The document discusses how LinkedIn can be used for effective recruiting. It provides statistics on LinkedIn's large membership base of over 80 million professionals globally. It outlines LinkedIn's three business lines of online marketing solutions, hiring solutions, and its value-added membership. It then gives tips on how to build a professional network and leverage LinkedIn features like groups and introductions for business purposes like recruiting.

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Effective Recruiting with LinkedIn
Mark Williams
Mr LinkedIn!

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I don’t work here!

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MISSION:
“Connect the world’s professionals
to make them more productive and
successful”

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80M+ members
USA: 52%
CAN: 4%
BRZ:2%
EU: 25%
IND: 8%
AUS: 2%
+3M / month, 1 new member / second
Truly Global

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Year Members (MM)
2003 0.85
2004 1.6
2005 4.4
2006 8.5
2007 10
2008 33
2009 57
2010 90+
 General Network Information
 80M+ professionals
 1M new members every 10 days, 1+
per second
 Over 200 countries, 6 languages, 150
industries
 Quick Stats
 1B monthly pageviews
 38M monthly global uniques
 1.6M unique visitors to homepage daily
Linkedin: Global Internet Business Platform

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 Average user is 43 yrs, 15 years experience
 1 billion people searches performed last year
 Over 700,000 groups
 100,000 users join a group every day
Statistics

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LinkedIn: Three Business Lines
OnLine Marketing Solutions Hiring Solutions
Value added membership
Job postings
High margin
Largest B2B publisher
- Larger than FT, Economist
and NYT combined
Highly targeted and
relevant
Matching Talent and
opportunity
Passive vs Active
Massive value

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http://talent.linkedin.com

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Your Professional Network

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Groups = Communities
 5 million healthcare
professionals on LinkedIn
 Engage with customers
 Primary purpose is as an
information resource &
discussion forum.
 B2B marketing tool
 Improves Philips brand
recognition
 Talent pool approaching 20,000
members

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What Next?

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Making Contact
Pick up the phone!
LinkedIn message (connection, groups, open link)
Inmail (upgraded & corporate accounts)
Introduction

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Introductions

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Example
 Needed credible names in
her industry to attract
funding.
 Joined 6 groups, posted in
discussions
 40 replies
 8 excellent contacts
 Ex Giorgio Armani MD &
current Kelkoo Marketing
Director are now on her
board!

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 Do you have a social media policy?
 Who owns & manages your company profile?
 What do the profiles of your employees say about your
company?
 How many groups are ‘owned’ by employees
 What procedures are in place for new starters?
 What procedure do you have on exit?
 Are you making full use of your corporate ‘network’?
Corporate use of LinkedIn

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5 TIPS
1. Build a great profile
2. Build an effective network
3. Join many groups
4. Leverage your employees networks
5. Get involved

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A Professional Network “put to work”
Q&A?
Email mark@etn-training.co.uk
LinkedIn – Link2mark.co.uk
Twitter – Mr_Linkedin
Blog – http://mrlinkedIn.wordpress.com
Video tips – www.youtube/mrlinkedin