in my speech. ‘Members of the FIRM don’t like people using their conferences as a sales pitch’ I was told. And not wanting to experience the Recruitment equivalent of the Arab Spring with 120 talent acquisition professionals rising as one to overthrow my brief moment as the centre of attention, I decided to try something different.So the next 45 minutes is hopefully going to be an interactive energising experiment in the conference equivalent of crowd sourcing…but more of that and explanation as to why you have voting pads on your chair later.
So a quick introduction..and forgive me for briefly talking about Write Research as it allows me to place the session this afternoon in context.I am Andy Dolby, I’ve had nearly 25 years in recruitment during which time I’ve had the opportunity to work with some great clients across a wide range of sectors…. some of whom are here today…hi! Supportive smiles and nods of encouragement are greatly appreciated. Thanks.I’m here today as the COO of WRC – A talent acquisition, research and insight consultancy. Again I’m delighted to see a number of existing clients in the audience.For those not familiar with the activities undertaken by a talent acquisition, research and insight consultancy…I like to think of us as the Secret Talent Intelligence Service…the MI6 of the recruitment world if you will…and don’t worry…having spent a number of years working with 2 of the 3 British Intelligence Agencies I’m fairly confident that I’ve still got the security clearance to say that…hope so anyway…sure I’ll find out pretty soon if I don’t.So essentially we create a window onto the outside world so that our clients can be better informed about external talent markets, competitor organisations and the transformational people who will help them solve critical hiring requirements.
One of the key areas where we support organisations is in the collation and interpretation of talent intelligence, or ‘business’ intelligence as it is sometimes called. Over the last 18-24 months we have noted a dramatic increase in the number of organisations interested in gathering a clearer picture of competitor activities around the HR and talent agenda. Initially, these exercises reflected the typical subjects…brand audits….salary and reward surveys…analysis of competitor talent acquisition strategies. Very quickly it became clear that that a more fundamental review of best practice was happening. At first this moved beyond talent acquisition strategies to examine wider talent management & development schemes, and specific initiatives such as global mobility programmes. In particular we were being asked to assess how effective were organisations being in knitting these initiatives together into a holistic approach to engaging, developing and retaining talent, More recently this has further evolved into something closer to an organisational design review, with greater emphasis being placed on understanding evolving structures and the division of roles of responsibilities within HR and Resourcing - in what appears to be a clear quest to visualise the resourcing model that will deliver the optimal improvement in organisational effectiveness.
One of the key areas where we support organisations is in the collation and interpretation of talent intelligence, or ‘business’ intelligence as it is sometimes called. Over the last 18-24 months we have noted a dramatic increase in the number of organisations interested in gathering a clearer picture of competitor activities around the HR and talent agenda. Initially, these exercises reflected the typical subjects…brand audits….salary and reward surveys…analysis of competitor talent acquisition strategies. Very quickly it became clear that that a more fundamental review of best practice was happening. At first this moved beyond talent acquisition strategies to examine wider talent management & development schemes, and specific initiatives such as global mobility programmes. In particular we were being asked to assess how effective were organisations being in knitting these initiatives together into a holistic approach to engaging, developing and retaining talent, More recently this has further evolved into something closer to an organisational design review, with greater emphasis being placed on understanding evolving structures and the division of roles of responsibilities within HR and Resourcing - in what appears to be a clear quest to visualise the resourcing model that will deliver the optimal improvement in organisational effectiveness.
One of the key areas where we support organisations is in the collation and interpretation of talent intelligence, or ‘business’ intelligence as it is sometimes called. Over the last 18-24 months we have noted a dramatic increase in the number of organisations interested in gathering a clearer picture of competitor activities around the HR and talent agenda. Initially, these exercises reflected the typical subjects…brand audits….salary and reward surveys…analysis of competitor talent acquisition strategies. Very quickly it became clear that that a more fundamental review of best practice was happening. At first this moved beyond talent acquisition strategies to examine wider talent management & development schemes, and specific initiatives such as global mobility programmes. In particular we were being asked to assess how effective were organisations being in knitting these initiatives together into a holistic approach to engaging, developing and retaining talent, More recently this has further evolved into something closer to an organisational design review, with greater emphasis being placed on understanding evolving structures and the division of roles of responsibilities within HR and Resourcing - in what appears to be a clear quest to visualise the resourcing model that will deliver the optimal improvement in organisational effectiveness.
One of the key areas where we support organisations is in the collation and interpretation of talent intelligence, or ‘business’ intelligence as it is sometimes called. Over the last 18-24 months we have noted a dramatic increase in the number of organisations interested in gathering a clearer picture of competitor activities around the HR and talent agenda. Initially, these exercises reflected the typical subjects…brand audits….salary and reward surveys…analysis of competitor talent acquisition strategies. Very quickly it became clear that that a more fundamental review of best practice was happening. At first this moved beyond talent acquisition strategies to examine wider talent management & development schemes, and specific initiatives such as global mobility programmes. In particular we were being asked to assess how effective were organisations being in knitting these initiatives together into a holistic approach to engaging, developing and retaining talent, More recently this has further evolved into something closer to an organisational design review, with greater emphasis being placed on understanding evolving structures and the division of roles of responsibilities within HR and Resourcing - in what appears to be a clear quest to visualise the resourcing model that will deliver the optimal improvement in organisational effectiveness.
One of the key areas where we support organisations is in the collation and interpretation of talent intelligence, or ‘business’ intelligence as it is sometimes called. Over the last 18-24 months we have noted a dramatic increase in the number of organisations interested in gathering a clearer picture of competitor activities around the HR and talent agenda. Initially, these exercises reflected the typical subjects…brand audits….salary and reward surveys…analysis of competitor talent acquisition strategies. Very quickly it became clear that that a more fundamental review of best practice was happening. At first this moved beyond talent acquisition strategies to examine wider talent management & development schemes, and specific initiatives such as global mobility programmes. In particular we were being asked to assess how effective were organisations being in knitting these initiatives together into a holistic approach to engaging, developing and retaining talent, More recently this has further evolved into something closer to an organisational design review, with greater emphasis being placed on understanding evolving structures and the division of roles of responsibilities within HR and Resourcing - in what appears to be a clear quest to visualise the resourcing model that will deliver the optimal improvement in organisational effectiveness.
One of the key areas where we support organisations is in the collation and interpretation of talent intelligence, or ‘business’ intelligence as it is sometimes called. Over the last 18-24 months we have noted a dramatic increase in the number of organisations interested in gathering a clearer picture of competitor activities around the HR and talent agenda. Initially, these exercises reflected the typical subjects…brand audits….salary and reward surveys…analysis of competitor talent acquisition strategies. Very quickly it became clear that that a more fundamental review of best practice was happening. At first this moved beyond talent acquisition strategies to examine wider talent management & development schemes, and specific initiatives such as global mobility programmes. In particular we were being asked to assess how effective were organisations being in knitting these initiatives together into a holistic approach to engaging, developing and retaining talent, More recently this has further evolved into something closer to an organisational design review, with greater emphasis being placed on understanding evolving structures and the division of roles of responsibilities within HR and Resourcing - in what appears to be a clear quest to visualise the resourcing model that will deliver the optimal improvement in organisational effectiveness.
One of the key areas where we support organisations is in the collation and interpretation of talent intelligence, or ‘business’ intelligence as it is sometimes called. Over the last 18-24 months we have noted a dramatic increase in the number of organisations interested in gathering a clearer picture of competitor activities around the HR and talent agenda. Initially, these exercises reflected the typical subjects…brand audits….salary and reward surveys…analysis of competitor talent acquisition strategies. Very quickly it became clear that that a more fundamental review of best practice was happening. At first this moved beyond talent acquisition strategies to examine wider talent management & development schemes, and specific initiatives such as global mobility programmes. In particular we were being asked to assess how effective were organisations being in knitting these initiatives together into a holistic approach to engaging, developing and retaining talent, More recently this has further evolved into something closer to an organisational design review, with greater emphasis being placed on understanding evolving structures and the division of roles of responsibilities within HR and Resourcing - in what appears to be a clear quest to visualise the resourcing model that will deliver the optimal improvement in organisational effectiveness.
Well thank you very much and welcome to what I believe is commonly known at conferences as the ‘graveyard slot’. Not sure I entirely know what that means but I was told to expect that 1/3 of the audience would probably be snoozing after a fine lunch and one chicken Goujon too many, 1/3 would be preoccupied having picked up messages from highly distressed colleagues describing the latest ‘hiring manager interview faux pas’ and the remaining 1/3 will be texting or tweeting their team to call them with an imaginary hiring manager faux pas so that they have an excuse for not sitting through the first session after lunch.I was also given very clear instructions ‘not to sell’ in my speech. ‘Members of the FIRM don’t like people using their conferences as a sales pitch’ I was told. And not wanting to experience the Recruitment equivalent of the Arab Spring with 120 talent acquisition professionals rising as one to overthrow my brief moment as the centre of attention, I decided to try something different.So the next 45 minutes is hopefully going to be an interactive energising experiment in the conference equivalent of crowd sourcing…but more of that and explanation as to why you have voting pads on your chair later.
One of the key areas where we support organisations is in the collation and interpretation of talent intelligence, or ‘business’ intelligence as it is sometimes called. Over the last 18-24 months we have noted a dramatic increase in the number of organisations interested in gathering a clearer picture of competitor activities around the HR and talent agenda. Initially, these exercises reflected the typical subjects…brand audits….salary and reward surveys…analysis of competitor talent acquisition strategies. Very quickly it became clear that that a more fundamental review of best practice was happening. At first this moved beyond talent acquisition strategies to examine wider talent management & development schemes, and specific initiatives such as global mobility programmes. In particular we were being asked to assess how effective were organisations being in knitting these initiatives together into a holistic approach to engaging, developing and retaining talent, More recently this has further evolved into something closer to an organisational design review, with greater emphasis being placed on understanding evolving structures and the division of roles of responsibilities within HR and Resourcing - in what appears to be a clear quest to visualise the resourcing model that will deliver the optimal improvement in organisational effectiveness.
One of the key areas where we support organisations is in the collation and interpretation of talent intelligence, or ‘business’ intelligence as it is sometimes called. Over the last 18-24 months we have noted a dramatic increase in the number of organisations interested in gathering a clearer picture of competitor activities around the HR and talent agenda. Initially, these exercises reflected the typical subjects…brand audits….salary and reward surveys…analysis of competitor talent acquisition strategies. Very quickly it became clear that that a more fundamental review of best practice was happening. At first this moved beyond talent acquisition strategies to examine wider talent management & development schemes, and specific initiatives such as global mobility programmes. In particular we were being asked to assess how effective were organisations being in knitting these initiatives together into a holistic approach to engaging, developing and retaining talent, More recently this has further evolved into something closer to an organisational design review, with greater emphasis being placed on understanding evolving structures and the division of roles of responsibilities within HR and Resourcing - in what appears to be a clear quest to visualise the resourcing model that will deliver the optimal improvement in organisational effectiveness.
Well thank you very much and welcome to what I believe is commonly known at conferences as the ‘graveyard slot’. Not sure I entirely know what that means but I was told to expect that 1/3 of the audience would probably be snoozing after a fine lunch and one chicken Goujon too many, 1/3 would be preoccupied having picked up messages from highly distressed colleagues describing the latest ‘hiring manager interview faux pas’ and the remaining 1/3 will be texting or tweeting their team to call them with an imaginary hiring manager faux pas so that they have an excuse for not sitting through the first session after lunch.I was also given very clear instructions ‘not to sell’ in my speech. ‘Members of the FIRM don’t like people using their conferences as a sales pitch’ I was told. And not wanting to experience the Recruitment equivalent of the Arab Spring with 120 talent acquisition professionals rising as one to overthrow my brief moment as the centre of attention, I decided to try something different.So the next 45 minutes is hopefully going to be an interactive energising experiment in the conference equivalent of crowd sourcing…but more of that and explanation as to why you have voting pads on your chair later.